What's the difference?
GAC might still be a new name to a lot of Aussie new car buyers, but the Emzoom Luxury isn’t here to quietly blend in. It’s sharply styled, keenly priced and carries just enough attitude to turn a few heads - which is a good start in a crowded small SUV segment.
It also keeps things simple. There’s just the one trim level on offer locally, and it comes in swinging against some well-established rivals like the GWM Haval Jolion Premium, Kia Seltos Sport+ and MG ZS Vibe Turbo.
But standing out on paper is one thing, backing it up with enough personality to stay interesting over time is another.
The ‘Upper Large SUV over $120K’ segment of the Aussie new-car market is what you might call the top end of town, not only in terms of the extravagant models available but also their purchase prices, which stretch well into six figures and require monthly lease payments that rival home mortgages.
It’s where you’ll find some of the most prestigious marques in the automotive world including Rolls-Royce, Aston Martin, Bentley, Ferrari, Lamborghini, Range Rover, Lexus and BMW. And, of course, Mercedes-Benz with its big GLS which represents the flagship of the German manufacturer’s SUV fleet.
It was given a refresh in 2023 with cosmetic and multimedia upgrades along with powertrain enhancements, but there have only been minor changes since then. We were recently entrusted with the keys to the latest GLS to see if the ‘S-Class of SUVs’ leaves any room for improvement.
GAC isn’t messing around with the Emzoom Luxury. It’s undeniably eye-catching, priced well and carries just enough of a premium aesthetic to draw attention.
Is it the best small SUV I’ve driven? No. It does enough to avoid being overlooked, but it’s not quite reinventing the wheel.
What it does well is deliver a comfortable, easy urban runaround with strong equipment for the price. However, the safety calibration and overall breadth of systems feel like areas that still need attention.
All up, it gets a lot right for the money, but doesn’t quite land a knockout punch.
The GLS450d impresses as an entry-level grade, as it’s a more family-friendly allrounder than the specialised AMG and Maybach variants. Its combination of a torque-rich diesel 48V hybrid drivetrain, air-cushioned suspension and plush interior are as well suited to luxury urban travel as they are to grand touring, where its heavy towing and generous load-carrying capabilities can shine. Whether it’s worth around $200K drive-away, only those who shop at the top end of town can decide.
Up front, the Emzoom offers the most space and it’s where it feels most comfortable. The seats are supportive enough for longer trips, and while only the driver’s side is electrically adjustable, that’s not unusual at this price point. Wide door apertures make getting in and out easy and there’s enough elbow room so it doesn’t feel cramped.
In the rear, space is also surprisingly generous for the segment. The flat floor helps with legroom and headroom remains good despite the panoramic sunroof.
Storage is well thought through and generous. Up front, there’s a glove box, a deep centre console and a dual-phone tray that incorporates a ventilated wireless charging pad. There are two cupholders and a drink holder in each door storage bin. You also get an additional shelf underneath with both USB-A and USB-C ports, which helps keep cables and clutter out of the way.
In the rear, amenities are solid, with rear air vents, a fold-down armrest with two cupholders, map pockets and even small device pockets for added practicality. There's a drink bottle holder in each door and a single USB-A port behind the centre console.
Around the back, the boot offers a wide opening and a level load space, making it easy to use day-to-day. Capacity sits at 341 litres, which is enough for a weekly grocery run or a weekend away. There’s a spare tyre tucked under the floor and a powered tailgate is standard.
The tech is easy to live with, too. The media system is intuitive with clear graphics and a responsive touchscreen. Wireless Apple CarPlay connects quickly without fuss, and there’s also wireless Android Auto. Sound quality from the six-speaker system is crisp and the digital radio and Bluetooth hold a steady connection (where some rivals can struggle).
Although it has a hefty 2655kg kerb weight, our test vehicle’s 3420kg GVM rating provides a useful 765kg of load capacity, which should comfortably absorb the combined weight of up to seven occupants and light luggage. Or with the third row of seating folded, five occupants and heavier luggage.
