GWM UTE vs Ford F150

What's the difference?

In a very competitive ute market, the GWM Cannon XSR represents plenty of bang for your buck, but it’s just not as refined as you’d hope. 

It should be better at this price-point, especially when it’ll be unfavourably cross-shopped with lower-spec variants in the Ford Ranger, Isuzu D-Max and Toyota HiLux line-ups.

It’s a nice enough vehicle on-road, and the XSR is an effective 4WD on the dirt without ever being truly exceptional – but that’s fine for those who want to save big bucks and still drive away in a well-equipped twin-locked off-road vehicle.

This update to the F-150 is long overdue and while it does a lot to address previous faults, Ford is going to have a hard time winning back the public’s trust on this vehicle.

Given the pre-update car was subject to so many recalls and stop-sales, it’s hard to shake that somewhat tarnished reputation.

In saying that, the F-150 is arguably the pick out of its rivals. It’s bold with lots of nifty features, has acres of space, plenty of towing capabilities and is surprisingly efficient.

Just be prepared for your hip pocket nerve to ache when you see the price tag, especially if you opt for the flagship Platinum trim.

Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.

The XSR is 5439mm long (with a 3230mm wheelbase), 1958mm wide, and 1918mm high. It has a listed kerb weight of 1965kg.

It looks like the mongrel child of a HiLux, Ranger and D-Max – in a good way.

The wider-than-standard wheel track, as well as the snorkel, sports bar, substantial bash plates, tyres and even red brake calipers add to this ute’s presence.

The F-150 has a very typical, American pick-up silhouette. It’s boxy, large and long, especially in long-wheelbase guise.

The fundamentals of this pick-up's overall design have carried over but the update has helped to improve the visual appeal, especially at the front. It’s great to see LED headlights now feature as standard across the line-up.

XLT and Lariat trims still feature a lot of chrome highlighting which looks somewhat tacky in 2026.

Thankfully the new Platinum gets blacked-out accents instead, along with a slightly different front fascia which is more contemporary. However, I don’t know if this flagship version of the F-150 necessarily looks like it’s worth more than $160K.

Inside the design is more unified across the line-up. Notably the entry-level XLT finally picks up the larger 12.0-inch touchscreen multimedia system which fits the expansive dashboard better.

A 12.0-inch digital instrument cluster is also standard across the line-up now. Previously the XLT had analogue dials with a small screen sandwiched between.

Although there are a range of high-end and plush touches around the cabin, it’s harder to justify on the higher-end Platinum as there is a sea of black finishes. It would be nice to have some different finishes to create some more contrast.

The XSR’s five-seat interior is a neat and roomy space but, in line with most utes at this price-point, if you scrutinise it in a critical way you soon discover that some parts feel a bit cheap and flimsy, such as some buttons, dials and switches.

Up front there are two USB ports, a wireless charging pad, a 12V plug and a capacious centre console.

A pair of cupholders can be concealed under a sliding cover and the storage bin is on the right side of big.

The driver gets a six-way power-adjustable seat; the front-seat passenger gets four-way power adjustment. Both seats are comfortable without being too plush.

Second-row passengers get a firm but comfortable seat and amenities include a USB port, a 220V plug, and a fold-down centre armrest.

The second-row seat base can be folded up and out of the way to make room for more gear if only two people are travelling.

Build quality is generally okay, part from the aforementioned flimsy-feeling buttons.

The XSR’s business end, the tub, has a durable-looking tub liner, tie-down points and a handy pop-out step hidden in the top of the tailgate.

But it's worth noting this ute’s tailgate can’t be locked.

The F-150 is an incredibly practical vehicle that has inherent American touches throughout. The most obvious are the front seats which are cushy and comfortable, though they’re very broad, meaning you can slide about on winding roads.

The driver’s seat offers plenty of electric adjustment across the line-up, while the Platinum adds a massage function that not only works on the backrest, but also the seat base. This feels a little weird on the move.

Ahead of the driver is a big and chunky steering wheel that feels substantial in the hand, plus there are large and obvious buttons that are easy to interact with.

This is complimented by the 12.0-inch digital instrument cluster which is clear, high-res and easy to understand. There are a range of different layouts and menus that you’re able to cycle through.

