Jeep Grand Cherokee L vs Omoda 9

What's the difference?

Jeep’s aim with this car is to lift the Grand Cherkee to a more premium level, and that’s about brand equity and badge credibility as much as it is the vehicle itself.

The seven-seat L has stepped up in price, but also in practicality, refinement and equipment, while maintaining serious off-road ability.

Does it have what it takes to tempt people away from, say, the German Big Three? That’s a tough ask, but this Jeep certainly has more of what it takes to make that a real possibility. 

For mine, the entry-level Night Eagle is the pick. Well equipped, heaps of safety and plenty of off-highway prowess.

Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.

The arrival of Omoda and Jaecoo so soon after Chery’s Australian return just feels like a huge task to take on for the company. And given the amount of other new brands hitting local roads there is a real danger that customers will either feel overwhelmed or simply ignore many of these new models.

Trying to position Omoda as a genuine alternative to luxury brands, and even the likes of Mazda and Volkswagen, is a tough ask for the brand and its dealers. Certainly the price and styling will help attract potential buyers but to cement itself in the local market it will need to make sure it makes an impact early.

Judging the Omoda 9 on its merits, it’s a nice enough SUV and does many things well but doesn’t have any elements that really ensure it stands out from the numerous competitors it faces.

A decade. That’s how long the previous Grand Cherokee was on sale in Australia, Which is ages, but also testament to the quality of that fourth-generation car’s design.

And there are echoes of it in this new model’s exterior. The overall proportions are similar, although the track is increased by 36mm, and the overriding impression is that key elements have been made slimmer and wider for a more contemporary look.

For example, the headlights, LED on all models, are shorter, but longer, while the signature seven-bar Jeep grille has been truncated a little and stands more upright.

Character lines along the side of the car are softer, and the rear follows the same slimline philosophy. But it’s inside where the biggest steps have been taken.

The dash layout and hardware have been transported from the relative Dark Ages to a clean and simple approach dominated by this broad centre console, topped by a sleek media screen.

The screen measures 8.4 inches in the entry-level Night Eagle, stepping up to 10.25 inches in the upper grades.

The latest, configurable, digital instrument cluster enhances the low-key tech vibe, and there’s a sensible mix of on-screen controls and physical dials and buttons. That said, there are a lot of buttons across the lower part of the centre stack and steering wheel.

The rest of the interior is a blend of simple lines and a subtle colour palette, including piano black highlights. It feels more mature and premium than the car it replaces.

From a design perspective, the Omoda 9 certainly stands out as different from the Chery and Jaecoo range. It has a distinctive look that speaks to its ‘premium’ and ‘technology’ aspirations, both on the exterior and interior.

However, to this reviewer’s eyes, there are also quite clearly some visual similarities to the Cadillac Lyriq, both in the overall silhouette but also the details and cabin design. This isn’t unusual in the car industry, especially from Chinese brands. Jaecoo’s designers clearly took inspiration from Range Rover, so it makes sense that the Omoda would find an equivalent luxury brand to be inspired by. Or perhaps it’s just a coincidence…

The important thing is that it’s notably different to what Chery is offering with its Tiggo models, which form the core of its Australian line-up. Omoda needs to be distinct and more upmarket if it is to justify its price premium. On that front, the wider group has done a nice job of making each brand stand out visually.

Judging the interior of the Omoda 9 on its own, it's actually a very pleasant place to be. The level of design, fit and finish also feels like a big step up on what Chery offers, even if it does feel familiar. The materials don't feel truly premium, but given the price that's understandable and acceptable.

When it comes to practicality, thoughtful, family-friendly touches include large door apertures, with the doors themselves opening right out to 64 degrees, as well a second row seat able to move fore and aft to balance passenger and/or cargo space. 

Up front there are big bins in the doors with space for large bottles, a pair of decent size cupholders in the centre console, a two-tiered storage box between the seats that doubles as an armrest, and a covered wireless charging bay in front of the gearshift.

For connectivity and power there are two USB-A and two USB-C ports, as well as an ‘aux in’ socket, and a 12-volt outlet.

Jump into the second row, and sitting behind the driver’s seat set for my 183cm position, I enjoyed heaps of headroom and hectares of legroom, remembering it’s possible to slide the middle seat forward to give third row passenger more room, or increase load space.

