Hyundai Genesis vs Audi Q6 E-Tron

What's the difference?

Anybody who doubts that Hyundai is gunning for the number one in the world has rocks in their head. Big heavy ones. Korean companies do not settle for anything less than number one. The second-generation Genesis (our first taste here in the Antipodes as the gen-one had its steering wheel on the wrong side) is proof.

What's different about Hyundai's unstoppable rise is the way they're going about it. They've always done their own thing in Korea, reinventing themselves time and again when they strayed off the beaten path.

The Genesis is a gamble for a Korean company in foreign markets whose default setting for luxury is marked, Britain or Germany. If Hyundai gets the Genesis wrong there will be howls of derision, or at best patronising pats on the back - "Nice try, you'll get there one day". But if they get it right...

From a few paces back, the Q6 e-tron is easy to mistake for just another Audi.

After all, Audi, perhaps above all its contemporaries, has established such a consistent look and feel for its entire range.

But this is no regular Audi. The brand tells us the Q6 e-tron is the most significant new vehicle it has launched in a decade.

Underneath its familiar visage, Audi is so excited about the Q6 e-tron because it brings with it a ground-up new-vehicle platform, which brings with it some forward leaps when it comes to technology.

But does being new actually make the Q6 e-tron a good car? We went to its Australian media launch to find out.