Moving across, the 12.0-inch touchscreen multimedia system is similarly high-res and has a user interface that’s clean and hard to get lost in thanks to the shortcut buttons at the bottom of the screen.

There’s wireless Apple CarPlay and Android Auto as standard, along with satellite navigation.

When you adjust the front-seat lumbar or turn on the massage function, it takes over the entire touchscreen display. This isn’t ideal if the driver is trying to use the screen at the same time.

Looking around the cabin, it’s great to see so many physical buttons and switches for key functions, like the climate, media and four-wheel-drive controls. So many of these are now getting integrated into the touchscreen.

Like before, the F-150 XLT has a column-mounted gear selector, while the Lariat (and now the Platinum) gets an electronically folding gear selector. When folded, this allows you to fold out the centre console lid to create a desk-like space to work on.

In terms of storage, there is acres of it. Under the centre console is one of the biggest spaces I’ve ever seen in a new vehicle, plus there are two cupholders, large door bins, as well as dual gloveboxes on the passenger side. You’ll definitely find a place for all of your stuff.

The second row of the F-150 is incredibly spacious, even for adults, and regardless of which wheelbase option you choose, it stays the same. This is because the extra wheelbase length is specifically for the tub area.

At 182cm tall, I have oodles of legroom behind my own driving position, though headroom is a little tight in the F-150 Lariat and Platinum due to the panoramic glass sunroof.

You’ll easily fit three people across the rear bench seat, plus the floor is completely flat.

In terms of amenities, there are air vents on the back of the centre console, heated outboard seats (Lariat and Platinum only), a 12V socket, USB outlets, as well as cupholders galore on the centre console, door pockets and fold-down centre armrest.

At the back, the F-150 XLT retains a manual tailgate with a fold-out step ladder and while the Lariat and Platinum still have a power tailgate, they also pick up a new party trick.

There’s a new central section that’s side-hinging, allowing you to more easily access the tub from ground level. It’s a similar set-up to what GWM offers on the Cannon Alpha.

In the SWB, the tub measures 1700mm long, 1650mm wide (1285mm between the arches) and 543mm tall. The LWB gains 300mm of length, bringing the total tub length to 2000mm.

Payload varies depending on the wheelbase length and trim level. It has received a slight bump compared to the pre-update model, however it’s still only between 704kg and 878kg. The smaller Ranger, for example, overlooking the beefy Super Duty, has higher payload figures.

Where the regular Ranger can’t match the F-150 though is with its 4500kg braked towing capacity. This is something that has been addressed with the Ranger Super Duty.

The 2026 Ford F-150 is now offered in three trim levels in Australia – XLT, Lariat and new flagship Platinum trim.

Pricing starts at $114,950 before on-roads for the XLT which is up to $8000 more than it was previously. This then jumps up to $143,950 before on-road costs for the now mid-spec Lariat.

The flagship F-150 Platinum is priced from a dizzying $163,950 before on-road costs. This is more than the top-spec Ram 1500 Limited HHO, but less than the Toyota Tundra Platinum.

With this update, the XLT now receives a considerably higher level of standard specification. New inclusions are LED headlights and tail-lights, a 12.0-inch digital instrument cluster and a 12.0-inch touchscreen multimedia system.

This is above and beyond other highlights like 20-inch alloy wheels, a spray-in bedliner, seven-speaker sound system, fold-out centre console, column-mounted gear selector, power-adjustable foot pedals, fabric upholstery, 12-way power-adjustable driver’s seat and 10-way power-adjustable front-passenger seat.

The Lariat gets a wide range of chrome highlights, plus a panoramic glass sunroof, foldable gear selector, 14-speaker Bang & Olufsen sound system, as well as a swing door tailgate to compliment the powered regular tailgate.

The Platinum can be distinguished from the rest of the line-up with its blacked-out accents and different fascia. It also gets adaptive dampers, powered side steps, a folding hard tonneau cover, as well as a massage function for the front seats.

The XSR has the Cannon’s 2.0-litre four-cylinder turbo-diesel engine that produces 120kW at 3600rpm and 400Nm from 1500rpm to 2500rpm. 

It has an eight-speed automatic transmission. 

As mentioned, the XSR has part-time 4WD – with 2WD high-range, 4WD high-range and 4WD low-range – rather than the full-time 4WD set-up that’s in standard Cannons.

