Hyundai Genesis vs Volvo XC90

What's the difference?

Anybody who doubts that Hyundai is gunning for the number one in the world has rocks in their head. Big heavy ones. Korean companies do not settle for anything less than number one. The second-generation Genesis (our first taste here in the Antipodes as the gen-one had its steering wheel on the wrong side) is proof.

What's different about Hyundai's unstoppable rise is the way they're going about it. They've always done their own thing in Korea, reinventing themselves time and again when they strayed off the beaten path.

The Genesis is a gamble for a Korean company in foreign markets whose default setting for luxury is marked, Britain or Germany. If Hyundai gets the Genesis wrong there will be howls of derision, or at best patronising pats on the back - "Nice try, you'll get there one day". But if they get it right...

The first-generation Volvo XC90 remained on sale for 12 years in Australia before being replaced by the handsome second-gen version that recently clocked up a decade of sales.

There’s a reason for the longevity. People love the Volvo XC90. It is a reliable seven-seat family-friendly SUV with a premium bent. You’ll spot loads of these at fancy private school drop off.

Volvo has extended the life of the second-gen XC90 with a significant late-life update. It adopts some features from its stablemate, the similarly sized and positioned EX90 electric SUV.

It doesn’t get a fully-electric powertrain but you have the choice of a mild-hybrid grade that acts as the range opener and the well-equipped T8 Plug-In Hybrid I’m testing.

Interestingly, a number of this car’s rivals have had their lives extended, too. As many carmakers pour billions into EVs, they’ve taken to delivering major updates to older internal combustion platforms rather than developing all-new underpinnings. The Audi Q7 and BMW X5 are other examples of this.

For the update, Volvo has ushered in a front-end design refresh, a fresh take on the interior, new multimedia and safety tech, a light tweak to suspension and new colours and wheels.

But is this enough to keep premium SUV buyers interested? Let’s find out…