Genesis GV70 vs BMW IX

What's the difference?

The updated Genesis GV70 Electrified Signature Performance is packed with features, effortless on the road, and backed by fantastic ownership value. This isn’t just polished luxury, it’s smart luxury, making it a vehicle worth serious consideration. The only caveat? I’d opt for a different interior colour to white if you have kids or pets.

If anyone was worried that it would be too late to get a decent bit of value out of an entry-level iX, there's reassuring news.

With more power, range and features added to the model and the cost remaining close to its former sticker price, the iX has held up well despite now existing in a more competitive environment.

Although slightly smaller than some rivals at 4715mm long and 1630mm tall, the GV70 comfortably fills out its medium SUV stature with a pronounced nose, wide stance, and pillowed, swoopy rear end. The update adds an exclusive reverse G-Matrix pattern in the grille, new 20-inch alloys, and a rear aerodynamic spoiler for a more distinctive presence.

Inside, there are three interior colours to choose from. Our test model’s white leather looks stunning but isn’t the most practical choice for families, pets, or anyone frequently navigating unpaved roads. A rainy day could make you anxious! The quilted leather upholstery shines visually, complemented by the new ‘Milky Way’ ambient lighting panels in the doors.

The electrified platform gives the cabin a flat floor, which improves legroom for middle-seat passengers, though it does mean there’s no space for a spare tyre in the boot.

Other notable updates include intelligent Matrix LED headlights, smart key sensors on all door handles, and new paint options. I particularly like the hidden charging port cover integrated into the grille; a subtle, clever touch. Overall, the GV70 is a handsome SUV.

The iX was a bit divisive upon its original launch, because it was one of the early adopters of BMW’s current ‘big grille’ era.

The good news for the iX is that many have adjusted their expectations on that front and it now feels pretty well at home in the brand’s line-up.

The addition of the 'Iconic Glow' grille surround might be a step too far for some, but overall the iX has aged well and its exterior design hasn’t changed much because of that.

The adaptive LED headlights have new DRL elements, and the M Sport pack is now standard, but if you were only casually familiar with the iX you’d have to be looking closely to spot the update.

The new colour palette for the iX also includes the pictured 'Arctic Race Blue metallic', though I’m personally a fan of the iX in all black, giving it a more monolithic look.

Inside, it’s a similar story - what was once perhaps ahead of its time is now the expectation in an electric SUV. Minimalism in terms of physical controls, but plenty of space.

Helping the feeling of spaciousness is the now-standard panoramic sunroof, though a lack of physical shade is one of the iX’s few interior let-downs. Instead, it can electrochromatically ‘shade’, which still lets in plenty of light.

At night, ambient lighting joins the glow of the iX’s rather large 14.9-inch multimedia touchscreen and 12.3-inch driver display.

The GV70 Electrified Signature Performance feels spacious and comfortable front to back. Up front, the seats are thickly padded and packed with features, making it easy to find a good driving position. The electrically adjustable steering wheel adds to the ease, and the 172mm ground clearance with wide door openings makes getting in and out effortless.

Storage up front is a bit limited. The middle console and glove box handle most of the load, while door drink holders are slim. I do like the dedicated phone tray and sunglasses holder, which add some practicality to everyday use.

The 27-inch multimedia and instrument cluster display is sharp, high-tech and intuitive, while the responsive touchscreen and wireless Apple CarPlay/Android Auto make connectivity easy. The system includes built-in sat-nav, and you can customise it to fill the full screen while keeping a small speedo widget visible.

Charging is well-covered with two USB-C ports per row, a wireless charging pad, a 12-volt socket and a 250-volt domestic plug in the boot. Small practical touches like extendable sunvisors, manual rear sunblinds, smart key sensors on each door and the ability to move the front passenger seat or operate the boot from the driver’s seat add extra convenience.

In the rear, legroom is good and while I’m comfortable behind my driving position at 168cm, taller passengers may need to shuffle seats to optimise comfort. Seat cushioning is excellent, and the outboard seat heaters are a welcome touch. The bench is wide enough for three adults for short trips, and families will appreciate the two ISOFIX child seat mounts and three top-tether anchor points. Amenities include climate control, rear air vents, sunblinds and charging ports, although storage is limited to a couple of cupholders and map pockets. The pull-down armrest sits a little low for me, but my kid has no concerns.

Boot space measures 503L with all seats in place, the smallest compared with nearest rivals. That said, it easily accommodates my family of three’s groceries and school gear. There’s a small underfloor pocket for the tyre repair kit and home cables, plus a 22L frunk for extra storage. The powered boot lid is a practical convenience I always appreciate.

The space on offer in both rows of the iX is a huge plus, and it might even be enough to make you look past some of the small downsides to the electric Bimmer’s interior.

