What's the difference?
S FAR as makeovers go, Hollywood has nothing on the transformation of Ford's small SUV.
Based on the Fiesta supermini only sold here in sizzling ST form, but using a stretched and widened version of its platform with heavily reworked underpinnings, the strikingly styled Puma is as charming – beguiling even – as its EcoSport predecessor was awkward. And we're talking about capabilities that are more than merely skin deep here.
We're not alone in our admiration – one respected UK publication awarded the Ford a 'car of the year' gong – and after nearly a month with our range-topping ST-Line V (for Vignale), we can understand why.
But the German-engineered, Romanian-made Puma is also a complicated proposition in Australia that requires some context, because it is certainly not for everyone.
While the local motor industry is engaging in much hand wringing and brow furrowing over the rapid influx of new makes and models, experts are busy predicting what may happen in the longer term. What brands will still be here in 10 years? Or even ten months…
It’s a bit of a lottery, really, but in the short term, one thing is for absolute certain: Cars are getting cheaper to buy.
That’s despite a never-before-seen level of technology and sophistication, too, and we’re now seeing full electric vehicles hitting the market at $30,000 or so - a number unheard of just a year or two ago when front-loading an EV’s ownership costs was a given.
But it’s happening in the dual-cab ute world, too. Disruptors like the BYD Shark 6 and the GWM Cannon Alpha have taught us that a turbo-diesel driveline is not necessarily the way forward for all of us. And now there’s this vehicle, the JAC Hunter dual-cab which stretches the concept of fries-with-that across an even tighter budget.
The Hunter is not just an off-road capable dual-cab: It’s also a plug-in hybrid with a sophisticated driveline that offers a claimed 100km of EV-only running from a full battery. But the Hunter is not just a techno statement, it also hits the market at under $50,000.
Interested? So were we.
If a minimum price and maximum interior space are your priorities, then the Puma is not for you. Especially so in the flagship ST-Line V, which may seem too small and a tad cramped compared to, say, a Seltos, C-HR or ASX.
Where the Ford excels, typically, is in the way it encourages the keen driver while cosseting four occupants (and a surprising amount of their cargo). There's a poise and maturity to the way the Puma moves that puts it on a par with or even beyond some premium compact SUVs. Even the styling is a statement. If the badges (and dashboard) were covered, you might be convinced this cat is actually a Jag.
If all that is more important, then the ST-Line V is for you. The very antithesis, then, of the unassuming and unloved EcoSport the Puma usurps.
The JAC Hunter is not yet perfected, but it’s a big step up from its diesel-powered sibling, the T9. The plug-in hybrid driveline not only has the potential to reduce running costs (provided its tech is used intelligently) but also provides an alternative to owners who are still gun-shy about the perceived problems of modern turbo-diesel engines.
The big improvements have been wrought in the chassis department, where thousands of kilometres of local testing and validation have achieved a much better car to drive than previously.
We still have our reservations about the calibration of some of the safety systems, and some of the ergonomics involved, however.
Of course, in the end, the success or otherwise of many brands like JAC and vehicles like the Hunter will come down to how the market reacts to the sudden influx of new names and badges. And in that context, purchase price will surely be a major factor. At which point the sub-$50,000 Hunter starts to shine a little brighter.