Jeep Grand Cherokee vs Rivian R1T

What's the difference?

A wise man* once said "Being first can sometimes feel like being wrong" and perhaps that's how it is with the 4xe, but at least Jeep Australia is giving the large SUV hybrid realm a good ol' try.

* Former CarsGuide Big Kohuna, Glen Knowles.

The company's first plug-in hybrid, the Grand Cherokee 4xe, is not perfect by anyone's standards, however, it is a definite move in the right direction.

It's a quiet and refined drive, it retains the brand's renowned 4WD capability, and even its hefty price-tag likely won't dissuade Jeep loyalists from giving it a go.

Having finally experienced the Rivian R1T from the driver's seat I think this is a ute that would have plenty of appeal in the Australian market. Not as a competitor to a Toyota HiLux Workmate or similar working-class ute, but as an alternative to the likes of the HiLux Rogue, Ford Ranger Raptor or even the new Ranger Platinum.

This is a high-end, luxury ute that also happens to be electric, which only expands its appeal. It has seriously impressive performance and, while we didn't get to test them first-hand, strong off-road credentials. Add to that a premium look and feel to the cabin and loads of practicality and it's easy to see this finding an audience here.

The biggest question will be cost, because even at a direct price conversion (which isn't a clear reflection of shipping and local tariffs) the R1T will start well over $100,000. Even by today's standards of six-figure US utes like the Chevrolet Silverado 1500 and incoming Ford F-150, that will be a hard sell and could restrict its chances.

Which would be a shame because while Tesla has a clear head start in Australia, it's possible for Rivian to follow in its wheel tracks and have plenty of mainstream success.

Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.