GWM ORA vs Geely Starray Em-I

What's the difference?

The GWM Ora is a solid electric car for the city with an extremely competitive price, balanced with some flaws that might frustrate some - Android phone owners especially. But the GT variant doesn’t offer enough to justify how much more expensive it is than the variants below.

It has a slightly lower range, no more performance (not that it needs more power), a features list almost identical to the Ultra and arguably loses its appealing cutesy looks. 

While the rest of the Ora line-up has its strengths and a cute but daring design, the GT effectively offers only its bark-over-bite styling changes.

If the Ora is on your shopping list, it’s certainly worth checking out the $43,990 Ultra, or even the $40,990 Extended Range if its list of features suits you. But if you for some reason enjoy the GT’s styling, that extra spend might be worth it.

While it has a few quirks and flaws, there is a lot to like about the Starray. For starters, the value it offers at its price point is excellent and will really put pressure on its competition. The design may lack flair, but it does have a roomy cabin with a good multimedia system, so it’s family friendly and easy to live with.

Yes, it could do with some refinement of its on-road manners and driver assistance features, but for the value it offers and the frugal powertrain, it will no doubt find plenty of buyers who enjoy its substance and not just its memorable name.

Note: CarsGuide attended this event as a guest of the manufacturer, with meals and accomodation provided.

Yep, as a step-up from the Ora Ultra, the GT’s main selling point is its styling. For a car with a 400km driving range, it’s so non-threatening it looks like it would get beaten up and have its lunch money stolen by dual-cabs if it left the city - but cute works, just ask Mini or Fiat.

Its headlights have a splash of Porsche 911 in them. There are some angles that even look a little like someone had an Abarth explained to them then tried to draw it. More than one friend has told me it reminds them of a VW Beetle.

None of that bothers me in particular, but the GT-specific additions to the Ora make it feel like a deeply unserious car.

The fake carbon trim is tacky on a car that has no performance improvement over its base variant sibling, the red strip under the number plate looks like a tongue poking out under an overbite, the wheels look like Tony Stark designed them, and the rear ‘wing’ and diffuser just don’t feel at home.

One thing that didn’t bother me as much as I thought it would was the lack of ‘traditional’ tail-lights, instead a light bar under the rear window takes that role.

The rest of the Ora range is cute, fun, and looks at home in the city where the Ora is at its best. The GT’s features are mostly the same as the Ultra, so the extra $3000 for the GT exterior doesn’t really feel like value.

Inside, however, the design is less in-yer-face. A tidy set-up features a Mini-style row of switches (for some of the climate control) under a bar that spans the dash with the vents integrated.

The steering wheel is big, arguably too big, behind it is the 10.25-inch driver display attached to the central multimedia display. Everything’s very tidy and minimalistic inside, even the gear selector is a round dial.

It looks like a reasonably fashionable interior, but when it comes to the functionality, it starts to fall apart.

Geely is very proud of the Starray, of course, and the company gave a very detailed presentation on the thought behind the design - involving aerodynamics, Chinese ceramics and a video that appeared to show a Geely spaceship releasing the Starray into a barren landscape.

But to be perfectly honest, I wouldn’t know how to describe it to you. The Starrary is a very generic looking car to my eyes, at least. Of course it’s subjective, and there is a clear visual connection between the Starray and the EX5, which is nice. But it just doesn’t have any real visual impact that makes it stand out.

It’s the automotive equivalent of a blank expression. Maybe it’s because the brand is so new, but if you removed the badges, there’s nothing about the Starray that screams ‘I’m a Geely’, and it could be a car from any number of brands.

By comparison, there is a distinctive visual style to Geely’s rivals, namely BYD, both externally and internally, to give it character. Obviously the same is very much true for bigger brands like Hyundai, Kia and even Toyota.

Perhaps with more time Geely will make more of a design impact on our market, but for now it’s hard to say it really has any standout design elements.

I can see the appeal of the Ora, but there are some glaring issues that I suspect many will find frustrating over time during ownership.

I’ll start with the big one - Android Auto. Or the lack thereof. Apple CarPlay is available however, even wirelessly.

