Hyundai Ioniq 9 vs Genesis G80

What's the difference?

Hyundai is reaching for new heights with the Ioniq 9. And I don't just mean that literally – though it's certainly true that this three-row electric SUV is an absolute giant of a vehicle. I mean because it's also the most expensive car, electric or otherwise, to ever wear the Hyundai badge.

With it, Hyundai steps into premium air – the Volvo EX90 starts at around the same money, as does the Audi Q6 e-tron, albeit with fewer seats.

And because Hyundai has only brought in one flagship variant, the Ioniq 9 is also miles above the cheapest Kia EV9. But will its customers rise with it? 

Let's find out.

Remember those extra-long Australian luxury sedans like the Ford Fairlane and Holden Statesman/Caprice?

The patriotic choice in an era where that mattered and further protected by tariffs on imports that made them barely any more expensive than a base mid-sized Euro like a BMW 318i, they dominated the top end of the market with their sheer size outside, vast space inside and big-six or V8 grunt.

Like they used to say, there is no substitute for cubic inches.

Well, the spirit of these beloved local social-climbing classics lives on in just one modern car in 2025, the Genesis G80. Over three generations since 2008, it has been Hyundai’s tilt at the premium establishment, in much the same way as the Fairlane and Caprice were, and Toyota’s Lexus luxury brand still is.

We take a dive into the latest petrol-powered range-topper version, the 3.5T All-Wheel Drive (AWD) Sport Luxury (SL), which gives off more than its fair share of vintage HSV Grange vibes.