Although there are a wide range of other engine options available in the US, including hybrid and V8s, the sole engine available in Australia continues to be a 3.5-litre twin-turbo V6 petrol. It produces 298kW and 678Nm which is competitive among its rivals.

This is mated to a 10-speed automatic transmission as standard with drive sent through a four-wheel-drive system The XLT gets a part-time system with a shift-on-the-fly function, whereas the Lariat and Platinum get a full-time system which allows for ‘4A’ functionality on sealed surfaces.

The Cannon XSR has a listed fuel consumption of 9.4L/100km on a combined cycle.

Actual fuel consumption on this test, from pump to pump, was 11.2L/100km but, as is the nature of my testing, I did a lot of low-range four-wheel driving.

The Cannon XSR has an 78-litre tank so, going by that fuel figure above, you could reasonably expect a driving range of about 696km from a full tank.

Note: Drop 30km to 50km from any vehicle’s total calculated fuel-range figure for a better idea of that vehicle’s safe touring range – so, following that advice, the above driving range figure (696km) would become 666km after a 30km safe-distance buffer has been subtracted.

Also, remember that numerous other factors affect your fuel consumption and so impact your driving range, including how much extra weight you have onboard (passengers, camping gear, etc), whether your vehicle is fitted with any aftermarket equipment (bullbar, spare-wheel carrier, etc), whether you are towing (a camper-trailer, caravan, or boat, etc), your vehicle's tyre pressures, and the conditions.

Ford claims the F-150 consumes an average of 13.4L/100km, according to ADR 81/02 testing. During our testing on regional and rural roads at the launch we recorded between 11-12.5/100km, which is surprisingly good for a ute this big.

There’s a mammoth 136L fuel tank as standard. Using the claimed fuel consumption this means the F-150 can theoretically travel more than 1000km on a tank.

A minimum of 91 RON regular unleaded petrol is required.

If you’re not expecting a dynamic, sporty driving experience from the Cannon XSR, then you won’t be disappointed.

I’m enjoying the fact that off-road vehicles from China and India are improving all the time but there are significant trade-offs when opting for a much cheaper version of the ute you actually want.

The XSR is not an insubstantial ute, but that doesn’t excuse its less-than-ideal steering (which feels too loose) or its stiff ride on upgraded suspension which, even though it increases wheel travel (for 4WDing – more about that later), seemingly hasn’t been tuned to suit the XSR’s bigger tyres, wider wheel track and greater bulk than its lower-spec stablemates.

Also, this ute has an unwieldy turning circle of 13.7m, which makes it an interesting vehicle to manoeuvre along busy urban streets or through a bustling car park.

This is a well priced ute if compared to similarly equipped, much more expensive utes, but that doesn’t excuse its touchy throttle and thrashy transmission.

However, its engine, which can feel underdone when challenged, has a relaxed feel about it when open-road cruising and if you aren’t putting too much pressure on it you likely won’t think it’s much of a let-down.

Overall, the XSR does okay on sealed surfaces, without ever getting anywhere near great – it’s simply not as refined or compliant as it could – or should – be.

On the dirt track leading to our 4WD test track, the XSR was very skippy over corrugations and tended to thump through potholes.

This ute does go well off-road though when it comes time for low-range 4WDing but, equipped with front and rear diff locks, that’s to be expected.

Off-road traction control and other systems including hill descent control, are adequate without being as seamlessly smooth as the equivalent systems in more expensive vehicles.

It also has 'Crawl Mode' (allows for no-pedal, low-speed driving) and 'Turn Assist' (which brakes the XSR’s inside rear wheel to reduce the ute’s turning circle on traction-compromised surfaces).

The over-sensitive throttle is far from ideal during low-speed low-range 4WDing when you need absolute control for safe driving, but I did become used to it – or at least I put up with it.

As mentioned earlier, the upgraded suspension has boosted wheel travel, which means you’re more than likely able in the XSR to stretch a tyre to the dirt for better traction and controlled forward progress.

The XSR’s Cooper Discoverer AT3 all-terrain tyres help, especially when the dirt becomes sticky mud that would gum up a lesser tyre, and we had no strife getting up and over one of our more severe set-piece hill climbs on that rubber.

All in all, the XSR is a capable twin-locked 4WD without ever being exceptional – and that’s fine.

