What's the difference?
Jaecoo has entered the medium SUV space with the J7, pairing a plug-in hybrid powertrain with a sharply positioned price tag. On paper, it’s a compelling formula; electrified efficiency without the 'premium'.
But the J7 doesn’t arrive in a vacuum. It sits above its smaller sibling, the J5, and goes head-to-head with some increasingly polished rivals - the mechanically related Chery Tiggo 7 Super Hybrid, GWM Haval H6 GT PHEV, MG HS Super Hybrid and now the BYD Sealion 5. And all of them are chasing the same buyer.
So the question isn’t just whether the J7 is good value. It’s whether it carves out a clear identity of its own in a segment that’s quickly filling up.
Sales figures show Australian buyers are moving away from pure internal combustion engine power for their family cars. Instead they’re looking for hybrid, plug-in hybrid and electric models.
While a number of brands - mostly newer manufacturers from China - are going down the plug-in hybrid route, others are focusing on regular or 'plugless' hybrids. Think models like the GWM Haval H6, Hyundai Tucson, Kia Sportage, MG HS and Toyota RAV4.
KGM (formerly SsangYong) is also headed down this path and the first hybrid model from the Korean carmaker is the Torres.
The Torres is a mid-sized five-seat SUV with unusual, rugged looks, but it hasn’t had an impact on the sales charts as yet. This hybrid version could change that. It’s affordable, spacious and offers a serious point of difference from its compatriots, as well as rivals from China and Japan.
But is it as good as those popular rivals?
The Jaecoo J7 SHS Track enters the medium SUV segment with a sharp drive-away price and generous equipment list. The ongoing ownership benefits add strong value but the on-road driving experience needs some finessing and the cabin doesn't quite hit every mark for practicality. Although it's ‘on track’ to make waves in this corner of the market, it hasn't yet carved out an iron-clad niche for itself. It's worth a look but it's not class-leading.
The KGM Torres Hybrid represents yet another choice for buyers in the family SUV segment, as if there aren’t already enough! But the Torres offers a level of value its mainstream competitors can’t match. The hybrid powertrain is a winner, however KGM needs to iron out a few issues, like tyre choice and the advanced driver assist tech. But there is a lot to like about the Torres Hybrid. And it’s definitely the pick over the pure petrol version.