Jeep Wrangler vs Nissan Ariya

What's the difference?

The first two things any new starter who arrives in the design department of Jeep’s headquarters in Ohio is told are, 1) The bathrooms are here and, 2) Don’t change the Wrangler.

Okay, I made that up, but it’s probably not far from the truth, because the Wrangler isn’t just iconic for Jeep, but iconic for the entire car world in a similar way to the Porsche 911 and the Ford Mustang.  

The Jeep Wrangler is the equivalent of a Hollywood superstar - the Clint Eastwood of the car world - with its design that stretches all the way back to the iconic little off-roader purpose-built for the US Army in World War II. 

So, how do you make changes without changing the recipe? Well, the Wrangler has been updated and we went to the Aussie launch to see what’s changed.

Nissan was one of the first to launch a mainstream electric vehicle (EV) in Australia with the cute Leaf hatchback back in 2010.

While two generations of the Leaf have come and gone, Nissan still hasn’t launched another EV offering in Australia. That’s now finally changed.

The Japanese carmaker has just launched the Ariya mid-size electric SUV in Australia roughly five years after it was first revealed. It’s been available in other markets since 2022.

The EV market has gained momentum in Australia and there are a growing number of heavy-hitting rivals out there now for the Ariya to go up against.

Is it too little, too late for Nissan? Read along to find out.