What's the difference?
Long before Tesla EVs, there were electric golf buggies.
From the first half of last century, they began quietly ferrying birdie and eagle enthusiasts around their favourite courses.
For many, these have been their first (and only) experience of electric vehicles (EVs) at work.
Now, the blue-collared Blue Oval mob has this – the all-new E-Transit Custom.
Designed to take on other electric mid-sized vans such as the LDV eDeliver7, Peugeot E-Expert and the Mercedes-Benz Vito Electric, it is the brand’s second – and more affordable – foray into van electrification.
Does the E-Transit Custom score above par? Let’s dive straight in!
Chery’s explosive growth in Australia has been thanks to its range of affordable SUVs in some of Australia’s most in-demand categories.
Lately the brand has been expanding into the most in-demand segment of them all - hybrids. To that end, the Tiggo 4 Hybrid seems to tick a lot of boxes.
It’s relatively affordable, looks modern and offers plenty of features. Plus, unlike other Chery hybrids, it’s not a plug-in.
However, to see why I found the Tiggo 4 Hybrid a little disappointing - read on.
Wow. This is state-of-the-art EV van engineering – complete with sporty handling and an excellent ride – yet it maintains all the usual Transit attributes.
The Tesla of electric vans? Maybe.
The only thing remains is pricing and how the E-Transit Custom behaves and drives on Australian roads… and we’ll have the answer to those by the end of this year.
But as it stands, Ford's European mid-sized van is keeping the innovative spirit of the original alive.
Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.
If you’re just looking for an affordable hybrid which will save you money at the pump, the Tiggo 4 will do the trick, but there are so many little things which could be better here, it’s evident you’re getting what you’re paying for.
This makes the Tiggo 4 hybrid a bit of a let down, because the other Cherys I’ve driven recently have been pleasantly surprising given their price-points, not to mention the price-gap between the Tiggo 4 and many of its rivals is nowhere near as large.
It may look like the old Transit Custom but the new one has been completely redesigned and rides on an all-new platform.
It’s more aero efficient and the wheelbase has been stretched with the front wheels pulled forward to liberate more leg and foot room.
The roof remains under 2.1-metres high for easier car park clearance, but there’s more space inside due to a lower floor that’s aided by new side steps. This, along with wider side apertures, make for easier loading and unloading.
The E-Transit’s traction battery is integrated into the lower-floor structure, adding significant rigidity as well as a lower centre of gravity, benefitting dynamics and control, as does the switch to an independent rear suspension set-up that conversely improves packaging.
Key cargo-capacity facts are: 3450mm (maximum load length), 6.8 cubic metres (Standard Roof load volume), 9.0 cubic metres (High Roof load volume, up to 1011kg (payload), 3225kg (Gross Vehicle Mass) and 2300kg (maximum braked towing capacity).
More info pertaining to the Australian-market E-Transit Custom will be revealed later in 2024.
On the outside, I think the Tiggo 4 Hybrid is pretty generic and inoffensive. It shares its 'box-on-wheels' aesthetic with cars like the outgoing Mitsubishi ASX and Hyundai Venue, which, to be fair, have been strong sellers.
It might not be an eye catcher, then, but there’s something to be said for not trying anything controversial, and this is pretty consistent across Chery’s range. In fact, compared to some brands in the market, Chery is doing a solid job of design consistency for its mainline SUVs.
Highlights on the outside include the enormous grille and contemporary LED light strip across the rear.
On the inside things also look pretty swish for this compact SUV category. The seats immediately jump out as a highlight, big and lavishly trimmed in comparatively soft synthetic stuff. The glitzy steering wheel and dual-screen layout continues from other Chery products and the dash design is tidy, if a little generic.
It isn’t just parcels and packages that benefit from all the engineering advances made in the new-gen Transit Custom.
Big doors open to a new, lower and larger cabin. With the front wheels pushed forward, it’s flatter, with more space for three-abreast seating. And, now, the driver enjoys better cross-cabin access right to the opposite door with fewer obstacles.
