Ford Transit Custom vs GWM UTE

What's the difference?

The Ford Transit Custom Trail has plenty of appeal as a work van or a camper fit-out candidate. It’s a well-packaged, comfortable and contemporary van that’s nice to drive and as a bonus, with all-wheel drive it’s given the scope of capability to be able to tackle mild off-roading situations with confidence.

It’s built for work and play and though it’s limited to two-up for travels, the Trail offers so much potential as a camper conversion for adventure seekers its few niggles are easily forgotten when you’re busy making memories.

In a very competitive ute market, the GWM Cannon XSR represents plenty of bang for your buck, but it’s just not as refined as you’d hope. 

It should be better at this price-point, especially when it’ll be unfavourably cross-shopped with lower-spec variants in the Ford Ranger, Isuzu D-Max and Toyota HiLux line-ups.

It’s a nice enough vehicle on-road, and the XSR is an effective 4WD on the dirt without ever being truly exceptional – but that’s fine for those who want to save big bucks and still drive away in a well-equipped twin-locked off-road vehicle.

It looks like a van but with some striking yet low-key flourishes that all kind of work as a whole. Those include a Trail grille and the matt black alloy wheels. The yellow sticker-pack is a neat touch.

The Trail has more presence than a regular Trend with its 30mm-taller raised suspension and overall adventure-ready look with strong front end and chunky wheel arches.

The striking but low-key theme continues inside with a neatly laid-out yet spartan cabin. The two synthetic leather seats are topped with Trail embossing and lined with yellow stitching.

The cabin is separated from the rear cargo area by a bulkhead, which incorporates a small wired window.

The XSR is 5439mm long (with a 3230mm wheelbase), 1958mm wide, and 1918mm high. It has a listed kerb weight of 1965kg.

It looks like the mongrel child of a HiLux, Ranger and D-Max – in a good way.

The wider-than-standard wheel track, as well as the snorkel, sports bar, substantial bash plates, tyres and even red brake calipers add to this ute’s presence.

It’s a van so there are two distinct sections to the Trail, the cabin and the load space.

Firstly, the cabin. More a work-friendly than family-friendly interior, this Trail is a two-seater with plenty of durable plastic everywhere – ready for work and life – as well as charging (with USB-A and -C ports) and storage (including a van-favourite dash-top slot for logbooks etc, outboard moulded cupholders and a nifty pop-out cupholder), all amenities enough to cope with most daily van-related duties.

The seats are comfortable, supportive and have a fold-down lock-in-place armrest.

Now for the load space. There are no seats back there and as such it has plenty of potential as a work van or touring vehicle.

Access to the rear load space is via a barn door at the back and this Trail has a sliding door on both sides.

The cargo area is substantial – 3002mm long (to the bulkhead; 3450mm long if load-through hatch is used), 1392mm wide (between wheel arches) and 1425mm high (floor to roof). Easily big enough for work equipment or recreational gear. It can cope with four Euro pallets (each measuring 1200mm x 800mm) and it has a listed maximum load volume (with the bulkhead) of 6.8 cubic metres.

Load height through the rear barn doors is 531-585mm, depending on how much weight is already onboard.

The load space has the aforementioned metal bulkhead (with window and load-through hatch), load area protection kit (full height walls and moulded floor), LED lights and eight tie-down loops.

Otherwise, this is a load area ripe for customisation. Maybe a plethora of shelves for a tradie, or some bedding and extra storage for an adventurous person or couple.

The XSR’s five-seat interior is a neat and roomy space but, in line with most utes at this price-point, if you scrutinise it in a critical way you soon discover that some parts feel a bit cheap and flimsy, such as some buttons, dials and switches.

Up front there are two USB ports, a wireless charging pad, a 12V plug and a capacious centre console.

A pair of cupholders can be concealed under a sliding cover and the storage bin is on the right side of big.

The driver gets a six-way power-adjustable seat; the front-seat passenger gets four-way power adjustment. Both seats are comfortable without being too plush.

Second-row passengers get a firm but comfortable seat and amenities include a USB port, a 220V plug, and a fold-down centre armrest.

The second-row seat base can be folded up and out of the way to make room for more gear if only two people are travelling.

Build quality is generally okay, part from the aforementioned flimsy-feeling buttons.

The XSR’s business end, the tub, has a durable-looking tub liner, tie-down points and a handy pop-out step hidden in the top of the tailgate.

But it's worth noting this ute’s tailgate can’t be locked.

The XSR has a manufacturer suggested retail price of $52,990 drive-away.

Standard features include a 9.0-inch multimedia touchscreen system (with Apple CarPlay and Android Auto), a 7.0-inch digital driver info display, quilted leather seat trim, quilted leather door trim, 18-inch black alloy wheels, a sports bar, an assisted tailgate (with a pop-out step) and roof rails. 