Being a car journalist in 2024 involves a lot of playing around with in-car tech, and it’s been an awfully long time since I wasn’t able to mirror my phone to a car’s central screen where those with an Apple iPhone could. About 70 per cent of the world uses a phone running Android, by the way. Mostly Samsungs, like mine, but pretty much anything else that isn’t an iPhone too.

It wouldn’t be as major an issue if there was a navigation function in the car’s native multimedia system, but there isn’t. Having only a Bluetooth connection and no map felt a little like taking a step back in time, with an old iPad tacked onto the dash. No Fruit Ninja though.

Smaller things come down to basic ergonomics. The touchscreen itself and the system on it are simple and easy enough to use, if a little unresponsive. The driver display is fairly simple and doesn’t fall too far into the trap of sub-menus on sub-menus.

Physically, the cabin is almost there - the seat and steering wheel adjustment, however, made it a little tricky for me to find a comfortable driving position. 

I’m pretty much dead-on the average height of an Australian man, and the lack of tilt for the base of the seat meant no under-thigh support if I was to be the right distance to have a proper hold on the steering wheel - not telescopically adjustable, by the way.

Another interesting ergonomic fail is the placement of the drive mode select button (one of the GT’s few unique features) being to the right side of the steering column, near where you’d expect rarely-used controls like the headlight height adjust to be - or in this case a couple of centimetres from the button that kills the power to the battery if pressed while not in motion.

This caused severe embarrassment at a set of lights while searching for the drive mode switch, with no obvious way to start the car again, short of opening and closing the driver door.

Oh, and switching through the drive modes elicits a unique videogame-style chime or jingle for each mode. Gimmicky at first, potentially rather irritating after some time.

A positive of the interior layout, however, is the space in the rear seats is fairly generous for a small car - at almost six-feet tall behind my own seating position, I wasn’t lacking space to move and the seat itself is comfortable enough for a decent trip.

Behind that, a relatively limited 228-litre boot is probably less useful for a decent trip, though its 858L of space with the rear seats folded down is more handy in a pinch.

The one area the designers do deserve a lot of credit for is the roomy cabin. Too often modern electric or hybrid SUVs compromise interior space in the name of aerodynamics, but the Starray has generous interior space.

The front seats are comfortable and roomy, but more impressive are the rear seats. They not only offer good kneeroom and head clearance, but the seats themselves are comfortable and supportive. 

As for cargo space, the boot has 428 litre of space, which is on par with BYD Sealion 6, but smaller than the 507 litres offered by the MG HS. Space can expand to 2065 litres with the second row dropped to load larger items.

Despite the modest boot capacity, the Starray doesn’t come with a full-size spare wheel, or even a spacesaver, and instead you have to make do with a tyre repair kit.

In terms of the multimedia system, there’s a huge 15.4-inch display that takes up a lot of space, and does look like someone just glued a big iPad to the dashboard. Then there’s the increasingly common 10.2-inch rectangular digital instrument display ahead of the steering wheel.

While this setup is highly functional, it does add to the generic design mentioned earlier. It also lacks any meaningful physical buttons, with the key audio and air-con functions all housed in the giant centre screen.

Standard on both Starray grades is Geely’s Connected Services, which includes a voice assistant, 4G connectivity, live traffic updates for the in-built sat-nav, over-the-air updates, as well as online streaming, remote vehicle functions and access to Geely’s own app store.

The over-the-air updates are important, because it will allow the company to change the car over time. For example, at launch it includes wireless Apple CarPlay, but Android Auto won’t be wireless until an over-the-air update early in 2026.

The Inspire features a premium sound system from Geely’s own Flyme brand, and it’s impressive. The 16-speaker, 1000W system is powerful and offers good clarity, so it’s worth the extra spend on the higher grade on its own.

As a mid-size SUV the Starray EM-i (which stands for E-Motive Intelligence) finds itself up against a wide variety of mid-size SUVs, including the popular Toyota RAV4, Kia Sportage and Hyundai Tucson hybrids, as well as the BYD Sealion 6, Chery Tiggo 7 and MG HS super hybrids.