It’s also rated to tow up to 3500kg of braked trailer and with its sizeable 6920kg GCM (or how much weight it can legally carry and tow at the same time) it can carry its maximum load while towing its maximum trailer weight.
So, that’s commendable practicality, given it would be well suited to owners that need to tow large caravans, boat trailers, horse floats etc in style without having to compromise much (if at all) on either passenger numbers or luggage capacity.
Driver and front passenger space and comfort is exceptional, as you’d expect. Storage includes a large glovebox plus a bottle holder and bin in each door. The front of the centre console has two USB-C ports, wireless phone charging and heated cupholders, while the rear of the console has a large storage box with a third USB-C port and padded lid that doubles as a comfy elbow rest.
Even tall passengers in the second row of seating enjoy spacious comfort, given I’m 186cm and with the driver’s seat set in my position I have ample knee clearance, foot room and head space.
However, the central passenger must contend with a transmission tunnel in the floor and shoulder room would be squeezy for three large adults, which is okay for short trips but a maximum of two would be ideal for longer journeys.
The rear of the centre console also treats second-row passengers to a pair of USB-C ports, adjustable air-vents and a control panel that allows independent climate adjustment.
There’s also a large bin/bottle holder in each door plus storage nets on each front seat backrest. The centre seat backrest folds flat to allow long items (skis etc) to slot between the outer backrests. And it also serves as a fold-down armrest, containing two cupholders and a lidded slimline compartment that’s ideal for hidden phone storage.
The third row is uncommonly spacious, even for tall people, with padded armrests on each side containing cup holders and twin USB-C ports.
The carpeted rear luggage area has four load-anchorage points, a first aid kit and 12v socket. With the third-row seats upright it offers 355 litres of load volume, which increases to 1350 litres with the third row folded and 2400 litres (or 2.4 cubic metres) with both the second and third rows folded.
For now, the GAC Emzoom range is about as simple as it gets. There’s a single, well-specified Luxury grade on offer, priced from $25,590, before on-road costs.
That puts it right in the mix with key Chinese rivals like the GWM Haval Jolion Lux, which starts at $28,990 (MSRP) and the MG ZS Vibe Turbo at $24,990 (MSRP). It also significantly undercuts more established mainstream options such as the Kia Seltos Sport+, which opens at $37,550, before on-roads.
The Luxury arrives well equipped. You get an electric driver’s seat with ventilation, synthetic leather upholstery, a panoramic sunroof with tilt and slide function, and auto-flush door handles. There’s also a leather-wrapped steering wheel, a 360-degree camera system, parking assist and a blind-spot view monitor.
Technology leans towards the premium end, too. A 14.6-inch central display is paired with a 7.0-inch digital instrument cluster, along with ambient lighting, wireless Apple CarPlay and Android Auto and a wireless phone charger. There are two USB-A ports, a single USB-C port up front, a 12-volt socket and a six-speaker DTS sound system.
It’s the smaller details that round things out nicely. Auto LED headlights, rain-sensing wipers, dual-zone climate control, a temporary spare tyre and a powered tailgate are all included as standard.
All up, it’s a strong package for the price.
Our Polar White test vehicle, which is the base grade in the three-tiered GLS range, comes standard with a 3.0-litre inline six-cylinder turbocharged diesel engine with 48V mild hybrid technology, nine-speed automatic transmission, permanent all-wheel drive and active air suspension for a list price of $189,100.
This pricing is higher than comparative entry-level grades offered by the two marques which dominate sales leadership in this segment, comprising the BMW X7 xDrive40d M Sport ($179,500) and Lexus LX500d AWD ($158,700).
The GLS450d’s standard features include 22-inch AMG alloy wheels with Continental 325/40 R22 tyres and a collapsible spare, ‘AMG Line’ body styling enhancements, aluminium-look illuminated side-steps with non-slip rubber studs, multi-beam LED headlights and more.
