What's the difference?
This Jeep isn’t a 4WD, it’s electric, front-wheel drive and built on the same platform as cars from France.
It’s not sounding very ‘Jeep’ so far, but the Avenger isn’t trying to be a traditional Jeep in that sense.
What it is trying to do is draw in a new kind of Jeep owner, and lead the brand into the electric era without being all ‘EV-ish’ - just a car that happens to be electric.
So can Jeep do it? We’re jumping in the light SUV as it hits our shores to find out.
Okay, this is getting crazy. It feels like barely a week of 2024 is going by without another value-focused, pure-electric SUV hitting the Australian new-car market.
And this is the latest, the Chery Omoda E5, a compact, five-seater with the performance and range to challenge some other relatively recent arrivals.
It joins the internal combustion Omoda 5, variations of which have proliferated in the roughly 18 months it’s been on sale here.
This is CarsGuide’s first look and we’ve assessed everything from value and practicality to safety and driving performance. So, stay with us to see if this EV could be your entree into the world of battery-electric SUVs.
The Jeep Avenger is a strong move for the brand as a city-focused offering, and particularly as its first EV.
The styling and easy driving experience should be a draw, but its price in an increasingly competitive small SUV (and electric car) market could be a turn-off for some - even if it is only few thousand dollars more expensive than the slightly larger Compass.
Despite a couple of small flaws and a lacklustre safety rating overseas, the Avenger is ultimately one of the best-driving cars the brand has put out in years, and deserves a look if you’re keen on a practical but stylish EV.
The Chery Omoda E5 gets solid ticks for value, practicality, performance, efficiency and a great ownership promise.
But its suspension compliance isn’t in line with class standards and some of its safety assist features aren’t as refined as they should be. Both of which matter in a car likely to be used by families day-to-day. Its price and specification are strong drawcards and that will get it over the line for many. But we think this Omoda E5 would still benefit from some judicious fine-tuning.
Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.
One of the Avenger's biggest draws for me is its style.
Those who like the Jeep brand for its rugged off-road vibes, but don’t actually want or need to go off-road might enjoy that it still looks very Jeep.
We’re told that the decisions made in this car’s design are all for a purpose, and some of them are very clear.
For a start there’s a deliberate plastic barrier wrapped around the full 360 degrees of Avenger to protect the paintwork and body panels in low-speed collisions that can be just as likely off-road as in a carpark.
There’s also the sunken headlights, which sit far enough back that they’re less likely to be damaged in an impact, being one of the most expensive and breakable parts at the front of a car.
But there’s also a series of little hidden ‘easter eggs’ that the Avenger’s head designer Daniele Calonaci left up to us to find for ourselves.
For a start, the tail-lights feature an ‘X’ shape that’s inspired by the jerry cans used to carry spare fuel and liquids in World War 2.
The ‘X’ theme continues in other places on the Avenger, though there are some more cutesy design features like a series of seven-slot grille motifs around the car in places like the wheels, tail-light, and even a small one under the front grille.
There’s a 3D ladybug in the roof rail up top, too. But perhaps the most ‘aww’-inspiring is the silhouette of a child looking through a telescope in the lower passenger side of the windshield, up at some stars in the upper driver’s side. The child? That’s Calonaci’s son.
While retaining the fundamental shape of its internal combustion siblings the Omoda E5 does away with the petrol-powered car’s huge, rear-sloping grille, replacing it with a wrap-around forward-pointing nose proudly branded with the model name and hiding a pop-out battery charging port door.
The rear is more or less unchanged save for some detail tweaks to the bumper design, with a more noticeable change being the addition of aero-inspired 18-inch rims which I for one like a lot.
Parts of the interior are markedly different to combustion Omoda models with the front of the cabin dominated by an enlarged twin-screen array, both 12.3-inch, one covering multimedia and another in front of the driver for instrumentation.
The gearshift has also been moved to a steering column stalk which frees up additional space in the centre console.
Soft touch materials on the dash and upper part of the doors is a high quality touch often missing in this part of the market and overall this Omoda E5 has a contemporary exterior design (without necessarily breaking new ground) while the interior exudes a suitably techy vibe.