To aid entry and egress due to its flat base, the E-Transit Custom scores a “squircle” (squarish) steering wheel. It’s one of the few visual distinctions in an otherwise fairly mundane, though well-made, interior. Material quality is of the hardy but pleasant variety.
Our test van was the optional Sport model as-yet not confirmed for the EV (though it’s coming for the diesel), with darker hues, upholstery stripes and a few more luxury features.
Australian-bound E-Transit Customs will be closer to the European Trend spec, which we factored in strongly when assessing the electrified newcomer.
Both grades sampled included Ford’s optional ‘Mobile Office’ that will be made available in Australia. Among other things, it provides a three-position wheel, from the regular position to roughly 45- and 90-degree angles.
The thinking here is for drivers to respectively either rest a laptop or have an in-situ table – complete with a squircle-shaped tray – tilt all the way forward for meal times. A lockout device prevents vehicle operation in anything but the home position.
Handy, though note that two of the three vans we drove with this feature had a rattly wheel in the normal driving position. Ford promises a fix for production is coming.
Other Mobile Office additions include various mounting points for accessories.
The driving position is 4WD-high, with the vast windscreen and very deep side windows providing panoramic views. Because of the rear bulkhead behind the seats, a camera-fied rear-vision mirror, along with the sizeable exterior mirrors, provide sufficient side/rear vision.
The driver’s seat is supportive and comfy if not that shapely, and it seems more fully padded than the flimsy cushions of the (narrower) centre and passenger seats.
The latter both hinge forward to reveal a massive storage cavity (ideal for charging cables) as well as the load-through hatch as per the previous-gen Transit where fitted.
Speaking of storage, Ford’s engineers have repositioned the passenger front airbag from its traditional dashtop home to above the windscreen header, liberating a second glove box fit for housing laptops.
The dashboard’s 13-inch touchscreen is perfectly sized and driver-angled. It uses Ford’s excellent SYNC 4 multimedia system, is powered by a 5G modem for OTA software updates for around 30 modules, and is functional, fast and intuitive. It also comes with Alexa voice commands.
Ample ventilation, big grab handles, massive door pockets for bottles, additional storage areas including behind the configurable digital instrumentation pod, several cupholders, USB-A and -C outlets near shelving areas for minimal cable entanglements, plenty of LED light sources and an armrest/tray, highlight Ford’s many decades of experience building mid-sized vans.
On the launch drive's smooth German roads, wind and road noise intrusion were impressively subdued for a van (especially so given the quiet e-motor operation compared to the clatter of a diesel), though the large frontal area means at speed you won’t mistake this for a luxury EV.
Still, being roomy yet cosy, practical yet thoughtfully presented and solidly built without feeling cheap, the E-Transit Custom's cabin is right on the money – a secure and inviting workhorse first and foremost.
Keep in mind, too, that the cargo area will likely include Ford’s 'Load Area Protection Kit', bringing a moulded load floor liner and protection for the sides and rear doors. Because, this is a workhorse, after all.
I can see this car having a lot of wow factor on a dealer forecourt but up close things are less good. The software on the screens is pretty ordinary; hardly the sharpest, fastest or most logically laid-out. There’s a selection of clumsy-looking themes, and while the multimedia portion has a logical smartphone-style main menu, beneath lies an array of confusing and inconsistently-labelled sub-menus.
The digital dash could be smoother and better looking and it’s a bit confusing to use with the poorly labelled buttons on the steering wheel.
The centre console area is finished in a gloss finish, which is easy to scratch or smear with fingerprints. Up front underneath the main screen is an entirely separate dot-matrix style climate control panel with actual physical buttons. It looks a bit clunky compared to some other solutions on the market, but at least it’s clearly labelled and straightforward to use.
Somewhat infuriatingly, though, interacting with this climate panel brings up a menu on the touchscreen which you don’t need and it takes several seconds to go away. Why?