The iX’s clever two-level central console has the phone charger pad and drinks holders down out of the way and means you can put distractions (phone) and your tall bottles out of the way. There's a slot above for your phone to sit upright with a gap under for charging, too.

The storage bin under the armrest also has plenty of space as well as a little shelf for smaller items you don't want to go hunting for, but the iX’s control panel and dial are still reflective and, at certain times of the day, this means distracting light getting in your eyes. 

Speaking of distracting, I have found BMW’s multimedia software to be less intuitive and more complicated with each major update, and ‘OS 8.5’ is no different. At this point, using the brand’s touchscreen feels like operating an iPad on the move, with dozens of menu tiles to sort through.

But back to the physical space that is the iX’s interior - the big EV makes a lot of sense as a family car, especially if your kids are old enough to appreciate (and keep clean) the fit and finish.

Not only does the drive have a nicely adjustable and comfortable sports seat thanks to the M Sport pack, there's also heating and a massage function.

The front passenger gets the same, and the second row is borderline palatial. There's heaps of kneeroom, headroom, and even space under the front seats at their lowest setting to slot your feet.

The four-zone climate controls mean arguments are avoided, there is of course a central armrest, though even with it folded up and a person in the centre there's enough room in the back to be comfortable. 

Behind that, the iX’s 500 litres of boot space could probably be expanded but at the expense of rear legroom, so it's acceptable. There is space under the floor for cables, but no space saver spare, just a repair kit.

There's a switch that allows you to fold the seats down from the tailgate, but you can also manually fold the middle seat for a 40/20/40 split rather than the more expected 60/40.

The sole entry-grade iX is the xDrive45 M Sport, which brings with it more than the original base xDrive40, but also a price a few thousand dollars higher.

It starts from $142,900 but can quickly become much more expensive when you start ticking options boxes. But in this market segment, it's not that unusual, especially considering recent arrivals like the Polestar 3. 

Given it’s only a little more expensive than before, the extra kit and higher grade that now forms the iX entry-point is impressive.

The 'M Sport' pack is now standard as the name suggests, plus there’s M trim inside like the steering wheel, the M seats and silver design highlights.

The LED lights are now adaptive and the glowing grille surround has also been added.

There’s also now a panoramic glass roof as standard, rather than an option, plus the steering wheel is heated and there’s now a tyre pressure monitor.

Aside from that, there’s plenty that carries over, like the wireless phone charging, wireless Android Auto and Apple CarPlay, 18-speaker surround sound by Harman Kardon, four-zone climate control and heated front seats.

There’s also an 'Executive Pack' which adds some comfort features like soft-close doors, privacy glass and front seat ventilation with rear seat heating. That one’s $6500.

Then there’s active steering, which brings the rear wheels into play for more manoeuvrability and stability for $3000.

Adaptive air suspension is $4000, while the most expensive option is a 30-speaker Bowers & Wilkins ‘Diamond’ surround sound system for $9500.

The GV70 Electrified Signature Performance is a fully electric SUV with dual motors, one on each axle, producing a combined 320kW of power and 605Nm of torque. Activate Boost Mode, and those numbers climb to 360kW and 700Nm, giving the GV70 a serious edge when you need it.

Despite its name, this grade isn't pitched as a performance EV but it's definitely no slouch with a 0 -100km/h sprint time of just 4.4 seconds with Boost Mode, or 5.0 seconds in standard mode. That’s quick enough to hold its own against rivals in the luxury electric mid-size SUV segment, while still delivering smooth, linear acceleration that’s effortless in everyday driving.

The iX has, as the xDrive part of its name would suggest, a dual-motor electric set-up with all-wheel drive. 

Power and torque now total 300kW and 700Nm for the system in the xDrive45 M Sport, up from the 240kW and 630Nm on offer in the outgoing xDrive40.

BMW says the iX is now good to hit 100km/h from a standstill in 5.1 seconds, with its claimed top speed a nice, rounded 200km/h.

The GV70 Signature Performance runs on a new 84kWh lithium-ion battery, giving a WLTP driving range of up to 462km which is a solid figure for both city commuters and regional drivers, provided you charge regularly. Genesis includes a couple of charging cables, and the SUV also offers V2L (Vehicle-to-Load) capability, ideal for powering larger devices while stopped.

Charging options are strong. The Type 2 CCS port accepts up to 11kW on AC chargers and up to 350kW on DC fast chargers, allowing a 10 - 80 per cent charge in as little as 19 minutes on a 350kW unit or seven hours and 35 minutes on an 11kW AC charger. Realistically, most DC chargers on the road operate closer to 170kW or below, which still delivers a very usable recharge.

The GV70 also features four levels of regenerative braking, including a one-pedal mode. Staying mostly in this mode over the week, I achieved an energy consumption of 21.0kWh/100km, which is very close to the claimed 20.0kWh/100km and again, is a solid result for a car of this size and outputs.