To make sure the Starray stands out for more than just its name, Geely is hitting the market with a very sharp value proportion.

The Starray starts from just $37,490 (plus on-road costs), undercutting the BYD and MG, but not the Chery, which offers a drive-away price of $39,990. However, that’s for Geely's entry-level Complete variant, with the higher-grade Inspire starting at $39,990 plus on-road costs, to arguably make an even better value argument.

Standard equipment for the Complete includes 18-inch alloy wheels, LED headlights and tail-lights, keyless entry and ignition, power adjustable front seats with heating and an infotainment system run through a 15.4-inch display.

While the Inspire adds 19-inch alloys, a panoramic sunroof, power tailgate, ambient interior lighting and a 16-speaker, 1000-watt premium sound system to really ram home Geely’s value push.

All four variants of the Ora have the same outputs from its front-mounted electric motor - 126kW and 250Nm. Yes, even the GT.

What the GT does have over at least the base model is a larger battery shared with the Long Range and Ultra variants, but despite having the same weights and outputs, the GT is, on paper, claimed to be a tenth of a second slower to 100km/h than the rest of the range: 8.5 seconds versus 8.4sec for the cheaper models.

There is no mechanical difference between the Starray Complete and Inspire. Geely has developed a new naturally aspirated 1.5-litre four-cylinder petrol engine that pairs with an electric motor for a combined output of 193kW.

Power is sent to the front wheels only, with no all-wheel drive option. 

There are three driving modes - Pure, Hybrid and Power - with the former able to lock the car into EV-only driving, while the latter is able to combine the electric and petrol engine for maximum performance.

Even so, Geely’s 0-100km/h claim is only a modest 8.0 seconds and has a limited top speed of 170km/h, which is fine for Australian conditions.

That aforementioned larger battery is a 63kWh lithium-iron phosphate (LFP) battery, over the 48kWh unit in the Standard Range base variant.

According to GWM’s brochure, the GT’s electric driving range under WLTP is 400km, 20km less than the Long Range and Ultra (and like the acceleration time, for no obvious reason).

With a 400km claimed range and 63kWh battery, the Ora GT should return a power consumption figure of around 15.75kWh/100km, though on test we saw 16.4kWh.

GWM claims charging with 11kWh AC power will take 6.5 hours to jump from 10 to 80 per cent charge, while 80kW DC charging takes 50 minutes to do the same.

The electric motor is powered by an 18.4kWh lithium-iron phosphate battery, which provides a claimed EV-only range of 83km, which is good for a PHEV but no longer class-leading, with some now pushing into triple digits.

Thanks to the hybrid assistance, fuel consumption is rated at just 2.4L/100km, on the combined cycle. It’s worth noting that both of those figures are to the WLTP test cycle, not the more generous Chinese testing protocol.

With a 51-litre fuel tank and the 83km EV mileage, Geely claims a total combined driving range of 943km. However, as always, we must point out that it is not really possible to achieve that 2.4L claim once the battery is depleted.

One handy feature of these plug-in hybrids with the bigger batteries is the vehicle-to-load or V2L functionality, which allows you to draw power from the battery to power small electrical devices, such as laptops or camping equipment.

As is the case with the GT’s outputs and features, there’s nothing to suggest the GT would be fundamentally better to drive than any other variant. Unless all those kids at school were right about red bits making cars go faster.

The Ora’s front-drive layout paired with relatively immediate electric torque delivery, however, means you probably wouldn’t want it to be much more powerful with this particular mechanical setup.

The Ora, as a city car, does its job reasonably well in standard drive modes, though its sport mode is possibly a little too eager for day-to-day affairs - and the way it quite conservatively understeers on corners suggests there’s not much ‘sport’ driving to be done in this cute EV.

The steering itself feels fairly numb (again, fine day-to-day) and becomes heavier or lighter in different drive modes, but with no real advantage - the wheel itself is also a little on the large side.

Its suspension tune is comfortable enough for the low-speed streets on which this car is likely to find itself most often, where most city cars aren’t exactly riding on clouds, though can more obviously start to feel a little underdone on rougher roads at high speed.