Again, there are generous pockets in the doors with space for large bottles, map pockets on the front seatbacks, a fold-down centre armrest containing two cupholders, and rear seaters have their own ventilation control.

The dual USB-A and USB-C ports are repeated in the back, and there’s a 230-volt AC socket for three-pin plugs.

Access to the third row is helped by a roll and fold function in the second row, and once back there space is generous and the amenities are civilised.

I could sit bolt upright without any head clearance issues, and legroom is good. There are bottle holders on each side, adjustable ventilation in the C-pillars, small storage pockets, and yet more USB outlets. 

And how’s this for a parent’s dream? ‘Fam Cam’ (optional on the Limited and standard on the Summit Reserve) is an adjustable rear seat monitoring camera able to switch between all second and third row positions. No more craning around and taking your eyes off the road to check what’s going on back there.

Even with all seven seats upright, boot space is 487 litres. Fold the 50/50 split third row and that grows to 1328L, and with the second (40/20/40 split) and third rows down you’ve got 2395L, enough room to start a boutique furniture moving business.

The loading height is user friendly, there are multiple tie-down hooks and a 12V outlet, there’s no lip to get over the top of, and a power tailgate, standard on all grades and hands-free on the Summit Reserve, is always welcome.

The Grand Cherokee L is rated to tow a braked trailer up to 2.8 tonnes, although that’s reduced to 2.3 tonnes in the Summit Reserve, partly due to the standard air suspension. And off-roaders rejoice, the spare is a full-size (18-inch) steel rim. 

One of the standout features of the Omoda 9 is its size, measuring 4775mm long with a 2800mm wheelbase. That makes it longer in both measures than the likes of the Toyota RAV4 and Mazda CX-5, pushing it to the upper end of the ‘medium-sized’ SUV segment.

That liberates more space inside, with good room up front and a generous back seat, at least in terms of knee and foot room. The rear seats are compromised slightly by the large sunroof and sloping roofline, with headroom tight for anyone over 180cm.

Unfortunately, the space isn’t utilised as best as it can be, thanks to the lack of seat height adjustment for the driver. It’s not unique to Omoda and is becoming a common issue among Chinese-built cars for reasons I can’t explain. What it means is I couldn’t get the seat to a point I was 100 per cent happy with, which is a problem for what should be a very comfortable vehicle.

Omoda compensates for this with some clever technology, beyond just the pair of 12.3-inch screens (housed in a single setting, which again looks very similar to the Cadillac Lyriq), and the option of wired or wireless Apple CarPlay and Android Auto. 

The 14-speaker Sony sound system includes two speakers inside the driver’s headrest. This is a clever addition that allows you to take phone calls via these speakers only, so you don’t annoy the rest of the occupants in the car.

The other notable luxury element is the fragrance system, which can diffuse three different scents into the car. While the names are a bit hard to interpret (Natural, Cure and Sport), the fact you can choose from three different scents and have them gently fill the cabin is a nice luxury touch.

In terms of storage, there's plenty of small item spaces around the cabin and the boot measures a roomy 660 litres and offers a nice flat floor with a square load area. However, that comes at the expense of any sort of spare tyre, with a tyre repair kit located under the floor.

For those who have been paying close attention the Omoda name will be familiar, as the Chery Omoda 5 was the first model the Chinese brand launched on its return to Australia. That has now evolved into the Chery C5, so the Omoda 9 becomes the first standalone model for the brand as it tries to position itself as a more premium, luxury and lifestyle brand separate from Chery.

While there are no confirmed plans for further Omoda models yet, the Omoda 9 is being positioned as the flagship of the range. It’s a medium-sized SUV but at the larger end of the segment so it will compete against the likes of the Mazda CX-60, BYD Sealion 6 and even the Mitsubishi Outlander PHEV.

In keeping with the more premium image the brand is trying to create, there will be a single, high-specification model offered, the Virtue SHS, which will be priced from $61,990 plus on-road costs.

For this price you get 20-inch alloy wheels, LED headlights and tail-lights, dual-zone climate control, a 14-speaker Sony-branded sound system, inbuilt navigation, surround view camera, automatic parking function, head-up display, wireless smartphone charger, leather seats with memory function, heated seats and steering wheel and even an in-built fragrance system.

All versions of the Grand Cherokee L are powered by a 3.6-litre naturally-aspirated V6 petrol engine producing 210kW at 6400rpm, and 344Nm at 4000rpm, driving all four wheels through an eight-speed auto transmission and a transfer case - single speed on the first two models and two-speed on the Summit Reserve flagship.

