What's the difference?
GAC might still be a new name to a lot of Aussie new car buyers, but the Emzoom Luxury isn’t here to quietly blend in. It’s sharply styled, keenly priced and carries just enough attitude to turn a few heads - which is a good start in a crowded small SUV segment.
It also keeps things simple. There’s just the one trim level on offer locally, and it comes in swinging against some well-established rivals like the GWM Haval Jolion Premium, Kia Seltos Sport+ and MG ZS Vibe Turbo.
But standing out on paper is one thing, backing it up with enough personality to stay interesting over time is another.
Mini and electricity were always destined to be together. Of course a sporty, prestigious and quirky little car favoured by urban dwellers was going to be the perfect match for an electric powertrain.
And while the Aceman SUV isn't the first fully electric vehicle for the brand it is a welcome addition that's quintessentially Mini, even if it is made in China.
The Aceman fills the gap between the Mini Cooper hatch and Countryman SUV and rivals a range of small electric premium SUVs such as the Alfa Romeo Junior and even the Volvo EX30.
The variant of this four-door, five-seater Aceman we are testing is the SE.
GAC isn’t messing around with the Emzoom Luxury. It’s undeniably eye-catching, priced well and carries just enough of a premium aesthetic to draw attention.
Is it the best small SUV I’ve driven? No. It does enough to avoid being overlooked, but it’s not quite reinventing the wheel.
What it does well is deliver a comfortable, easy urban runaround with strong equipment for the price. However, the safety calibration and overall breadth of systems feel like areas that still need attention.
All up, it gets a lot right for the money, but doesn’t quite land a knockout punch.
The Aceman could be the perfect Mini - bigger than a Cooper, smaller than a Countryman. It’s also surprisingly spacious and practical. The price is about right compared to rivals, and so is the battery size and range.
What the Mini has that others don’t is its unique and playful design and ‘attitude’. True to the Mini ethos it's not a restrained car, it’s whimsical in its design but serious in its ability. It's a great car to drive both dynamically and in terms of comfort.