Gac Emzoom vs Toyota Fortuner

What's the difference?

GAC isn’t messing around with the Emzoom Luxury. It’s undeniably eye-catching, priced well and carries just enough of a premium aesthetic to draw attention.

Is it the best small SUV I’ve driven? No. It does enough to avoid being overlooked, but it’s not quite reinventing the wheel.

What it does well is deliver a comfortable, easy urban runaround with strong equipment for the price. However, the safety calibration and overall breadth of systems feel like areas that still need attention.

All up, it gets a lot right for the money, but doesn’t quite land a knockout punch.

The Toyota Fortuner is a family friendly wagon and a very capable 4WD, but it’s looking and feeling decidedly old, especially when cross-shopped against the current highly competitive 4WD wagon market in which vehicles are increasingly stylish, sophisticated and packed with driver-assist tech (that isn't clunky) and standard features (that are extensive).

The Fortuner is practical and easy to live with as a daily driver, and in GXL spec it makes a lot of sense as a functional not flashy off-road tourer, but it’s far from the best family 4WD wagon around.

Until a next-generation Fortuner possibly arrives, there are plenty of Toyota fans who’d happily settle for a current Fortuner – if they haven’t already.

Up front, the Emzoom offers the most space and it’s where it feels most comfortable. The seats are supportive enough for longer trips, and while only the driver’s side is electrically adjustable, that’s not unusual at this price point. Wide door apertures make getting in and out easy and there’s enough elbow room so it doesn’t feel cramped.

In the rear, space is also surprisingly generous for the segment. The flat floor helps with legroom and headroom remains good despite the panoramic sunroof.

Storage is well thought through and generous. Up front, there’s a glove box, a deep centre console and a dual-phone tray that incorporates a ventilated wireless charging pad. There are two cupholders and a drink holder in each door storage bin. You also get an additional shelf underneath with both USB-A and USB-C ports, which helps keep cables and clutter out of the way.

In the rear, amenities are solid, with rear air vents, a fold-down armrest with two cupholders, map pockets and even small device pockets for added practicality. There's a drink bottle holder in each door and a single USB-A port behind the centre console.

Around the back, the boot offers a wide opening and a level load space, making it easy to use day-to-day. Capacity sits at 341 litres, which is enough for a weekly grocery run or a weekend away. There’s a spare tyre tucked under the floor and a powered tailgate is standard.

The tech is easy to live with, too. The media system is intuitive with clear graphics and a responsive touchscreen. Wireless Apple CarPlay connects quickly without fuss, and there’s also wireless Android Auto. Sound quality from the six-speaker system is crisp and the digital radio and Bluetooth hold a steady connection (where some rivals can struggle).

The Fortuner’s cabin has a comfortably familiar feel to it and, thankfully, this interior is all about function not fashion.

It’s a practical space, with standard cloth seats (as mentioned our test vehicle has the Option Pack leather-accented seats, but I’ve spent enough drive time in Fortuners with cloth seats to know how those cope with the mess and dirt of everyday life), carpet floors with rubber mats, and durable plastic surfaces everywhere.

Up front, there’s an 8.0-inch multimedia screen (too small, not clear and bright enough) and that system has USB-connected Apple CarPlay and Android Auto (no wireless anything), and a 4.2-inch colour driver’s display, which is too small, too basic and part of an outdated mix of analogue and not-new-enough digital instrumentation.

There are the usual storage spaces – including a glovebox, a centre console, a tray for your smartphone, pop-out cup-holders on the outboard edges of the dash – and a USB port and a 12V socket for charging purposes.

The Fortuner’s three rows are in a 2-3-2 seat configuration. The 60/40 split-fold second-row seat has a one-touch, tumble feature. The 50/50 third-row seats are able to be stowed away, sort of. When folded to each side they protrude into the load space, reducing the size of what would otherwise be a more useable cargo area.

It’s reasonably comfortable in the second row; I sat behind my driving position and I had adequate head and knee room.

The second row has cup holders in the fold-down armrest, ceiling-mounted controls for the aircon, and two ISOFIX and three top-tether anchor points.

All three rows get aircon – with ceiling-mounted vents – and there are a few storage spaces in the third row, but no cup-holders. 

In terms of comfort, it’s ordinary back here; the seats are flat and unsupportive – and, for anyone other than children, the space is tight. 

Boot space is listed as 200 litres with the third-row seats in use, and in that area there are cargo hooks and a 12V socket.

