Mercedes-Benz Gls450 vs Gac Emzoom

What's the difference?

The ‘Upper Large SUV over $120K’ segment of the Aussie new-car market is what you might call the top end of town, not only in terms of the extravagant models available but also their purchase prices, which stretch well into six figures and require monthly lease payments that rival home mortgages.

It’s where you’ll find some of the most prestigious marques in the automotive world including Rolls-Royce, Aston Martin, Bentley, Ferrari, Lamborghini, Range Rover, Lexus and BMW. And, of course, Mercedes-Benz with its big GLS which represents the flagship of the German manufacturer’s SUV fleet.

It was given a refresh in 2023 with cosmetic and multimedia upgrades along with powertrain enhancements, but there have only been minor changes since then. We were recently entrusted with the keys to the latest GLS to see if the ‘S-Class of SUVs’ leaves any room for improvement.

GAC might still be a new name to a lot of Aussie new car buyers, but the Emzoom Luxury isn’t here to quietly blend in. It’s sharply styled, keenly priced and carries just enough attitude to turn a few heads - which is a good start in a crowded small SUV segment.

It also keeps things simple. There’s just the one trim level on offer locally, and it comes in swinging against some well-established rivals like the GWM Haval Jolion Premium, Kia Seltos Sport+ and MG ZS Vibe Turbo.

But standing out on paper is one thing, backing it up with enough personality to stay interesting over time is another.