Ford Maverick vs Ford Ecosport

What's the difference?

Is this the car Ford Australia is crying out for? 

It’s a question we’ve been asking ourselves from afar ever since the Maverick first appeared in the USA in 2021. In simple terms this is an SUV disguised as a ute, or if you prefer to look at it another way, a ute designed for the urban environment. 

Why does Ford Australia need it? Because utes are what it does best and SUVs are what it struggles with. The Ranger is, by some margin, its best-selling model and the F-150 is coming to a showroom near you soon, while the Escape SUV has been dropped due to consistently low sales. 

The Maverick isn’t quite a true replacement for the Falcon ute, but it’s arguably closer in concept than the more rugged Ranger.

It’s the kind of vehicle that should pacify people calling for Subaru to bring back the Brumby. In other words, this is a vehicle that has the potential (key word) to appeal to a broad audience; even more so than the niche Bronco off-roader.

There's a significant catch, though. Ford doesn’t make it in right-hand drive.

Fortunately for CarsGuide we were recently given the opportunity to sample the Maverick in the USA getting behind the wheel of the XLT Tremor variant in Los Angeles, California.

We live in a strange time, where cars are going the way of the dinosaur and SUVs will take their place as the primary offerings of the worlds oldest and biggest car companies.

Look at Ford, the brand that literally wrote the book on automotive mass-production will soon no longer sell cars in its home market of America (apart from the Mustang, of course…) There’s a story your grandpa won’t believe.

It makes SUVs, especially small ones like the EcoSport all the more important. Customers who once would have considered the Fiesta small hatch (on which the EcoSport is based) would now rather hop into one of these. At least, that’s what the data says.

So, is the EcoSport a worthy successor to the hatchback mantle? Is it even economical or sporty? And what happened to the spare wheel on the rear door? Read on to find out.