It also has LED headlights with LED DRLs, side steps, powered mirrors, keyless entry, push-button start, power-adjustable and heated front seats, a leather steering wheel, single-zone climate control air conditioning, an auto-dimming rear view mirror, tinted rear glass, and a six-speaker audio system.

As well, the XSR gets a part-time 4WD system (with 2WD high-range, 4WD high-range and 4WD low-range), rather than full-time 4WD, which is on lower-spec GWM utes; a front differential lock (in addition to the existing rear diff lock) and Cooper Discoverer AT3 all-terrain tyres.

It also gets red brake calipers, an underbody bash plate, wheel arch flares, and a sunroof.

Elsewhere, it gets steel front and rear bumpers and a new black grille.

The Ford Transit Custom Trail has a 2.0-litre four-cylinder turbo-diesel engine producing 125kW at 3500rpm and 390Nm at 1750-2500rpm.

The Trail has a clever eight-speed automatic transmission and an on-demand all-wheel drive system.

It all works rather well, but it’s a van afterall and as such it is less dynamic and more dependably driveable than perhaps a cross-shopped SUV wagon. However, as an AWD van the Trail can be trusted to keep its grip on wet bitumen, soggy grass and loosely-gravelled tracks and that’s a strong part of its appeal over a 2WD van.

The XSR has the Cannon’s 2.0-litre four-cylinder turbo-diesel engine that produces 120kW at 3600rpm and 400Nm from 1500rpm to 2500rpm. 

It has an eight-speed automatic transmission. 

As mentioned, the XSR has part-time 4WD – with 2WD high-range, 4WD high-range and 4WD low-range – rather than the full-time 4WD set-up that’s in standard Cannons.

The Ford Transit Custom Trail has an official combined cycle (urban/extra-urban) fuel consumption figure of 8.5L/100km. On this test I recorded 8.8L/100km.

The Trail has a 70-litre fuel tank so going by my on-test fuel figure you could reasonably expect a driving range of about 795km from a full tank of diesel. However, as with any vehicle, once you’ve loaded the Trail with real-world burdens (e.g kids, dogs, camping gear, etc) you’ll soon see that fuel consumption increase.

The Cannon XSR has a listed fuel consumption of 9.4L/100km on a combined cycle.

Actual fuel consumption on this test, from pump to pump, was 11.2L/100km but, as is the nature of my testing, I did a lot of low-range four-wheel driving.

The Cannon XSR has an 78-litre tank so, going by that fuel figure above, you could reasonably expect a driving range of about 696km from a full tank.

Note: Drop 30km to 50km from any vehicle’s total calculated fuel-range figure for a better idea of that vehicle’s safe touring range – so, following that advice, the above driving range figure (696km) would become 666km after a 30km safe-distance buffer has been subtracted.

Also, remember that numerous other factors affect your fuel consumption and so impact your driving range, including how much extra weight you have onboard (passengers, camping gear, etc), whether your vehicle is fitted with any aftermarket equipment (bullbar, spare-wheel carrier, etc), whether you are towing (a camper-trailer, caravan, or boat, etc), your vehicle's tyre pressures, and the conditions.

It’s easy to get in and out of the Trail’s driver seat with a wide-opening door and a big step to help you inside.

The seats are comfortable and it’s simple enough to dial-in your driving position via the tilt-and-reach adjustable steering wheel and manually-adjustable seat.

Word of warning: the auto transmission is operated via a stalk mounted on the right-hand side of the steering wheel column, which takes some getting used to.

Once underway, the Trail is punchy enough around town and in the suburbs with its 2.0L 'EcoBlue' turbo-diesel engine offering a more-than-adequate amount of power and torque (125kW and 390Nm) and its clever auto helping out with nifty moves through traffic (for a van, anyway).

Visibility is impressive from the cabin and you’re afforded a convenient vantage point with the Trail standing a bit taller than its regular Transit Custom stablemates as it’s on lifted suspension, but feeling composed on most surfaces.

The Trail has a listed kerb weight of 2046kg and a turning circle of 12.1m, pretty standard for a long wheelbase van, so this is not an insubstantial vehicle and it’s a bit tricky to 'flip a u-ee' if the situation demands it.

It has six drive modes – 'Normal', 'Eco', 'Slippery', 'Tow/Haul', 'Sport', 'Trail' – which each adjust engine torque, throttle response and traction control, among other things, to suit the road surface and conditions.

But we’re all here to see how it goes off-road, aren’t we?

