What's the difference?
Brand Finance self-effacingly describes itself as "the world's leading independent branded business valuation and strategy consultancy". And adds that it regularly picks apart the current and future value of more than 3500 brands across multiple market sectors around the world.
These London-based boffins reckon Delta trumps American Airlines, Real Madrid has knocked off Manchester United, and Haval is a more powerful SUV brand than Land Rover or Jeep. So, no surprise Haval promotes the research on its Australian website.
Just to split hairs, Land Rover leaps to the top of the rankings when it comes to overall value, but in terms of an upward trajectory and potential for future growth, Brand Finance says Haval is the one.
The irony is you probably wouldn't know a Haval if it ran into you, which obviously isn't good in any sense, but a factor of the Chinese Great Wall subsidiary's relatively brief time, and so far, limited sales in the Australian market.
One of three models released in late 2015 to launch the Haval brand locally, the H2 is a small, five-seat SUV competing against a hot bed of more than 20 established players including the segment-leading Mitsubishi ASX, ever-popular Mazda CX-3, and recently arrived Hyundai Kona.
So, is Haval's potential reflected in its current product offering? We spent a week living with the sharply priced H2 City to find out.
There are really only four things you need to know about the all-new Hyundai Inster. It's small outside, yet surprisingly big inside. It's all electric. It's cute as a button. And it's as practical as a Swiss army knife.
Actually, there's one more thing. It's cheap for an EV. But it's still not that cheap, given the wave of cut-price Chinese product now on our shores.
So, can the Hyundai Inster carve itself a slice of the entry-level EV market?
How you define value will determine whether the Haval H2 City is the right small SUV for you. In terms of metal for money it delivers heaps of space, a reasonable standard features list and adequate safety. But it's let down by mediocre performance, sub-par dynamics and a surprising thirst for (premium) unleaded. Brand Finance may rank Haval high on the power index, but the product needs to climb a few rungs higher before that potential's realised.
The target market for the Inster isn't huge, and Hyundai knows it won't be a runaway best-seller for the brand. But those in the market for a bite-sized EV will find the Inster feels bigger, and drives better, than they might expect.
Inoffensive but uninspiring is a blunt yet fair summation of the Haval H2 City's exterior design, especially when you think about rivals like the dramatic Toyota C-HR, edgy Hyundai Kona, or funky Mitsubishi Eclipse Cross.
The nose is dominated by a huge, slatted and chromed grille with bright metal mesh behind it, and vaguely Audi-of-10-years-ago shaped headlights either side.
The lighting treatment is elaborate with projector halogen main beams and reflector halogen high-beam units surrounded by a dotted-line string of LEDs looking uncomfortably like aftermarket inserts available via your online auction site of choice.
Standard fog-lights are recessed into a blacked-out area under the bumper, with another line of LEDs, functioning as DRLs, below that. And just to complicate matters, the upper LEDs only illuminate with the headlights, while the lower units come to life when the headlights are off.
A sharp character line runs along the H2's flanks from the trailing edge of the headlights to the tail, with an equally distinct swage line running from front to back, narrowing the car's mid-section and accentuating the bulge of its wheelarches, filled adequately by standard 18-inch multi-spoke alloy rims.
The rear is similarly reserved, the only hint of flash confined to a roof-top spoiler, cool typeface chosen for the prominent Haval badging across the hatch door, and a diffuser with chrome exhaust tips poking through either side.
Inside, the look and feel is early noughties plain, The dashtop is a nice soft-touch material, but there are lots of buttons and old-school analogue instruments combined with a media and ventilation interface that might have been acceptable on a mainstream model 20 years ago.
Don't even think about Android Auto or Apple CarPlay. The tiny LCD screen (sitting below a CD slot) wins the smallest, most basic graphics award. A miniscule scale reflecting the manual air-con's temperature setting is a particular low-light.
A small 3.5-inch screen between the tacho and speedometer displays fuel economy and distance information, but frustratingly no digital speed read-out. Standard cloth trim has a distinctly synthetic but tough feel, while the polyurethane plastic steering wheel is another throwback.
Sure, we're at the budget end of the market here, but be prepared for low-tech design combined with cheap and cheerful execution.
