Jeep Grand Cherokee L vs Toyota RAV4

What's the difference?

The Jeep Grand Cherokee has always been big. But if you want to carry more than five people, not big enough. Which is where the all-new, fifth-generation model comes in.

It’s the Grand Cherokee L. Jeep’s first-ever seven-seat version of its flagship SUV.

It’s set to compete with top-spec versions of mainstream models like the Hyundai Palisade and Toyota LandCruiser Prado, as well as premium full-size family trucksters like the Land Rover Discovery and Volvo XC90.

Jeep invited us to the Grand Cherokee L’s Australian launch to get a first taste of how it measures up to local conditions.

The Toyota RAV4 is arguably Australia’s darling and has been for years. It’s long set the benchmark in the mid-size SUV segment - a position rivals like the Hyundai Tucson, Kia Sportage and Mazda CX-5 would love to occupy.

It’s also been close to a decade since we’ve seen anything new from the RAV4, so expectations for this sixth-generation update are understandably high. For this family review, we’re testing the flagship Cruiser Hybrid 2WD, which brings the most features and the biggest price tag in the line-up.

On paper, it promises meaningful upgrades, particularly in technology and refinement, while holding onto the practicality and efficiency that made it so popular in the first place.

But with stronger competition and rising expectations in this segment, the question is no longer whether the RAV4 is good, it’s whether it’s done enough to stay at the top.