Genesis GV60 vs Audi SQ5

What's the difference?

Genesis has been in Australia for seven years, which in car industry terms is ancient (given the rapid pace of new arrivals). But the Hyundai-owned luxury brand has yet to make a real dent on challenging the likes of BMW and Mercedes-Benz and is now facing growing threat from the likes of Zeekr and Omoda-Jaecoo.

So it has opted for the tried and tested method of appealing to Australian customers - more performance. Australians have always had a soft spot for the likes of BMW M and Mercedes-AMG, so Genesis is hoping its new performance sub-brand, dubbed Magma, will help give it a sales boost as well as an image enhancement.

The Genesis GV60 Magma has just arrived in Australia and is the first member of what is planned to be an entire family of Magma halo vehicles. 

An electric performance small SUV is an unusual choice for a hero model, but there are some good reasons why this has potential and why it makes sense to be the first Magma offering. And both those reasons are largely the same, because the GV60 Magma is based on the same underpinnings and features and much the same powertrain as the Hyundai Ioniq 5 N and Ioniq 6 N. 

Just like Hyundai N has three core elements - Corner Rascal, Racetrack Capability and Everyday Sportcar - Genesis has created a trio of pillars for Magma. These are Design: Unspoken Dominance, Driving Sensation: Captivating Control and User Experience: Sharpened Immersion. 

Or to put it another way - slightly different, but fundamentally the same premise given the shared mechanical DNA. But Genesis has definitely put its own spin on it, so read on to find out if Magma is hot or not.

The Audi Q5 now has a sportier-looking sibling, with the German brand's all-time best-selling SUV welcoming a sleeker, more aggressive solution it calls its Sportback range.

And look, spoiler alert, it looks better than the regular Q5. It's as simple as that. So if that's all you're here to find out, feel free to close the laptop, put the phone away, and move on with your day.

But you'd be doing yourself a disservice, because there are more questions to be answered here. Like will you paying in on-board comfort for this new raked roofline? Do the Sportback's sporty intentions make for a more annoying daily drive? And how much does Audi want you to pay for one?

All these questions and more answered. So stay with me.