The evergreen Pentastar V6 is a naturally-aspirated, all-alloy, quad-cam design featuring dual variable valve timing and sequential-injection.  

If you want more grunt? Yes, there’s a 5.7-litre Hemi V8 available in this new Grand Cherokee. But it’s in the States, not here. There’s no diesel option, either. But as mentioned earlier, a plug-in hybrid, the 4xe (four-by-e) is coming later in 2022. 

The Super Hybrid System may sound fancy, but it’s effectively a plug-in hybrid powertrain, which is a technology that is becoming increasingly familiar to Australian drivers as it fills the gap between internal combustion and electric vehicles.

Omoda’s SHS system combines a 1.5-litre turbocharged petrol engine with three electric motors - two at the front, integrated into the transmission package and one at the rear - to create a potent SUV. This complex system can send power to either the front wheels or all four wheels via a three-speed ‘Dedicated Hybrid Transmission’.

Omoda claims the combined output of the Super Hybrid System is 395kW, allowing this family friendly SUV to sprint from 0-100km/h in just 4.9 seconds.

It’s backed up by a 34kWh battery, which allows for meaningful electric only range too.

Jeep’s official fuel economy figure for the Grand Cherokee L on the combined cycle is 10.6L/100km, the 3.6-litre V6 emitting 243g/100km of CO2 in the process.

Given the specific on and off-road combination of the launch drive we’ll wait until we can evaluate the car over a longer period to quote an ‘on test’ number.

Worth noting stop-start is standard, and in the name of weight saving, the car’s bonnet and tailgate are aluminium. Still weighs around 2.2 tonnes, though.

The tank holds 104 litres, which using the quoted consumption number, translates to a range of around 980km.

What gives Omoda some confidence to use the Super Hybrid System name is its claim that the battery allows the 9 to drive up to 145km (WLTP) on electric power alone, which is more than both a conventional hybrid and many existing PHEV models. For example, the Mitsubishi Outlander PHEV has an EV range of 84km and the Mazda CX-60 can make 76km.

Fuel economy is officially rated at 1.4L/100km, although that relies on using the battery to its maximum and once that is depleted, you can expect to see a much higher figure. Realistically somewhere around 5.0L/100km is what you should expect if you do mostly urban driving and anything below that is a good result.

Omoda claims that the Virtue SHS can drive up to 1100km, but that is theoretical and based on achieving both the full EV-only range and then the 1.4L/100km figure, which isn’t actually achievable in the real world.

In driving the new Grand Cherokee the first thing you recognise is the Pentastar V6’s characteristic induction sound. That’s not to say it’s overly loud, just familiar.

But in terms of what it delivers, nearly 90 percent of the engine's peak torque is available from 1800 to 6400 rpm, so you’ve got that mid-range pulling power which is as nice on the highway as it is around town, but also good for people that are into towing.

The eight-speed auto is nice and smooth, as well, and even though it’s a conventional torque-converter unit, manual shifts through the steering wheel paddles are quick.

Suspension is multi-link front and rear, with the top-spec Summit Reserve picking up air suspension and active damping. Major components are alloy to reduce unsprung weight but you can certainly feel the scale of this car. 

It’s 5.2 metres long and weighs roughly 2.2 tonnes, so you’re guiding this sizeable machine along the road. It’s not an involving drive, we’re not in sports car territory here. But it feels stable and predictable in cornering, and body control is well buttoned-down.

The electrically-assisted steering’s weight is nice from parking speeds right up to freeway velocity, but road feel through the wheel is relatively modest.

In terms of the seating position, you do feel as though you’re sitting up and on, rather than down and in the front seats. But when it comes to support, after hours behind the wheel, including off road, the front chairs remained comfortable.

This is a big vehicle, that will often have a boat, van, or something else substantial hitched to the back of it, and the brakes are suitably specified.

Big discs are ventilated all around, clamped by two piston calipers at the front and singles at the rear, and on the off-road section of the launch drive we were by necessity leaning on the brakes for long periods of time.

You could occasionally smell that they were working hard, but the pedal remained firm all day, without a hint of fade.

Speaking of off-highway performance, as part of its development program Jeep tested this new Grand Cherokee in remote parts of Australia, with more than 60,000 km under the wheels of various prototypes. Likely a big help in setting up the local spec. 

