What's the difference?
Despite its relatively small size, Kia is a brand on the march, with a brace of new, sharply designed products and the backing of the industry's best new car warranty.
The Kia Sportage is at the front line of the surge, with sales of the medium, five-seat SUV climbing rapidly.
Let's take a look at the Kia Sportage line-up for 2017.
The Mazda CX-5 was a genuine phenomenon. It pretty much came out of nowhere and knocked off a few cars we previously thought had an unassailable grasp on the Australian SUV budget.
Even more extraordinary was the fact the stylish CX-5 came from a company that had given us a fairly bland decade of cars, after a flourish in the late '90s descended into a series of dull boxes (although the 3 did signal a revival).
I drove a first-gen CX-5 late in its life and found it hard to believe it needed replacing. But in 2017 that's exactly what Mazda did. Fresh sheetmetal, lots of detail work, and a new interior were all dropped on to a lightly updated chassis to give us the second-generation CX-5.
And a lot faces ended up buried in hands at other car companies because it turns out Mazda did a smashing job second time around.
Stop thinking of Kia as 'cheap and cheerful', because it doesn't apply any more. It's selling a lot of cars thanks in part to an industry-leading seven-year warranty, but they're also selling cars because they look good, they're well-specced and they're well priced.
The Sportage line is front and centre of this strategy, with smart specs and pricing right across the range. We'd like to see more driver aid safety systems added, while the update for the 2.0-litre petrol engine will also be welcomed. If you can stretch, the GT-Line is the pick for value and safety.
The new CX-5 has certainly picked up where the old one left off, and is better in every way. The new diesel is a cracker and the safety package belongs on a much more expensive car.Â
Mazda has lead the way for so long and the CX-5 was such an accomplished car, a face-lift barely seemed necessary. While it's not all-new from the ground up, this is the kind of thing Mazda has taken to doing really well - every time we drive a freshened-up machine, it's those little details that add up to the feeling a lot of work has gone on to build on a solid base.
And with this diesel engine, the big wheels and those sharp looks, the CX-5 has something for pretty much everyone.