Ford Fiesta vs BMW 3 Series

What's the difference?

The original Ford Fiesta ST from 2013 was a modern classic. The combination of appealing pricing, point-and-shoot driving dynamics and a sweet turbocharged engine ensured it won a legion of fans. 

Its follow-up from 2020 continued that formula and brought with it a refinement missing from the original. But it was just as fun to drive.

Ford has launched a mid-life update for the sprightly hot hatch, which despite arriving in Australia halfway through 2022, is still officially an MY22 model. This latest version introduces upgrades to interior tech and exterior styling, as well as a 30Nm bump in torque.

But given it’s facing a ballsy competitor from Hyundai, has Ford done enough to keep its B-segment hot hatch crown?

Back in the day, the 3 Series sedan was often the entry to the brand for first time BMW owners, and for good reason. They offered practical interior space without compromising on engine performance.

And they simply looked good, no boring nanny design elements. Then the 1 Series came along and price points bumped up, so how does the ‘entry’ BMW 320i M Sport live up to its long-standing reputation?

With an updated dashboard that brings the interior and tech up to market and a sharper exterior design, it more than holds its own at the table of luxury sedans, despite hard competition from the likes of the Audi A4, Mercedes-Benz C200 and Jaguar XE.

However, if the Merc is a placid and well-behaved mare… the BMW is the barely-broken-in bronco and it takes a certain kind of ‘rider’ to enjoy what the 320i has to offer.

I’ve been discovering just that this week with my family of three. What did we find out? Read below!