Step inside the keyless interior and you’ll find ‘Hey Mercedes’ voice activation, fingerprint scanner (which memorises individual comfort settings for up to seven users), panoramic sunroof, heat-insulating dark-tinted rear privacy glass and the ‘Premium Plus Package’ that includes heating/cooling for the front seats, heated rear seats, head-up display, separate front/rear climate control zones, heated cupholders and more.
There’s also a concert hall-like Burmester surround sound system controlled by a central touchscreen with digital radio and Apple CarPlay and Android Auto connectivity, plus wireless phone charging, multifunction Nappa leather sports steering wheel and USB ports front and rear.
Driver assistance includes the ‘Parking Package’ (360-degree camera, active parking assist and transparent bonnet), ‘Mirror Package’ (auto-dipping rear-view mirror and electric folding door mirrors with puddle lamp projection of the brand logo) and ‘Driver Assistance Package’ (blind-spot assist, exit warning, speed sign recognition, lane keeping etc) all included as standard equipment.
Of course, Mercedes-Benz offers numerous extra-cost options including a 3500kg towing package plus interior, exterior, suspension and wheel enhancements (including Nappa leather trim) for those who want their GLS with the lot, which can easily push the list price beyond $200K.
The Emzoom Luxury is front-wheel drive and powered by a 1.5-litre turbo-petrol engine producing 125kW and 270Nm.
That gives it a slight edge over the GWM Haval Jolion, which sits at 105kW and 210Nm and puts it more in line with the MG ZS Vibe Turbo and Kia Seltos Sport+. On paper at least, it’s competitive for the segment and suggests there’s enough performance on tap for daily driving.
It’s paired with a seven-speed dual-clutch auto transmission. Around town, it can feel a little clunky at lower speeds, particularly in stop-start traffic, but it settles down as you pick up pace and feels much smoother on the open road.
The GLS450d comes standard with a 3.0-litre turbocharged inline six-cylinder diesel producing 270kW of power at 4000rpm and 750Nm of torque between 1350-2800rpm.
This is paired with a 48V mild-hybrid system comprising a 48-volt battery (charged by regenerative braking) and an integrated starter-generator which provides both seamless engine stop-start and up to 15kW/200Nm of extra power and torque during acceleration.
A nine-speed torque converter automatic provides the choice of manual shifting using the steering wheel-mounted paddles, along with several selectable drive modes.
The active all-wheel-drive system continuously adjusts the engine’s torque delivery between front and rear axles (and individual wheels as needed) to maintain optimum traction and handling.
The Emzoom Luxury has a 47-litre fuel tank and a claimed combined cycle (urban/extra-urban) consumption figure of 6.6L/100km, which gives it a theoretical driving range of up to 712km. That’s more than enough to comfortably get through a week of mixed driving.
In the real world, my trip computer returned 6.2L/100km after a mix of mostly urban driving and a longer highway run. That’s a strong result and reinforces its credentials as an easy urban runabout.
Mercedes-Benz claims official combined consumption of 7.8L/100km and the dash display was showing 9.0 when we stopped to refuel at the completion of our 368km test, which included the usual mix of suburban, city and highway driving with up to five passengers at times and light luggage.
Our own figure, calculated from fuel bowser and tripmeter readings, was close at 9.5 which is outstanding sub-10L/100km economy for such a substantial vehicle in mostly metropolitan use. Therefore, based on our own consumption figure, you could expect a real-world driving range of around 950km from its 90-litre diesel tank.
On the road, the Emzoom has enough power to feel spritely and capable, whether you’re darting around town or merging onto the highway. That said, the way it delivers that power at lower speeds can feel a little inconsistent. There were moments where lifting off the accelerator didn’t translate to an immediate response, with the car continuing to surge forward briefly. Which made for a few 'eek…' moments during the week.