Stow away the third-row and cargo space increases to 716 litres. But the seats still jut into the cargo area, greatly reducing your actual useable load space, and they also obscure a lot of driver vision to the rear.

With the second and third rows out of the way you have a listed 1080L of cargo area.

Our test vehicle is the GXL, the mid-spec variant in a line-up topped and tailed by the base-spec GX and the top-shelf Crusade.

The GXL has a starting price of $58,895 plus on-road costs.

Standard features onboard this seven-seat 4WD wagon include a 8.0-inch multimedia touchscreen (with Apple CarPlay and Android Auto), a six-speaker sound system, digital radio, manually adjustable seats and 17-inch alloy wheels.

Exterior paint choices include Glacier White (no extra cost) or premium paints Frosted White, Graphite, Stunning Silver, Eclipse Black, Feverish Red, Phantom Brown, and Saturn Blue, which all cost $675 extra.

Our test vehicle has the Option Pack, which includes black leather-accented seats and eight-way power-adjustable front seats.

The Emzoom Luxury is front-wheel drive and powered by a 1.5-litre turbo-petrol engine producing 125kW and 270Nm.

That gives it a slight edge over the GWM Haval Jolion, which sits at 105kW and 210Nm and puts it more in line with the MG ZS Vibe Turbo and Kia Seltos Sport+. On paper at least, it’s competitive for the segment and suggests there’s enough performance on tap for daily driving.

It’s paired with a seven-speed dual-clutch auto transmission. Around town, it can feel a little clunky at lower speeds, particularly in stop-start traffic, but it settles down as you pick up pace and feels much smoother on the open road.

Every Fortuner in the line-up has a 2.8-litre four-cylinder turbo-diesel engine – producing 150kW and 500Nm – and that’s matched to a six-speed automatic transmission.

In terms of performance, the Fortuner is not going to set any hearts a-flutter: it’s sluggish off the mark, it takes a heavy right boot to make it feel like anything other than lacklustre on the move, and the six-speed auto downshifts quite harshly at times, especially when going up or down long, gradual inclines on the highway.

However, the 4WD set-up is effective, with adequate low-range gearing, a quietly efficient (but a tad clunky) off-road traction control system, and a rear diff lock.

The Emzoom Luxury has a 47-litre fuel tank and a claimed combined cycle (urban/extra-urban) consumption figure of 6.6L/100km, which gives it a theoretical driving range of up to 712km. That’s more than enough to comfortably get through a week of mixed driving.

In the real world, my trip computer returned 6.2L/100km after a mix of mostly urban driving and a longer highway run. That’s a strong result and reinforces its credentials as an easy urban runabout.

The Fortuner has official fuel consumption of 7.6L/100km.

On this test I recorded 9.6L/100km.

Going by my on-test fuel figure, you could reasonably expect a driving range of about 833km from this Fortuner’s full 80-litre tank.

On the road, the Emzoom has enough power to feel spritely and capable, whether you’re darting around town or merging onto the highway. That said, the way it delivers that power at lower speeds can feel a little inconsistent. There were moments where lifting off the accelerator didn’t translate to an immediate response, with the car continuing to surge forward briefly. Which made for a few 'eek…' moments during the week.

Handling is on the sharper side for the segment. The steering and suspension are well judged, giving it a slightly zippy, eager feel through corners without tipping into harshness. Braking, however, can feel a touch spongy underfoot, which takes away from that otherwise confident set-up.

Visibility is a mixed bag. Thick pillars, a relatively low window line and a small rear view can make it feel hemmed in from the driver’s seat. Though, the blind-spot camera feed popping up on the display takes some of the guesswork out of lane changes.

Ride comfort is solid overall. It handles bumps well enough, and a longer drive proved comfortable, although there is a low level of road noise that creeps in at higher speeds.

Where the Emzoom really shines is around town. It’s easy to manoeuvre, with an 11.2-metre turning circle that makes tight streets and car parks feel manageable. The 360-degree camera system is clear and makes parking a relatively stress-free experience.

On-road, the Fortuner offers up a pretty standard driving experience for a ute-based wagon. It’s on the HiLux ladder-frame chassis, and it has a firm ride, bordering on harsh. Having said that, you do get used to it soon enough and the Fortuner's coil-spring suspension set-up takes most of the sting out of surface irregularities, except for the more severe dips and bumps.

The Fortuner’s driving position offers plenty of visibility – although the A-pillars are bulky and the third-row seats block vision to the rear when they’re folded up to the sides of the cabin.

