Kia EV9 vs Mahindra XUV3XO

What's the difference?

Whether you think the EV9 GT is an over-priced mistake or the logical next step for a brand looking to move up in the world will depend on your point-of-view.

Kia has certainly extended the appeal of the EV9 range, but possibly in the wrong direction. Certainly the wrong direction if the goal is to add significantly more sales.

A cheaper alternative to the $97,000 EV9 Air would likely be a more popular choice from the point-of-view of Australian families considering replacing their diesel-powered SUVs with something that doesn’t rely on the chaotic fuel market. 

But that’s not really who the EV9 GT will appeal to. Instead, from the point-of-view of someone looking at a more expensive European option, whether it be an Audi Q8 e-tron, BMW iX or something else, the EV9 GT may be appealing in a very different way - assuming that they aren't driven by what badge is on the front.

Kia has certainly evolved beyond its ‘cheap and cheerful’ image or buying primarily for its long warranty. These days Kia is a mainstream brand, but whether it has enhanced its reputation enough to attract buyers willing to spend more than $130,000 will be decided in the showroom.

The fact this is Australia’s cheapest SUV is a massive feat for the Indian brand. It also has so much standard kit so this is even more surprising.

In many ways the XUV 3XO is better to drive than its rivals. The three-cylinder turbo engine has plenty of charm and moves this car along with ease, the car feels confident and composed out on the open road, and there aren’t any bings and bongs from intrusive safety systems.

However, things aren’t perfect. I wish the steering column offered reach adjustment, the steering feel wasn’t so inconsistent and the lane-keep assist wasn’t so hands-on.

If you can overlook these quibbles, this tiny Mahindra is an outstanding value buy if you’re considering a first new car.

Note: CarsGuide attended this event as a guest of the manufacturer, with meals provided.