Handling is on the sharper side for the segment. The steering and suspension are well judged, giving it a slightly zippy, eager feel through corners without tipping into harshness. Braking, however, can feel a touch spongy underfoot, which takes away from that otherwise confident set-up.
Visibility is a mixed bag. Thick pillars, a relatively low window line and a small rear view can make it feel hemmed in from the driver’s seat. Though, the blind-spot camera feed popping up on the display takes some of the guesswork out of lane changes.
Ride comfort is solid overall. It handles bumps well enough, and a longer drive proved comfortable, although there is a low level of road noise that creeps in at higher speeds.
Where the Emzoom really shines is around town. It’s easy to manoeuvre, with an 11.2-metre turning circle that makes tight streets and car parks feel manageable. The 360-degree camera system is clear and makes parking a relatively stress-free experience.
It’s an enjoyable vehicle to drive, with multiple power adjustments for the seat and steering wheel combined with a large left footrest which provide supreme driver comfort and support.
The powerful and responsive turbocharged six-cylinder diesel and nine-speed auto are well suited to this application. The engine’s ample torque provides spirited acceleration from standing starts, taking only six seconds to reach triple-digit speeds.
This drivetrain would be well suited to heavy towing duties, given the 48V mild-hybrid system can contribute an extra 200Nm (in addition to the engine’s 750Nm), which raises the total theoretical torque output to almost 1000Nm.
The active air suspension provides a wonderfully cushioned ride that floats over bumpy roads, while maintaining excellent handling response and surprising agility. These commendable chassis dynamics, combined with the powerful and responsive drivetrain, makes the vehicle feel smaller and lighter than its dimensions and kerb weight would suggest.
Overall, it’s difficult to fault from a driver’s perspective, with the only exception being the voice activation function. This is often triggered by words or phrases other than ‘Hey Mercedes’ resulting in regular interruption of conversations. This needs some fine tuning.
The GAC Emzoom hasn’t been tested by ANCAP yet and is unrated. It comes with six airbags, which is on the lower side for this class, and there are a few notable omissions.
Features like rear cross-traffic alert, side exit assist and emergency call functionality aren’t included. While there is a blind-spot view monitor that displays a live camera feed when you indicate, it doesn’t appear to have a traditional blind-spot warning system with indicator lights in the side mirrors.
The core safety suite is there. You get autonomous emergency braking, forward collision warning, lane- keeping aid and lane-departure warning, along with seatbelt reminders for all seats, a tyre pressure monitoring system and hill descent control. There are also two ISOFIX points and three top-tether anchor points for child seats.
Where it falls short is in execution. The steering assist function tied to the adaptive cruise control is overly intrusive, with noticeable inputs that make it difficult to use comfortably. Given the amount of highway driving I do each week, it’s not a system I found myself wanting to rely on.
Overall, the safety offering doesn’t feel as comprehensive or as well calibrated as it could be, which takes some shine off an otherwise well-equipped package.
The GLS does not have an ANCAP rating as it’s yet to be tested, but comes standard with a suite of passive and active safety features including nine airbags, auto emergency braking (AEB) with pedestrian detection and junction assist, blind-spot monitoring, traffic sign recognition, head-up display, rear cross-traffic alert, lane-keeping, adaptive cruise control with ‘distance assist’ (autonomously brakes/accelerates in heavy traffic), front/rear parking sensors, 360-degree camera and more.
There’s also two ISOFIX and three top-tether child seat anchorages in the second row, plus two more of each in the third.
The GLS comes with a five-years/unlimited km warranty (better than BMW and Lexus) and five years of roadside assistance. Scheduled servicing is every 12 months/25,000km whichever occurs first.
Mercedes-Benz offers capped-price pre-paid servicing packages with three, four or five-year terms. For example, the total upfront cost of the minimum three-year term is $4090, or an average of $1363 per service.