The words small but perfectly formed appear here, with Hyundai’s insistence on not having a traditional range-wide design identity allowing them the freedom to create something unique and pretty funky here — though I do see some shades of Suzuki Ignis in the side profile.
It does look fun though, right? With the selfie ring-light-style headlights, Tetris-style rear lights, those swollen guards and the funky alloys.
And you can dial up further with the Cross variant, which gets a tougher, more squared-off look front and back - even if you’re more chance of meeting a bunyip than an Inster on your favourite off-road track.
Inside, the cuteness continues, though some of the scratchy cabin materials definitely point to the entry-level nature of the Inster.
Still, the seat materials, both the cloth and the leather, are lovely and thoughtfully coloured, and the twin screen setup is nice, too. I love the inclusion of a host of physical buttons that control the climate, stereo and the nav.
At 4.3m long, 1.8m wide, and just under 1.7m high the Haval H2 is a big small SUV, and there's plenty of room inside.
Up front, storage runs to a bin (with sliding top) between the seats, two large cupholders in the centre console and a lidded oddments tray in front of the gearshift, as well as a sunglass holder, average-sized glove box and door bins with room for bottles. You'll notice the pennies saved with non-illumination of the sunvisor vanity mirrors.
Rear seat passengers pick up generous head, leg, and importantly, shoulder room. Three large adults across the back will be tight but do-able for short trips. Kids and young teenagers, no problem.
A centre fold-down armrest houses neatly integrated dual-cupholders, there are bins with space for bottles in each door and map pockets on the front seat backs. No adjustable air vents for backseaters, though.
Connectivity and power runs to two 12-volt outlets, a USB-A port and an 'aux-in' jack, all in the front.
Although a strong seller in the small SUV segment, the Mazda3's Achilles heel is its modest 264-litre boot, and while the H2 exceeds that number, it's not by much.
The Haval's 300-litre capacity is way less than the Honda HR-V (437 litres), Toyota C-HR (377 litres) and Hyundai Kona (361 litres). But it's enough to swallow the bulky CarsGuide pram or three-piece hard suitcase set (35, 68 and 105 litres), and (as with all contenders in the segment) a 60/40 split-fold rear seat increases flexibility and volume.
If you're into towing, the H2's limited to 750kg for an un-braked trailer and 1200kg braked, and the spare tyre is a full-size (18-inch) steel rim shod with narrower space-saving (155/85) rubber.
The Inster stretches 3825mm long, 1610mm wide and 1575mm tall, but it rides on a 2580mm wheelbase – the later being bigger than the Hyundai Venue, and almost as big as the Kona.
It has allowed Hyundai to stretch the legroom options in the backseat, which actually gives you more space than the two bigger SUVs mentioned above, helped massively by the fact the Inster's rear pew is on rails, allowing you to slide it right back, and that it reclines a fair way, too.
I'm 175cm and I found I had more than enough leg and headroom, and with the backseat in full La-Z-Boy mode, I could sit back and relax, even on a longer journey.
It's a good thing it's four seats only, though. While the Inster feels longer than it is, it doesn't feel any wider, and even in the front seat you can feel like you're in economy class when you have a passenger on board, with both of you rubbing elbows on the central armrest.
Clever storage abounds though, with hidey-holes, handbag hooks and more dotted throughout the cabin. Opt for the roof box – and wear the efficiency penalty – and you can pop another 75kg worth of gear on the roof.
Also cool is the fact the backseats fold completely flat in the entry-level Inster, upping the storage possibilities. And in the top-spec Cross, the front seats fold down, too, allowing for fairly long items to be stowed. Though why you would need the driver's seat to fold flat is a bit of a mystery, unless you're looking to turn your Inster into an immovable storage container.
Apparently in Korea you can option a mattress that slides over all four seats, but I can't see that taking off here.
The official storage numbers are 280L and 1059L, and the small boot is helped along a little by underfloor storage where you can pop your charging stuff.
At the time of publication, the Haval H2 City was carrying a drive-away price tag - $19,990 for the six-speed manual version and $20,990 for the six-speed auto (as tested here).