The Cannon XSR has towing capacities of 750kg (unbraked) and 3000kg (braked).

Although the F-150 retains the same 3.5-litre twin-turbo V6 engine as the pre-update model, this is no bad thing as it’s a sweet and perky unit with plenty of rolling acceleration.

It gets this large, lumbering pick-up moving with no problems and makes you wonder why you wanted a V8 engine in the first place.

In the Lariat and Platinum some fake engine noise is pumped into the cabin through the speakers. I don’t hate it as it adds an almost V8-like gargle to the note.

Like before there’s a 10-speed automatic transmission which has a lot of ratios to choose from and sometimes can take a beat to kick down if you punch the accelerator harder.

It also feels like the transmission is constantly changing gears when you’re accelerating and as a result it almost sounds like a vehicle equipped with a continuously variable transmission (CVT).

In saying this though, the transmission is just keeping the engine within its torque band so acceleration is punchier.

With this update Ford was required to change the steering rack fitted to the locally converted F-150. Previously it was a Ranger unit and while Ford hasn’t detailed what the new steering rack is, it said it’s an amalgamation of existing Ford parts.

It’s hard to say definitively how different the steering feels from the pre-update model without driving them back to back, however, it does feel just a touch heavier than before. This isn’t bad as the F-150 is a big unit and it makes steering feel more substantial.

While you may be lulled at times into thinking this is just an overgrown Ranger on the open road, if you start driving with more intent and on twisty roads, this is far from a dynamic car. It also fills the lane quite generously, leaving minimal space between the painted lines.

The suspension, especially at the front end, is rather American and feels floaty, taking multiple movements to settle over bumps or undulations.

Thankfully this is where the flagship F-150 Platinum’s adaptive dampers come to save the day. In the Tow/Haul and Sport drive modes, the dampers are stiffened to create a more compliant ride and in reality they do iron out road imperfections better.

I particularly like how the ride in the Sport drive mode feels from behind the wheel, however there’s no way to split out the Sport suspension from the Sport engine calibration. This means you’re always driving around with the revs flared.

I wish there was a custom drive mode where you could pick and choose the engine, transmission and suspension calibrations. This would be a game changer for F-150 Platinum buyers.

In terms of towing, it’s the F-150’s bread and butter. With a 4500kg braked towing capacity, you can tow virtually anything without the pick-up breaking a sweat.

The Tow/Haul drive mode makes it feel even easier, plus having the Pro Trailer back-up assist takes the hard work out of reversing with a trailer.

Around town and even out on the highway, the F-150 is an incredibly quiet and serene car to drive, despite its heft. The transmission usually opts for the highest gear possible and you can barely hear it whirring away under the bonnet.

Surprisingly there’s barely any wind or tyre noise present in the cabin. Ford seems to have done an excellent job at insulating the F-150.

The only note I’ll make is the lack of noise makes you pick up on minor interior creaks and rattles more obviously. This isn’t ideal in a brand-new car.

The Ford F-150 received a 'Platinum' collision avoidance score from ANCAP in 2025. This only applies to Lariat and Platinum trims and not the base XLT.

Standard safety highlights include six airbags, autonomous emergency braking (AEB), blind-spot monitoring, rear cross-traffic alert, rear parking sensors and a surround-view camera.

The latter is a new feature to the XLT, however it’s disappointing it still misses out on features like adaptive cruise control, lane-keep assist, traffic sign recognition and front parking sensors. You need to step up to the Lariat or above to get these.

It’s not ideal when the F-150 XLT already costs around $115,000 before on-road costs and the full safety suite isn’t on offer.

The XSR is covered by a seven year/unlimited km warranty.

The first service is scheduled at the six-month/5000km mark (and costs $260), then every 12 months or 10,000km, with each service costing $360 a pop.

The F-150 is covered by a five-year, unlimited-kilometre warranty which is fairly average now for mainstream brands, however in the world of American pick-ups this is still generous.

There’s also 12 months of complimentary roadside assistance which gets extended every time you service the car when required.

Logbook servicing is required every 12 months or 15,000km, whichever comes first. 

You can purchase a five-year pre-paid service package for $1968, which averages out to just under $400 per service.

This is considerably better than its rivals which typically don’t offer any form of capped-price servicing.

Ford has an expansive dealer network across urban, regional and rural Australia. It currently has around 180 sites.