Well, obviously this is no rock-crawling machine and it’s not intended to be. It’s best thought of as having an all-wheel drive system that gives this van mild off-road capabilities, as in it can tackle wet bitumen, soggy grass, lightly corrugated bush tracks and very shallow mud puddles with more confidence than the Transit Custom Trend it's based on.

In a nutshell, the AWD Trail will be able to handle most low-level traction-compromised scenarios. But it does not have enough ground clearance, wheel articulation, grip or underbody protection to tackle any terrain beyond modest off-roading.

Speaking of grip, the Trail as standard rides on Bridgestone Duravis R660 (215/65 R16) rubber, a van/light truck commercial tyre and they are not so well suited to dirt tracks and the like. Grippier all-terrain tyres would help this van perform slightly better off-road than on its showroom rubber.

In its favour, the Trail has a front skid plate and underbody protection in case it cops some knock from the ground during its adventures.

Not in its favour, however, especially as a potential touring vehicle, is the fact it has a space-saver spare wheel and tyre.

If you’re thinking of using your Trail as a tourer, it’s worth knowing payload is listed as 1179kg, maximum braked trailer towing capacity is 2500kg, Gross Vehicle Mass (GVM) is 3225kg and GCM is 5725kg.

If you’re not expecting a dynamic, sporty driving experience from the Cannon XSR, then you won’t be disappointed.

I’m enjoying the fact that off-road vehicles from China and India are improving all the time but there are significant trade-offs when opting for a much cheaper version of the ute you actually want.

The XSR is not an insubstantial ute, but that doesn’t excuse its less-than-ideal steering (which feels too loose) or its stiff ride on upgraded suspension which, even though it increases wheel travel (for 4WDing – more about that later), seemingly hasn’t been tuned to suit the XSR’s bigger tyres, wider wheel track and greater bulk than its lower-spec stablemates.

Also, this ute has an unwieldy turning circle of 13.7m, which makes it an interesting vehicle to manoeuvre along busy urban streets or through a bustling car park.

This is a well priced ute if compared to similarly equipped, much more expensive utes, but that doesn’t excuse its touchy throttle and thrashy transmission.

However, its engine, which can feel underdone when challenged, has a relaxed feel about it when open-road cruising and if you aren’t putting too much pressure on it you likely won’t think it’s much of a let-down.

Overall, the XSR does okay on sealed surfaces, without ever getting anywhere near great – it’s simply not as refined or compliant as it could – or should – be.

On the dirt track leading to our 4WD test track, the XSR was very skippy over corrugations and tended to thump through potholes.

This ute does go well off-road though when it comes time for low-range 4WDing but, equipped with front and rear diff locks, that’s to be expected.

Off-road traction control and other systems including hill descent control, are adequate without being as seamlessly smooth as the equivalent systems in more expensive vehicles.

It also has 'Crawl Mode' (allows for no-pedal, low-speed driving) and 'Turn Assist' (which brakes the XSR’s inside rear wheel to reduce the ute’s turning circle on traction-compromised surfaces).

The over-sensitive throttle is far from ideal during low-speed low-range 4WDing when you need absolute control for safe driving, but I did become used to it – or at least I put up with it.

As mentioned earlier, the upgraded suspension has boosted wheel travel, which means you’re more than likely able in the XSR to stretch a tyre to the dirt for better traction and controlled forward progress.

The XSR’s Cooper Discoverer AT3 all-terrain tyres help, especially when the dirt becomes sticky mud that would gum up a lesser tyre, and we had no strife getting up and over one of our more severe set-piece hill climbs on that rubber.

All in all, the XSR is a capable twin-locked 4WD without ever being exceptional – and that’s fine.

The Cannon XSR has towing capacities of 750kg (unbraked) and 3000kg (braked).

The Cannon range has the maximum five-star ANCAP rating from testing in 2021, however the Cannon XSR is not covered by this rating. 

Standard safety gear on the XSR includes seven airbags, AEB (sans pedestrian detection) forward collision warning, lane-departure warning, lane-keep assistance, adaptive cruise control, traffic sign recognition, rear parking sensors, a 360-degree camera and tyre-pressure monitoring.

It does not get front parking sensors, lane-change assist or a door-open warning.

Ford’s five-year/unlimited kilometre warranty applies to the Trail.

Servicing is set down for every 12 months or 30,000km and capped-price servicing is offered. Four scheduled services will set you back $2000 (including a brake fluid change at year three) which isn't over the top for a vehicle of this type.

Ford Australia has about 195 independent Ford dealers in Australia, with many located in metropolitan or suburban areas.

The XSR is covered by a seven year/unlimited km warranty.

The first service is scheduled at the six-month/5000km mark (and costs $260), then every 12 months or 10,000km, with each service costing $360 a pop.