What's the difference?
Yet another Chinese-branded EV has arrived on our shores and if the name Jaecoo doesn’t ring a bell, that’s understandable. It’s a relatively new offshoot of Chery, making its presence felt with a growing line-up aimed squarely at everyday buyers. Think mainstream, built around accessible pricing and a decent spread of features.
Offered in a single grade, the Jaecoo J5 EV is a small SUV entering an already crowded segment. It goes up against familiar names like the BYD Atto 2, Chery E5 and MG S5 EV, all offering broadly similar promises on paper. The real question, then, is whether the J5 EV manages to carve out an identity of its own, and whether its appeal stretches beyond the price tag.
Citroen's C4 Cactus made quite an impression. A polarising machine, it was the Frenchest French car for ages which translated into almost no local sales but admiration for the bravery of those who signed it off.
It did quite well in its home market though and its designers took note. When the company turned its attention to a smaller SUV based on the C3 hatchback - complete with the baffling Aircross name - the Cactus was an obvious inspiration.
With the Hyundai Venue on the scene - as well as a wealth of larger machines at lower prices - the Citroen C3 Aircross needs to be good to justify a big sticker price.
The Jaecoo J5 EV makes a strong first impression and a quieter long-term one. The J5 looks the part, feels comfortable and covers all the basics well, making it an easy choice for buyers who want an affordable, practical EV without too many compromises.
It’s a solid effort overall, though even at this lower price point a few more rear-seat features would be welcome - especially given this is the only grade currently available. However, it hits the right notes when it comes to ownership and value which will be its strongest pull.
It's a good car, no question. Individuality is key to Citroen's brand appeal and you get that, too. A comfortable cabin, plush ride and hot damn, it's way too expensive, which is a crying shame. You could argue - as Citroen's product planners probably have - that it doesn't help to offer one in the mid-$20K mark because it won't make much money because so few people will buy it. Drop it at a premium, only lose a few opportunistic buyers but make more money per unit with committed fans? Why not, I guess?
Like most French cars, I'm glad it exists for weird French car fans like me to consider.