Genesis GV60 vs Mini Cooper

What's the difference?

If someone came to you and said, “Hey, want to drop $100,000 on this new car? It looks a bit weird, it’s from a brand you’ve probably never heard of, and by the way, it’s fully electric”, I’d understand if you had a hard time coughing up the cash.

And this is essentially the ask with the Genesis GV60. Unlike BMW, Mercedes, or even Lexus, this luxury Korean brand has very little time in-market, and in Australia at least, no rich history to draw upon to lure buyers in.

If the electric era has taught us anything, though, it’s a once-in-a-generation opportunity for new names to get their foot in the door. So, is Genesis putting its best foot forward? Let’s find out.

Can it be possible that, between 1959 and 2023, there have only been four distinct generations of Mini? 

Besides the 1959 British Motor Corporation (BMC) original, it’s just been a trio of hatchback versions under BMW stewardship – the R50 of 2001, 2006’s R56 and the 2014 F56.

Now, in 2024, that number has suddenly jumped to six. 

The F56 has morphed into the lightly restyled and solely petrol-powered F66 Cooper range in F66 three-door (3DR) and coming F65 five-door (5DR) hatchback guises like before.

Meanwhile, the completely new and electric-only J01 Cooper 3DR joins the fold, along with its J05 Aceman 5DR crossover spin-off.

Despite their shared name and similar styling inside and out, the British-built Cooper and electric Cooper from China are two different cars. You can read all about the latter in another review, as this is about the petrol-powered Cooper range.

More of a thorough makeover and less of a total redesign, has it changed enough? Let’s find out.