So, you're getting a lot of metal and interior space for your money, but what about the standard features taken for granted in the H2's main competitors?
Included in that drive-away price are the 18-inch alloys, keyless entry and start, reverse parking sensors, (manual) air-conditioning, cruise control, front and rear fog lights, LED daytime running lights, ambient interior lighting, heated front seats, rear privacy glass, and cloth trim.
But the headlights are halogen, the audio is four-speaker (with Bluetooth and single CD player), the safety tech (covered in the Safety section below) is relatively basic, and 'our' car's 'Pewter' (silver metallic) paint is a $495 option.
Equivalent entry-level competitors from Honda, Hyundai, Mazda, Mitsubishi and Toyota will set you back between five and $10k more than this H2. And if you're happy to live without features like a media touchscreen, digital radio, leather accented wheel and gearshift, rear air vents, reversing camera, etc, etc, etc, you're onto a winner.
The Inster is available as an entry-level model, which comes as a Standard Range for $39,000 before on-road costs, or an Extended Range for $42,500. It then steps up to the Inster Cross, which is $45,000.
For perspective, the Geely EX5 is considerably bigger, and will travel further on a charge, for $40,990 before on-road costs. Then there's the Chery E5, which is now $39,990 plus on-road costs.
Anyway, the Inster nabs 15-inch wheels, dual 10.25-inch screens (one for the multimedia, another for driving info), a six-speaker stereo, Apple CarPlay and Android Auto, cloth seats, two V2L connectors, a wireless charging pad and rain-sensing wipers. The equipment list for the Extended Range is the same, but it rides on 17-inch alloys.
Stepping up to the Inster Cross scores you a unique and off-road-inspired look, but also leather trim inside, a unique design for its 17-inch alloys, heating and ventilation for the front seats and heating for the steering wheel, some extra safety kit and practicality perks, and the option of a sunroof or an exterior roof storage box, the latter of which seriously eats into the driving range.
The Haval H2 City (as tested) is powered by a 1.5-litre direct-injection, turbo-petrol, four-cylinder engine driving the front wheels through a six-speed automatic transmission.
Peak power (110kW) arrives at 5600rpm, with maximum torque (210Nm) delivered at 2200rpm.
The Hyundai Inster Standard Range kicks off power proceedings, with a single front-mounted electric motor producing 71kW and 147Nm.
Next is the Extended Range, which shares its outputs with the Inster Cross. Here, the front-mounted motor’s outputs have been ticked up slightly, now producing 84kW and 147Nm.
Those aren’t big numbers, but then neither does either Inster feel particularly slow or underpowered.
Claimed fuel economy for the combined (ADR 81/02 - urban, extra-urban) cycle is 9.0L/100km, the 1.5-litre turbo four emitting 208g/km of CO2 in the process.
Not exactly outstanding, and over roughly 250km of city, suburban and freeway running we recorded 10.8L/100km (at the bowser).
Another rude surprise is the fact the H2 requires 95 RON premium unleaded fuel, of which you'll need 55 litres to fill the tank.
Standard Range cars get a 42kWh lithium-ion battery, producing a driving range of 327km. The Extended Range and the Cross get a bigger 49kWh battery, increasing the range to 360kms. Now, that roof box. It does look cool, but you’re going to really need to carry stuff to choose that option, given it increases energy consumption by 25 per cent, reducing the Cross’s range to just 293km.
When it comes to charging, the Inster is set up for 120kW DC fast charging, or 10.5kW AC charging - provided you have that much power available at home, as most wall boxes are more like 7.1kW.
Cold weather and internal-combustion engines are usually firm friends. Lower ambient temperature means denser air entering the cylinder (even under the extra pressure of a turbo), and as long as more fuel arrives at the same time, you'll have a bigger bang and more power.
But the H2 City's 1.5-litre four must have missed the memo, because cool morning start-ups result in a distinct reluctance to proceed at normal pace.
Sure, there's forward motion, but pinning the right-hand pedal to the floor won't shift the speedo needle much above a brisk walking pace. Unsettling.
Even after a few minutes, when things settle into a more predictable pattern, this Haval hovers at the sluggish end of the performance spectrum.