The outside of the Avenger is plenty of fun, but the inside is a fairly sensible place.
That’s not to say it’s boring, but the use of space for a car of this size is impressive, and there are plenty of places to store things.
There’s a well thought out phone charging pad in a relatively deep storage compartment in the centre of the Avenger, as well as the cupholders in front of the centre armrest and another storage bin underneath, plus a ‘shelf’ along the dash.
The amount of storage is impressive given the Avenger’s interior is a nice, tidy design that still manages to incorporate some useful elements some cars forgo - buttons for the climate controls, for example, are something that are increasingly (and frustratingly) rare.
Anyone who has used a Uconnect system in a Jeep or Fiat in the past might like to know that this one (accessible via a 10.25-inch touchscreen) is a step-up from predecessors.
It’s not perfect, some elements of the menu and feature placement seem a little random at first, but it doesn’t lag, is easy to connect to wirelessly, and has a fairly helpful voice control system.
Functionality is most of the way there generally, but a few missing things like dual-zone climate control or electric adjustment for the passenger seat feel like let-downs, plus the heating on the front seats seemed to be quite weak for a long time before eventually warming.
Behind those seats, the second row is lacking just about any amenities besides a USB port, but it’s not too cramped for a light SUV. Adults might find it suitable for relatively short trips, but kids should be fine for a while.
The sunroof (when featured) doesn’t extend very far back, so the second row also feels a little dark.
Behind that, an impressive 355 litres of boot space expands to 1250 litres when the seats are folded down, plus a plastic lining on the boot lip means you don’t scratch the car when loading or unloading.
There’s plenty of space up front for the driver and co-pilot, the sleek, twin-screen dashtop array increasing the feeling of space and openness.
And when it comes to storage, there’s plenty with decent bins in the doors that have enough room for a medium-size bottle, a good-size glove box, two cupholders in the top of the centre console, a lidded (and cooled) storage box between the seats as well as a lower shelf under the upper ‘flying buttress’ part of the console unit.
For power and connectivity there are USB-A and -C inputs, located on the passenger side of the lower console, a USB-A plug in the mirror unit for a dashcam, a 12-volt socket and a wireless charging pad.
Move to the rear and at 183cm tall I have more than enough head and legroom behind the driver’s seat set to my position. That said, my legs sit up at a fairly steep angle, missing out on much support from the seat cushion.
Three full-size adults will be a short journey-only tight squeeze in the back, although a trio of up to mid-teenage kids will be fine.
For storage, again, there are bins in the doors with room for bottles, there’s a pair of cupholders in the fold-down centre armrest and map pockets in the front seat backs.
USB-A and -C jacks are onboard for power and adjustable ventilation for back-seaters is always a welcome addition.
Boot capacity with all seats up is 300 litres to the cargo cover which is appreciably less than its key competitors all of which hover around the 450-litre mark.
That number rises to 1079 litres with the 60/40 split-folding second row backrest lowered and there’s a 19-litre frunk in the nose. And Chery deserves a big pat on the back for including a full-sized spare wheel because the Omoda E5 is the only EV on the market that does.
And if you need to hook up that box trailer for a trip to the tip the E5 is rated to tow a 750kg unbraked trailer.
Before the Avenger had even landed, Jeep announced a $3000 reduction to the original pricing. While it might seem like this move stems from an increasingly competitive small-SUV market, Jeep says production costs dropped after the pricing was initially set, and the decision was made to pass it along to customers.
In any case, the Avenger now starts from $49,990 before on-road costs for the entry-level Longitude, with a mid-spec Limited costing $54,990 and the appropriately named Summit set at $60,990.
This puts the Avenger among the most expensive offerings in the 'Light SUV' category along with the electric Mini Aceman (from $55,990) and hybrid Lexus LBX (from $47,550), but around the same price as the slightly larger Hyundai Kona Electric (from $54,000) and Renault Megane E-Tech (from $54,990).
It also looks like brilliant value compared to the much smaller and lower-ranged Fiat 500e (from $52,500). Style comes at a cost.
For the Avenger, there’s a bunch of kit that’s standard across the range, plus only one cost-option - premium paint at $990.
