What's the difference?
The Ford F-150 Platinum – the new top-shelf variant in the company’s F Series truck range – has arrived in Australia as part of the a refreshed line-up.
This full-sized dual-cab ute has a 3.5L twin-turbo V6 petrol engine, myriad drive modes and 4500kg towing capacity and, as such, is regarded as a rival for the likes of the Ram 1500, Chevrolet Silverado and Toyota Tundra.
But with a price-tag tickling $164,000 before on-road costs and at a smidge under six metres long, is this big rig simply too big and too expensive?
We’re testing the short wheelbase (SWB) version this time, so let’s get into it.
Some of my favourite television shows or movies are flawed. When I talk to people about those films and about those flaws, there's a pattern - they don't know what they are and are therefore a bit confused. I don't know why that appeals to me, it just does.
Cars can be like that. There are some cars that aren't sure what they are. One of the exemplars of this is the Toyota C-HR - a small SUV aimed at young get-up-and-go types but bought almost exclusively by baby boomers, attracted to the badge. Young folks want more performance, lower cost and Apple CarPlay.
Hindsight suggests that the less-than-stellar sales performance of the much-heralded Mercedes ute, the X-Class, might be down to confusion. Mercedes thought it would be one thing and it turns out the market thinks it's another.
The Ford F-150 Platinum SWB is good but not great.
It has plenty of standard features onboard and some handy touches, it’s nice to drive on-road, and is adequately capable off-road but it lacks the overall plushness its price-tag promises.
The F-150’s smaller sibling, the Ranger Super Duty, does all of this F Truck’s jobs better, has more general appeal and all-round driveability, and it costs much less than the F-150.
Yet I can still see the appeal of the Ford F-150 Platinum SWB. As a potential purchase, it might make a lot more sense to you than me.
The X was an opportunistic shot at a market segment new to Benz. With even apprentices able to afford to buy a well-specced Hilux, it's become harder to separate the foreman from the kids. I, like Mercedes, thought this would be the boss's car. Mercedes saw the gap and went for it, thinking it could grab sales from top end utes from VW, Toyota and Ford, while maybe saving a few folks from buying a RAM or an F150.
The problem is, the target market knows its utes. And in a rough-and-tumble workplace, the perception is that if you've spent up big on this Merc, you've actually just paid too much for a Nissan Navara. Still, like those flawed movies I enjoy, the X-Class is a fine thing - and I don't blame Mercedes for trying. It just costs too much, and yet isn't Mercedes enough to justify that price.