This 4WD wagon is generally quiet, although there’s noticeable wind-rush noise around the wing mirrors and engine noise builds to a diesel shriek when you use a heavy right boot as is regularly required.

Steering – reach- and rake-adjustable – is adequately light and sharp, and the Fortuner, with its 11.6m turning circle, is reasonably nimble in suburban areas.

Acceleration, from a standing-start or for overtaking, is laggy but available power and torque come in handy during general driving, making the Fortuner more agreeable all-round than previous versions.

The six-speed auto is generally right for the job, but it downshifts harshly, especially when going up or down long, gradually sloping highway stretches. That happens enough for it to be on the wrong side of annoying.

Some aspects of the Fortuner’s driver-assist tech is annoying: active cruise control is too abrupt and pre-emptive, consistently miscalculating the space between the Fortuner and the vehicle in front as accurately as most of its rivals. This clunky application of tech to real-world scenarios works against the Fortuner. 

While driving a lightly corrugated and rutted dirt track o the way to our set-piece off-road tests, the Fortuner’s ladder-frame chassis yielded a stiff, firm ride, bashing and bouncing over any and all surface imperfections. Airing down the Yokohama Geolandar ATs (265/65R17) from 38 psi (pounds per square inch) to 26 psi takes some sting out of the ride.

The Fortuner is a very capable 4WD with standard off-road measurements, including ground clearance (216mm), approach angle (29 degrees), departure angle (25 degrees) and rampover angle (23.5 degrees). It has a listed wading depth of 700mm.

The Fortuner’s switchable part-time 4WD system has two-wheel drive (H2), and high- (H4) and low-range (L4) four-wheel drive. There’s ample low-end torque on offer – on tap across a broad rev range – for controlled low-speed 4WDing and the unfussed turbo-diesel engine keeps the Fortuner ticking along, without any hassle. 

Engine braking is good, keeping the Fortuner to a sustained and composed momentum on downhill runs.

The off-road traction control system is an effective set-up, limiting wheel-spin and sending much-needed torque to the tyres with some useable traction, with the aim to keep the vehicle moving along at a safe, controlled pace.

Besides that, the driver always has the option of engaging the rear diff lock for more traction action.

Wheel travel is decent for a wagon like this and if you can get the full suspension flex, and drop any mid-air tyres to the dirt for more traction, chances are you’ll be able to get moving along safely soon enough.

So, the mechanicals are fine – its 4WD set-up is very effective – but the Fortuner doesn’t have a whole lot of ground clearance (a claimed 216mm, standard for a contemporary 4WD wagon) and the side steps are prone to hitting on the edges of steep and deep ruts, but those factors are easily overcome through considered driving and tyres that are better suited to off-roading. 

The standard Yokohama Geolandar AT tyres are somewhat of a flaw in the Fortuner’s off-roading set-up. Sure, they’re technically all-terrains, but I reckon a better bet for you – if you’re planning to drive anything beyond formed trails – is to invest in a set of more aggressive all-terrains with greater sidewall bite. 

If you’re planning to use your Fortuner to tow anything, keep in mind that it has a 750kg unbraked towing capacity and 3100kg braked towing capacity. Remember: to be on the safe side, avoid going loading up to anywhere near those capacity figures.

Payload is 615kg (easily reached when you factor in people, pets, camping gear and more), gross vehicle is (GVM) is 2800kg, and gross combined mass (GCM) is 5900kg.

The Toyota Fortuner GXL has the maximum five-star ANCAP safety rating from testing in 2019. Note the ANCAP safety rating for the Fortuner is based on crash tests of the Toyota Hilux.

Standard safety gear includes seven airbags and driver-assist tech, including AEB with pedestrian (night and day) and cyclist detection (day only), active cruise control, lane departure alert, road sign assist and more.

The Emzoom is offered with a seven-year/unlimited km warranty which is great for the class.

Service pricing has yet to be finalised for the Emzoom and for now the service network is tiny, with only around 10 centres nationwide but you can undergo authorised repairs through places like MyCar.

A five-year/unlimited kilometre warranty covers the Fortuner, which is par for the course these days.

If you stick to the relatively short servicing schedule – six months or 10,000km with at authorised dealerships – Toyota says it will cover the engine and driveline for up to seven years. All warranty elements are subject to terms and conditions, so make sure you’re fully aware of those.

Capped-price servicing applies and, for our test vehicle, it was $290 per appointment for the first five, then $377.38, $813.93, $572.55, $478.93 and $377.38.