Not that any of the compact SUVs it competes with are rocketships, but you can generally expect a turbo-petrol engine to serve up a decent dose of low-down grunt.
However, with a maximum output of 210Nm delivered at a relatively high 2200rpm the 1.5-tonne H2 won't be threatening the land speed record anytime soon.
Suspension is strut front, multi-link rear, with the H2 City riding on (235/55x18) Kumho Solus KL21 rubber, and on typically pock-marked and bumpy urban roads ride quality could be better.
The steering displays some nervousness on centre, which combines with a lack of road feel and a mildly disconcerting top-heavy sensation in cornering. It's not that the car lurches or suffers from too much body roll; more that something isn't quite right in the front-end geometry.
On the upside, although firm, the front seats are comfortable, the exterior mirrors are nice and big, overall noise levels are moderate, and the brakes (vented disc front / solid disc rear) are reassuringly progressive.
On the downside, the media system (such as it is) is woeful. Plug your mobile device (mine's an iPhone 7) into the car's single USB port and you'll be met by a 'Loading-USB error' message, the heating and ventilation read-outs on the letterbox slot screen are a joke, and to top it all, select reverse and the audio cuts out altogether.
Honestly, the impact electrification has had on vehicles in this class is staggering.
It wasn't so long ago that these micro cars were fitted with underwhelming petrol engines, four- or five-speed gearboxes and all the noise-deadening technology of a tin of beans.
As a result, they were cute, but painful. It always felt like you had to wring their neck to get the most out of them, and when you did, they were loud, buzzy and annoying.
But the Inster is none of those things. While not ludicrously powerful, the electric propulsion offered, and the nature of the way it's produced, feels ample in the little Hyundai, with the acceleration smooth, silent and easy,
It's also just generally quiet. Hyundai says it has double-sealed the doors, used thicker glass and fitted full underbody coverings to reduce the NVH - or noise, vibration, harshness - levels, and all of that, combined with the peace and quiet of an electric motor, have created a mostly blissful cabin experience.
The ride and handling hasn't been through the full Hyundai Australia ride and handling calibration of old. Instead, it's undergone the brand's more modern approach, which is to take the best componentry from what's available overseas and then build the Aussie-spec cars from there.
Either way, it all works pretty well here. Only really big bumps clang into the cabin, with the Inster otherwise riding well over all of the road surfaces we encountered.
The point, I guess, is that it's a drive experience stuffed full of happy surprises. The ride, the acceleration and the refinement are all well up on what you might expect from a city car.
In terms of active safety the H2 City ticks the 'cost-of-entry' boxes, including ABS, BA, EBD, ESP, rear parking senors, tyre-pressure monitoring and emergency brake hazard lighting.
But forget about more recent systems like AEB, lane keeping assistance, blind spot monitoring, cross traffic alerts or adaptive cruise. And you don't get a reversing camera.
If a crash is unavoidable the airbag count runs to six (dual front, dual front side, and dual curtain). And there are three child restraint/baby capsule top tether points across the back seat, with ISOFIX anchors on the outer two positions.
The Haval H2 scored a maximum five-star ANCAP rating in late 2017, a rank it would not replicate when assessed against 2019's more challenging criteria.
The Hyundai Inster is yet to be crash tested, but does arrive with a solid safety offering including seven airbags, as well as active equipment like a auto emergency braking (AEB), rear cross-traffic avoidance, lane keep assist, and active cruise control.
The Cross ups the equipment a little more, including a surround-view monitor, blind-spot monitoring and front parking sensors.
Haval covers all new cars it sells in Australia with a seven year/unlimited km warranty with 24-hour roadside assistance provided for five years/100,000km.
That's a strong statement from the brand, and well ahead of the major players in the mainstream market.
Service is recommended every 12 months/10,000km, and no capped-price servicing program is currently in place.
The Inster delivers super long service intervals, requiring a trip to the service centre every two years or 30,000kms, but each service is priced at $655. A Toyota Yaris Cross, for perspective, will see you visit the service centre twice as often, but each visit will only cost you $255, or $510 every two years.
The Hyundai warranty is five years/unlimited kilometres, while the high-voltage battery is covered for eight years.