Genesis GV60 vs Mazda 6E

What's the difference?

Genesis has been in Australia for seven years, which in car industry terms is ancient (given the rapid pace of new arrivals). But the Hyundai-owned luxury brand has yet to make a real dent on challenging the likes of BMW and Mercedes-Benz and is now facing growing threat from the likes of Zeekr and Omoda-Jaecoo.

So it has opted for the tried and tested method of appealing to Australian customers - more performance. Australians have always had a soft spot for the likes of BMW M and Mercedes-AMG, so Genesis is hoping its new performance sub-brand, dubbed Magma, will help give it a sales boost as well as an image enhancement.

The Genesis GV60 Magma has just arrived in Australia and is the first member of what is planned to be an entire family of Magma halo vehicles. 

An electric performance small SUV is an unusual choice for a hero model, but there are some good reasons why this has potential and why it makes sense to be the first Magma offering. And both those reasons are largely the same, because the GV60 Magma is based on the same underpinnings and features and much the same powertrain as the Hyundai Ioniq 5 N and Ioniq 6 N. 

Just like Hyundai N has three core elements - Corner Rascal, Racetrack Capability and Everyday Sportcar - Genesis has created a trio of pillars for Magma. These are Design: Unspoken Dominance, Driving Sensation: Captivating Control and User Experience: Sharpened Immersion. 

Or to put it another way - slightly different, but fundamentally the same premise given the shared mechanical DNA. But Genesis has definitely put its own spin on it, so read on to find out if Magma is hot or not.

It’s fair to say Mazda didn’t exactly rush into the electric vehicle market with a flourish. Its first battery-powered offering, the MX-30, was a small SUV with a big price and it sold in small numbers.

But with EV sales on the rise in 2026, the timing is perfect for its second electric offering to land in Australia, and the Mazda 6e is a very different proposition to the MX-30.

The 6e is a mid-size sedan, with a very competitive price and it has plenty of influence from the booming Chinese EV industry. The 6e is a product of the long-time joint-venture between Mazda and Changan and is the first car built in China sold in Australia by the Japanese brand.

The 6e (which is known as the EZ-6 in China) shares its underpinnings with the Deepal L07, with Deepal being the electric brand for Changan Automobiles. 

So, can this second EV, with Chinese influence, help Mazda catch up lost ground in the electric car race? Read on to find out…