Each Avenger gets dual 10.25-inch screens inside, one for the driver instrument display and the other a touchscreen for the multimedia controls, centred on the dash so it can be reached by both front occupants.
Satellite navigation, keyless start, adaptive cruise control and Jeep’s Selec-terrain drive mode system are all also standard features.
The Limited adds partial synthetic leather trim to the seats, keyless entry, more safety features like blind-spot assist and parking sensors, plus a height-adjustable boot floor and more powerful AC charger, with an 11kW version replacing the 7kW of the Longitude. The Limited also has optional two-tone roof paint in black for $495.
Climbing to the Summit means you get the two-tone roof as standard, plus LED projector headlights and LED tail-lights, 18-inch alloys, leather accented heated seats with power adjustment and lumbar massage for the driver, plus it also gets a sunroof over the front occupants.
The Omoda E5 is offered in two grades, the entry-level BX at $42,990 and the top-spec EX at $45,990, both prices before on-road costs.
That undercuts the BYD Atto 3 ($44,499 - $47,499), overlaps the MG ZS EV line-up ($39,990 - $49,990) and sits well under the (non-N Line) Hyundai Kona Electric range ($54,000 - $68,000).
And aside from the safety and performance tech we’ll get to shortly, the BX offers up a handy standard equipment list.
Highlights include fabric trim (with synthetic leather accents), dual-zone climate control air, twin 12.3-inch screens covering multimedia and instrumentation, built-in sat nav, six-speaker Sony audio (with digital radio), wireless (and wired) Android Auto and Apple CarPlay, a ‘Hello Omoda’ voice command function, wireless device charging, alloy wheels, all LED exterior lights, rain-sensing wipers plus keyless entry and start as well as power folding and heated exterior mirrors.
The EX adds more fruit including full synthetic leather trim, power front seats, ambient lighting, a heated synthetic leather trimmed steering wheel, eight-speaker Sony audio, a power sunroof, power tailgate, a 360-degree camera view, sequential rear indicators and puddle lamps.
Those included features stack up well for the category and the Omoda E5’s specific competitors.
The Avenger has one drivetrain for now, a front-wheel drive electric motor, though it sounds like we shouldn’t rule out the possibility of other petrol hybrid drivetrains in the future.
The EV Avenger we’ve got is built on a 400-volt electric architecture, with a single motor delivering 115kW of power and 260Nm of torque.
It’s got a a mode that increases the regenerative braking, though isn’t quite a one-pedal driving experience.
Jeep says it’ll hit 100km/h in 9.0-seconds, but apparently tops out at 150km/h.
The Omoda E5 is powered by a single permanent magnet synchronous electric motor in the nose driving the front wheels through a single-speed reduction gear transmission.
Outputs of 150kW/340Nm are solid without being spectacular for a car of this size and close to 1.8-tonne weight.
The Avenger has a reasonably sized 54kWh lithium-ion battery for a light SUV, which it says allows for a driving range of up to 396km, or 390km in the top-of-the-range Summit, due to the specification.
Under WLTP testing, Jeep says the Avenger is rated at 15.4kWh/100km (15.8kWh/100km for the Summit) for efficiency, and it comes with a Type 2 CCS combo charging socket for either DC fast charging up to 100kW, or AC charging up to 7kW in base Longitude and 11kW in higher variants.
On DC charging at its max 100kW rate, the Avenger should take about 24 minutes to charge from 20 to 80 per cent, while slower AC charging at 11kW takes five hours and 34 minutes.
On the launch drive route, we were seeing between 14.8 and 16.4kWh/100km on the trip computer, so Jeep’s claims seem accurate.
The Omoda E5 is powered by a 61kWh lithium iron phosphate battery and it can accept an 80kW DC charge which translates to a 30-80 per cent charge time of around 28 minutes.
And the Type 2 port in the centre of the nose makes charging a breeze, allowing you to park in front of a charger without having to think about which side of the car the plug has to go into.
Connect to AC at the E5’s maximum 9.9kW capacity and you’ll be looking at a 10-100 per cent charge time in excess of 30 hours.
Official energy consumption on the WLTP combined (urban/extra-urban) cycle is 15.5kWh/100km and claimed range is a handy 430km.
