What's the difference?
Genesis has been in Australia for seven years, which in car industry terms is ancient (given the rapid pace of new arrivals). But the Hyundai-owned luxury brand has yet to make a real dent on challenging the likes of BMW and Mercedes-Benz and is now facing growing threat from the likes of Zeekr and Omoda-Jaecoo.
So it has opted for the tried and tested method of appealing to Australian customers - more performance. Australians have always had a soft spot for the likes of BMW M and Mercedes-AMG, so Genesis is hoping its new performance sub-brand, dubbed Magma, will help give it a sales boost as well as an image enhancement.
The Genesis GV60 Magma has just arrived in Australia and is the first member of what is planned to be an entire family of Magma halo vehicles.
An electric performance small SUV is an unusual choice for a hero model, but there are some good reasons why this has potential and why it makes sense to be the first Magma offering. And both those reasons are largely the same, because the GV60 Magma is based on the same underpinnings and features and much the same powertrain as the Hyundai Ioniq 5 N and Ioniq 6 N.
Just like Hyundai N has three core elements - Corner Rascal, Racetrack Capability and Everyday Sportcar - Genesis has created a trio of pillars for Magma. These are Design: Unspoken Dominance, Driving Sensation: Captivating Control and User Experience: Sharpened Immersion.
Or to put it another way - slightly different, but fundamentally the same premise given the shared mechanical DNA. But Genesis has definitely put its own spin on it, so read on to find out if Magma is hot or not.
This new Hyundai Ioniq 6 N asks one important question for the brand - how far can Hyundai go?
Not in the sense of driving range, but rather how far can the brand go in terms of both performance and price. The Ioniq 6 N pushes the limit on both, offering supercar levels of power and performance and at a price that continues to take the brand into unchartered territory.
This is the follow-up to the groundbreaking Ioniq 5 N, the all-electric performance SUV that launched in 2024. But, as you’d expect, in the intervening time Hyundai has been able to make improvements to push the Ioniq 6 N to new levels.
The Ioniq 5 N dramatically raised the bar for Hyundai, offering up to 478kW of power and 770Nm of torque, way beyond the 242kW/348Nm offered by the brand’s i30 N hot hatch. This was Hyundai’s ‘Godzilla moment’, when the Skyline GT-R changed the image of Nissan forever.
Now the Ioniq 6 N looks to push things even further. And it does so as the sole Ioniq 6 model grade in 2026, with the rest of the range currently unavailable in Australia, as the local operation waits for the facelifted model to arrive sometime in the future.
An electric SUV is certainly an unconventional choice for a halo model, and is unlikely to be a big seller, but that’s not really the focus for Genesis. Instead, the arrival of the GV60 Magma means something bigger for the brand.
It’s a clear sign of intent from Genesis that it means business with Magma and has a long-term plan for Australia and taking on the likes of BMW M and Mercedes-AMG.
But, as for the car itself, it’s undoubtedly a very nice proposition, with some genuine performance potential and an engaging driving experience - even if it is thanks to technology rather than simple mechanics.
To dismiss it as simple a ‘luxury Hyundai’ would be doing it a disservice, too, as it offers not only a more premium package but overall a different driving experience. It’s less outrageous than either the Ioniq 5 N or 6 N, but still outrageously fast.
Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.
In the Ioniq 6 N Hyundai has built an incredibly quick and high-capable performance car. But that doesn’t mean it’s flawless and an obvious recommendation over its rivals.
Its looks remain divisive, and while obviously each individual will need to judge the design of the Ioniq 6 N themselves, objectively speaking there is a lot to like about this latest addition to Hyundai’s N stable.Â
Yes, it’s very fast, but with all the N modes switched off it’s also a very quiet and relaxed sedan with a premium look and feel. So it will play the dual role of track terror and everyday family transport well.Â
But it needs to be for the price, which is really testing the limits of Hyundai’s brand appeal. It obviously won’t be a best seller, but with the less-polarising Ioniq 5 N only selling approximately 300 cars since its launch, this could be a very niche proposition, reserved only for those who crave its special kind of electric performance.
Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.