Hyundai Veloster vs Toyota Prius

What's the difference?

Giant carmakers seem like pretty sober sorts of places. Everything goes through endless committees, every decision has to be signed off, sent in, sent back, subjected to endless scrutiny to make sure it will make money.

Sometimes, a brand will do something odd like BMW's i3 which is like sending up a flare to get people talking.

Hyundai, for many years, seemed to be trying to emulate Toyota. After a brief flourish in the '90s when it did for curves on cars what Kim Kardashian did for curves on grubby internet sites, the company lost its bottle and tried to go full mainstream. Never go full mainstream, that's for the old folks.

Then, out of the blue, came the Veloster. It's probably one of the most wilfully weird cars in decades (apart from various Citroens, but that's a special case).

One long door on the driver's side, two shorter doors on the passenger side. When BMW did something similar with the Mini Clubman, right-hand drive markets didn't get their own version of the kerb-side door, but Hyundai isn't like that.

Making the Veloster properly in right-hand drive is a wonderful gesture from a company that worked out being itself was a better idea than being Toyota.

What to say about the Toyota Prius in 2021? A car that was once a technology trailblazer seems now to have become properly retro, even while it’s still being built and sold.

The awkward-looking wedge, an eco-punk icon, not only brought Toyota’s hybrid synergy drive to the masses, it also debuted the brand’s excellent TNGA architecture and set the scene for the company's absurd hybrid success, which now sees the RAV4 version topping the sales charts.

So, after all these years (25 to be precise), is the Prius’s time finally over? Or does this quaint hybrid hero still have more to offer? I took a top-spec I-Tech for a week to find out.