Over a mix of urban, suburban and freeway running on test we saw a real-world average of 16.8kWh/100km which is roughly what you’d expect for a reasonably rapid electric SUV of this size.
The mix of a fun exterior and practical interior for the Jeep seem to blend into the Avenger’s driving experience. It doesn’t feel too much like an EV, but it is still playful and capable on the road.
Jeep wanted the Avenger to come across like a normal car that just happens to be electric, and the relatively calm take-off (rather than the usual immediate torque push electric cars are capable of) seems to prove that.
Though 115kW doesn’t sound like much on paper, it feels brisk enough for what the little Jeep is built for, and its delivery means even on a wet day like what we copped during the launch drive, wheelspin and torque steer were minimal.
Once up to speed, the Avenger feels pretty light for an EV, and it’s playful enough in corners without feeling like it’s becoming unstuck or hard to handle.
The suspension and steering are clearly aiming for comfortable driving more than sporty performance, and so while both feel well-sorted, neither are particularly communicative. But the steering is accurate and feels nice and light, making the Avenger easy to point into a corner and you can trust it to hold on.
Perhaps the biggest downside is the brake pedal, which is soft and doesn’t grab as quickly or progressively as you’d expect. It takes a few presses to work out how much pressure you need to stop the car.
But a drive mode that adds a bit of regenerative braking helps out there, even if it’s not proper single-pedal driving.
At higher speeds, the Avenger settles well over big bumps and undulations, feels comfy on most surfaces, and despite a bit of road noise and a small rattle in the dash on one of our test cars, it feels pretty easy and confidence-inspiring.
Jeep says the Avenger is built to handle some light off-road driving but I imagine its front-wheel-drive setup would be limiting in some circumstances, especially in the rainy, muddy weather we faced. Despite that, some unsealed mud and gravel driving proved the Avenger capable of gentle inclines at low speeds without risk of sliding.
For reference, ground clearance is 200mm, while the approach and departure angles are 20 and 32 degrees, respectively.
Chery says the Omoda E5 will accelerate from 0-100km/h in 7.6 seconds which is pretty rapid and there’s plenty of thrust from a standing start and for dodgem car-style city manoeuvring. There’s also ample oomph for safe highway cruising and overtaking.
There are three powertrain modes - Eco / Normal / Sport - with the latter adding some extra urgency but there’s not a dramatic difference between the three.
The column-mounted gear selector is in the style of a Mercedes lever rather than a rotary controller and it initially takes conscious effort to avoid flicking it like an oversize indicator stalk.
Once settled in, though, it becomes second-nature and its location frees up extra space for storage in the console between the front seats.
Chery says it spent eight months on local testing and development of the suspension tune, powertrain integration and safety assistance systems and we believe the car could be better in aspects of all three.
The Omoda 5 rides on a platform designed to accommodate combustion and electric propulsion from day one and the front-wheel-drive E5 is suspended by struts at the front and multi-links at the rear.
It takes a lot to manage close to 1.8 tonnes of mass in a relatively small car. Walking the tightrope between body control and ride comfort is tricky with a beefy battery onboard and the E5’s around town ride is best described as jittery, upset by even moderately rough surfaces, although things improve as road speed rises.
The 18-inch rims are shod with 215/55 Kumho PS71 EV rubber and despite its relatively stubby sidewall we’ve driven this tyre on other cars without issue, so it’s likely not the culprit.
Steering weight can be adjusted but road feel is modest and quick cornering isn’t the E5’s forte. But it’s not that kind of car. Urban duties rather than slicing through a favourite set of corners will be its more likely primary purpose, and for that, the steering’s fine.
Then, no matter which drive mode you’ve selected, or the level of regen braking, it’s hard to be 100 per cent smooth with accelerator and brake inputs. They can be sharp on application and lift-off.
And when it comes to assist systems, lane-keeping intervention when using cruise control is abrupt and annoying. The centring function can be switched off but, ideally, you shouldn’t have to.
And likewise, the driver attention warning is intrusive. To the point where it fired an alert at times where I was looking directly at the road ahead. Again, it can be turned off (which is what I’d do 100 per cent of the time) but the calibration could be better.