And that spec is, four-wheel drive in all models, as well as a single-speed transfer case in the Night Eagle and Limited, with the latter also featuring the ‘Selec-Terrain’ traction management system, controlling torque split (up to 100 per cent of drive to either axle), as well as the brake calibration, steering, suspension, throttle, transmission, transfer case, traction control, stability control, and ABS settings.

The Summit Reserve boasts a two-speed transfer case, with low-range reduction, as well as traction management and air suspension with electronic adaptive damping.

The air suspension incorporates five height settings - Normal, Off-road 1 (40mm lift), Off-road 2 (60mm lift), Park (46mm lower), and when in sport, Aero (21mm lower).

In typical Jeep fashion we attacked challenging fire and forestry trails on the launch drive and a couple of things emerged.

First, on street-focused tyres this car does incredibly well off-highway. And second, the ‘Quadra-Trac II’ 4x4 system with low-range capability in the Summit Reserve, combined with the crawl control function, makes a significant difference. You find yourself feeling that bit more composed and confident tackling very rough sections.

Also in the Summit Reserve, a low-set, forward facing camera allows you to see what’s actually happening at the front wheel via the central media screen, and in the Off-road 2 setting the car feels like it’s up on stilts and able to tackle anything in its way.

And for those that really want to get amongst it, the body clearance data is below.

While a generous level of standard equipment is one key measure of a luxury/premium vehicle, driving is another. For a vehicle to be truly premium it must have effortless performance, a comfortable yet controlled ride and confidence-inspiring handling.

This sets the bar quite high for the Omoda 9 and that makes it hard to really live up to the brand’s aspirations. 

From a performance perspective the SHS powertrain does a great job. Certainly 395kW means the SUV feels quick and easy to punch into gaps or call for a burst of acceleration. But the rest of the driving experience doesn’t really live up to the premium standard buyers might expect.

The ride is too busy most of the time, never feeling settled and often fussing over the bumps in the road. It lacks the smooth, relaxed ride that premium buyers are looking for.

The same is true for the handling, with the steering too light and vague off-centre and lacking feeling when you find yourself on the open road. 

The Omoda 9 is by no means a bad car to drive, but it does lack the precision and elevated comfort that genuine premium cars need to have. Perhaps with some local ride and handling optimisation it could get closer to what buyers in this part of the market expect.

The Omoda 9 ticks all the boxes that customers and, just-as-importantly, the safety authorities expect, like autonomous emergency braking (AEB), forward collision warning, emergency lane keeping, driver monitoring system and adaptive cruise control. 

Omoda even goes a step further and offers 'Traffic Jam Assist' and 'Integrated Cruise Assist', which can centre you in the lane when cruise control is active to create a low level of autonomous functionality.

However, like so many modern cars these safety systems are not integrated smoothly into the driving experience. Instead, the Omoda likes to distract you with graphics and warnings on the dashboard and then warn you that you’re distracted. To be blunt, it’s both annoying and - ironically - very distracting. 

To the credit of Omoda, as well as Chery and Jaecoo, the company has invested in a local tuning program for the active safety features and there has clearly been a dramatic improvement since the first Chery model I experienced less than 12 months ago. Hopefully with a bit more time and tuning the systems will become better integrated and the car won’t tell you you’re distracted looking at warnings.

In terms of a crash test safety rating the Omoda 9 hasn’t been tested by ANCAP yet but has five-stars from Euro NCAP so there’s little reason why it would be dramatically different if crashed locally.

Jeep covers the Grand Cherokee with a five-year/100,000km warranty, which is behind the five-year unlimited kays cover which is pretty much standard in the mainstream market now.

But you do receive 12 months complimentary roadside assistance, which is renewed for another year every time you service your vehicle at an authorised Jeep dealer.

Service is recommended every 12 months or 12,000km, and capped price servicing is available for $399 annually for the first five years. Not bad for a car of this scale and complexity.

In a bid to give customers confidence to try a new brand Omoda is applying the Jaecoo ownership model, which means an eight-year warranty as well as eight years of capped-price servicing and roadside assistance.

Service intervals are every 15,000km or 12 months, whichever comes first and across the eight years you’ll be spending a total of $3343, which averages out to just over $418 per year.

The decision to offer such extended coverage is a commendable move from Omoda and will no doubt help its bid to convince customers to give it a chance.