The iX’s 94.8kWh battery allows a range up to 522km, but relatively low efficiency because of the size and weight.

Its 20kWh/100km is on the higher side of power use for cars around this size and this is part of the reason its huge battery capacity results in a fairly average driving range.

Maximum power input for DC fast charging is, however, up from 150kW to 175kW with the update, which is good news for those long drives.

My kid called the GV70 the 'Marshmallow Limo' this week, and it’s an apt description for the ride comfort. The SUV probably delivers the one of the most comfortable rides I’ve experienced, thanks to soft suspension and new hydro bushings in the rear, which smooth out most vibrations. The trade-off is that it feels dampened when cornering and you glide over the road rather than feel it, which I find a little soft, but my husband loves.

The dual motors provide strong, prompt acceleration, and Boost Mode adds an extra kick when you need it. The cluster pulses red while active, which is a fun touch.

Visibility is excellent. The wide windows give a clear view around the car, and none of the pillars obstruct from my driving position. The digital rear-view mirror is particularly handy when carrying passengers or cargo.

Regenerative braking is easy to control via the steering wheel paddles. Mode 3 and the one-pedal function deliver strong regen without being harsh, but you need to adapt your braking technique, otherwise passengers might feel a little queasy.

Despite looking larger than it is, the GV70 is simple to park, thanks to an 11.5m turning circle and a 360-degree camera system, though the multiple view modes can feel overwhelming at first. I also love the remote parking via keyfob, which comes in handy in tight carparks or garages.

The BMW iX was a relatively early entry into the catalogue of electric cars I’ve driven and because of that it had a couple of (in hindsight) unfair criticisms levelled at it.

For a start, it felt heavier than expected and its ride quality didn’t feel up to BMW’s standards - both things that plenty of electric SUVs have struggled with since.

But its drivetrain, design, and interior all impressed, aside from perhaps some of the aforementioned interior reflections.

Now years on, and the iX has aged well.

Some of the mechanicals and suspension also copped a tweak along with the entry iX now being a more powerful ‘45’. The result is a big electric SUV that holds up better than I remember.

‘Smooth’ is the key word that comes to mind in regards to a lot of the iX’s characteristics. While it’s still not perfect and feels heavy, the iX rides well in comparison to many SUVs on the market, including some of its close rivals.

Perhaps key to this is the fact its standard 21-inch wheels leave plenty of tyre to help the suspension soak up sharp edges on bumps, while we’re sure BMW’s handling engineers have learned more about getting the best out of a big, heavy electric vehicle in the last couple of years.

Road noise is well-muted as a result, and the shape of the iX doesn’t seem to lend itself to excessive wind noise. Even when you’re getting rather quick.

Despite being a 2525kg beast, its 5.1-second sprint to 100km/h is in the muscle car realm - the last of Holden’s V8 Commodores would do about that, for reference.

Its acceleration is also nicely progressive, rather than giving you an almighty but unnecessary jolt of torque right as you put your foot down. But once there’s traction and you’re rolling, the xDrive45 is impressive.

Meanwhile, its cornering and braking still reveal the heft behind the iX, it’s not something you can chuck around like a go-kart, but that’s also not really its area.

Anyone familiar with BMW’s steering characteristics will find the slightly higher force required for its weight (and thickness of the steering wheel rim) standard, though it’s still unnecessarily on the heavier side.

The BMW iX holds a five-star ANCAP rating, which it earned under slightly more lenient testing back in 2021.

Seven airbags, auto emergency braking with cyclist and pedestrian detection up to 80km/h, lane-assist, rear-cross traffic alert and intersection assist, plus a surround view parking camera all help immensely.

The GV70 Electrified Signature Performance comes with a five-year/unlimited kilometre warranty and an eight-year/160,000km battery warranty, putting it in line with its rivals. What sets it apart are the extras included at no additional cost.

Genesis provides free scheduled servicing for five years or up to 75,000km, along with five years of roadside assistance through Assist Australia, and if you service through Genesis, that cover extends to ten years.

Owners also receive a complimentary five-year subscription to Genesis Connected Services and can choose either a five-year Chargefox subscription or an at-home wall-box charger.

Another practical bonus for regional drivers is that you aren’t limited to Genesis dealerships for servicing. You can use any of the hundreds of Hyundai service centres for scheduled maintenance, which makes ownership far more convenient. Overall, Genesis makes it easy and appealing to own a GV70.

BMW offers a five-year/unlimited kilometre warranty with an eight-year/160,000km warranty on the battery.

BMW servicing takes place as needed rather than on a schedule, meaning you’ll be alerted via the car or app when a service is required in the near future.

For the iX a six-year all-inclusive service pack costs $3475, regardless of how many km you drive.

BMW has 54 servicing dealers listed in Australia, with each capital city covered and many more locations in the eastern states.