Physical braking is by vented discs at the front and solid rotors at the rear and three levels of regen braking are available. Snag is you have to work through multiple screen options to get to the point where you can adjust it. Wheel-mounted paddles would be far more effective but the bean counters must have won the arm wrestle with engineering.
Once you apply the most aggressive regen level, even it is relatively low-key, so no i-Pedal-style single-pedal driving here.
In terms of miscellaneous observations, strategic inclusion of acoustic glass on the EX grade seems worthwhile as the mild highway wind noise we noticed on the BX wasn’t apparent in the top-spec model.
And the lack of a conventional dial for audio volume control is a miss. Far safer to quickly adjust a dial than sliders or buttons (even on the steering wheel).
Interesting to note Euro NCAP is lining up to make inclusion of physical controls for things like audio volume, turn signals, hazard lights, wipers and the horn mandatory for a maximum five-star safety assessment from 2026 onwards.
The Jeep Avenger hasn’t been tested by ANCAP, but comes with a disappointing three-star score from Euro NCAP.
Jeep Australia says it’s currently working with ANCAP regarding a potential local score, but wouldn’t detail what that could mean. A small SUV’s score dropping below four stars might concern some young family-type buyers, though most of its poor scoring comes in the categories of Vulnerable Road Users (pedestrians and cyclists) and Safety Assist (active tech).
In terms of what the Avenger offers as standard, there’s auto emergency braking (AEB), lane-keep assist, traffic sign recognition, driver monitoring, a reversing camera and six airbags (no front-centre bag, though).
It’s notably missing rear-cross traffic alert, and the base Longitude makes do with regular adaptive cruise control and parking sensors at the rear only, while higher variants get blind-spot assist, surround parking sensors, and intelligent cruise control.
Petrol powered versions of the Omoda 5 received a maximum five-star ANCAP score from testing in 2023, but the E5 isn’t included in that assessment.
Chery expects an ANCAP rating for the E5 by the end of the year and is anticipating a five-star result.
Active (crash avoidance) tech highlights include auto emergency braking (AEB), lane keeping assist, adaptive cruise control, blind-spot monitoring, rear cross-traffic alert, rear AEB, driver monitoring, tyre pressure monitoring, front and rear proximity sensors and a range of other alerts, warnings and assists.
Those other features consist of forward collision warning, lane keeping assist, lane departure warning and prevention, ‘Traffic Jam Assist’, ‘Lane Change Assist’, ‘Door Opening Warning’, ‘Speed Control Assist’, ‘Intelligent Headlamp Control’ and ‘Smart High beam’.
Having said all that, there are the features, and then there’s how well they operate, and interestingly Chery has confirmed it has worked to evolve its ‘ADAS’ safety functions on the internal combustion Omoda 5 since its launch around 18 months ago.
And as hinted at in the driving section it could be a similar scenario with this car, especially when it comes to lane keeping and driver monitoring.
If a crash is unavoidable there are seven airbags onboard including a front centre bag to minimise head clash injuries in a side-on crash as well as multi-collision brake which lowers the chances of secondary collisions following an initial impact.
For baby capsules and child seats there are three top tethers and two ISOFIX anchors across the second row.
Overall, the Omoda E5’s safety report card gets more than a pass mark but there’s room for improvement.
Jeep offers a five-year/100,000km warranty, which is starting to be overtaken by other brands increasingly offering seven-year/unlimited kilometre warranties or longer.
The high-voltage battery system of the Avenger is, however, covered for eight years or 160,000km, whichever comes first.
Jeep also offers capped-price servicing for the five-year warranty, with scheduled visits costing just $250 and spaced out at 12,500km or 12-month intervals.
There’s also the brand’s lifetime roadside assist, but only when you service your car with Jeep.
Chery covers the Omoda E5 with a seven-year/unlimited km warranty, which is ahead of the mainstream market norm, with a separate eight-year/unlimited km warranty for the drive battery; again, ahead of the pack.
You’ll also pick up seven years roadside assist (if you service the car at a Chery dealership) and the brand’s seven-year capped-price servicing program is super-competitive.
The scheduled service interval is 12 months/20,000km, which is shorter in terms of time than many EVs which stretch the interval to two years. But each workshop visit averages around $227 and that’s sharp.