It’s not a light car, after all, a hatchback that weighs 1580kg and has a short wheelbase isn’t going to be a dynamic masterpiece, though it does at least feel stable enough through corners thanks to its low centre of gravity.

It’s not going to encourage any heroic driving, but it’s also more likely to deter rather than outright punish any silly behaviour behind the wheel.

The good news is Geely gave the Starray a different ride and handling tune to what it offers in the Chinese market. The bad news is it’s the European tune.

Australian and European roads couldn’t be more different, with ours offering more potholes, bumps, dips, cracks and other imperfections that require more compliance than what’s needed for Europe’s typically smoother, less wrinkled roadways.

It means the Starray feels too firm for our back roads, but equally lacks body control at times too, so it’s not the most enjoyable SUV to drive on a winding country road. Around town the ride can get busy at times, but overall it feels better at lower speeds.

Just as importantly, the powertrain does a nice job in both conditions. It offers reasonable performance for this type of SUV, feeling slightly off the mark and effortlessly swapping between the electric motor and petrol engine.

We drove in EV mode initially and noticed the battery drained significantly in a short period, raising doubts about its ability to go 83km. However, as we switched to hybrid mode, we’ll have to reserve judgement and give Geely the benefit of the doubt when it comes to EV range.

Long story short, if Geely is serious about winning over Australian buyers, investing in local ride and handling tuning would help elevate the Starrary from just another imported SUV to something more memorable.

Geely has tried to tick all the important boxes on the safety front. In terms of passive protection the Starray has seven airbags, crucially including a centre airbag between the front occupants, which is considered necessary to achieve a five-star ANCAP score in an SUV this size.

The Starray EM-i does not currently have an ANCAP rating, however the EX5, with which it shares a platform, carries a maximum five-star rating.

As for the increasingly important active safety, there’s a comprehensive list, including autonomous emergency braking (AEB), adaptive cruise control, rear cross-traffic alert, lane keeping assist and a host of other systems reduced to a series of complicated acronyms.

However, like so many new models, while it ticks the boxes, the real-world application of these technologies is still a work-in-progress.

In particular the 'Intelligent Cruise Control' is poorly calibrated and brakes heavily for any sort of bend in the road, which is awkward and bordering on dangerous. On the freeway the Starray repeatedly slowed dramatically on gentle curves, at times wiping off more than 20km/h, leaving us feeling exposed to a potential collision from behind.

The driver attention system is another that needs more work. It’s bordering on hyperactive, sometimes activating when all you do is glance across to the central screen for a second or two. That’s not only irritating but leads you to turn off the system, thereby rendering it redundant.

In its defence, Geely is hardly alone in this department safety authorities - for now - continue to ignore real-world usage, but it’s still something the brand must address.

GWM offers a seven-year/unlimited kilometre warranty, as well as an eight-year/unlimited kilometre battery warranty. The former is quite decent for the industry, the latter relatively par when it comes to battery warranties.

Five years or 150,000km of roadside assistance is also included.

The Ora’s first five services, each coming in at 12 month/15,000km intervals, are capped price, all at $99.

As Geely and many other new brands are learning, it’s easy to launch a new model into Australia, but it’s a whole different story to deal with the aftersales care - servicing, warranty, etc.

“We want to ensure every day with Geely is a good day,” said Li Lei, CEO of Geely Australia.

To that end, Geely has partnered with some of Australia’s biggest dealer groups to quickly expand to 47 dealers in less than 12 months. At the same time it has built two Parts Distribution Centres in Australia and has 135 service venues, to ensure if anything does go wrong with an owner’s car it can be fixed and returned as soon as possible.

Geely is offering a seven-year/unlimited kilometre warranty for the Starray EM-i, along with an eight-year warranty of the battery pack. 

Servicing is annually or every 15,000km, whichever comes first, and with Geely’s Hybrid Assured Service Pricing you will pay $1932 over the first five years.

If you take up that offer and service with Geely, the company will also include seven years of roadside assistance too.