The cabin is reasonably practical from there, though. There are decent bottle holders in each front door and a further two atop the console. There’s a pass-through beneath, good for handbags and the like. There are some strange additions, like an upright holster with rubberised sides which seems to be for a phone, and behind the shifter there’s a key fob-sized cut-out, but it’s gloss finished, so it will scratch if you actually use it.
The wireless phone charger is tucked away underneath, which makes your phone hard to get at in a pinch, and easy to forget when you exit.
Ergonomically, this car is a bit strange. The seat base is very high, so for me (at 182cm tall) even with the driver’s seat set to its lowest position, my head feels close to the roof. Plus, I’m peering down on the instruments, rather than have them at a comfortable height.
However, there are soft-touch surfaces adorning the doors, which can’t be said for every car in this segment and the rear seat hasn’t been forgotten, either.
I fit pretty comfortably behind my own driving position in terms of knee and headroom and the plush seat trim continues.
There’s a nearly flat floor, so while it’s a reasonably narrow vehicle, at least someone in the centre position will have somewhere to put their feet.
On the amenity front for rear passengers, there’s a small bottle holder in each door, pockets on the backs of the front seats, a weird storage tray and USB port on the back of the centre console and a drop-down armrest with two shallow cupholders. There’s just a single adjustable air vent for rear passengers, so they’ll have to fight over who gets the airflow.
The boot surprised me. It looks tiny, but the brand claims it weighs in at 470 litres. On top of this, the floor is a strange shape because the 12-volt battery is under the floor and doesn’t quite fit level.
However, when I went to load the full three-piece CarsGuide test luggage set, I was surprised to find it fit snugly, with the tailgate able to shut without a problem. I was also impressed to find a space-saver spare wheel and not just a repair kit under the floor.
So, how much does the V710-series E-Transit Custom cost? Nobody at Ford is saying right now.
However, with the LDV kicking off from under $65,000, the Peugeot from $80K and the Mercedes from about $91K, our money is on cost-of-entry at around $75K when sales commence at the end of this year.
Whichever way it goes, the E-Transit Custom will cost substantially less than the much-larger (V363) E-Transit full-sized van launched here last year at a whopping $104,990, before on-road costs – though that’s since been slashed to $89,990.
Note, too, that we’re only getting the long-wheelbase version, in standard or high-roof specifications for the time being.
Aimed at small to medium-sized businesses, Ford’s Turkish-built EV should be generously-equipped, with adaptive cruise control, a new patented heat pump for significantly reduced battery drain, heated front seats, a reversing camera, a 13-inch touchscreen offering Ford’s excellent 'SYNC 4' multimedia system powered by a 5G modem for OTA software updates, Alexa voice-control assistance and wireless Apple CarPlay/Android Auto.
Plus, the E-Transit Custom has achieved a record-high Euro NCAP rating for a medium-sized van. More details are outlined in the safety section below.
Note, though, there is no spare wheel, just a tyre inflation kit, sadly.
And while you can option up an outlet to power your tools, there is no bi-directional charging, so you cannot power your home in a blackout with this EV.
That said, the E-Transit Custom’s real value is to be found in the imbedded design and engineering features that distinguish this from other electric vans, maintaining a legacy of innovation that started with the original Transit way back in 1965.
The UK’s bestselling vehicle period in 2021 and 2022, the regular Transit Custom is absolutely vital to Ford’s health globally, and it’s not about to drop the ball with the electric version.
Here’s how.
The Tiggo 4 Hybrid we’ve been driving for this review is the top-spec Ultimate, which wears a price-tag of $34,990, drive-away.
The surprising thing about this is how close it is to rivals. Yes, the Tiggo 4 Hybrid is still more affordable than most of its contemporaries, but it’s not by the same massive margin as its larger models like the Tiggo 7 PHEV ($39,990), which undercut the outgoing Mitsubishi Outlander PHEV by almost $20,000.
Instead, the Tiggo 4 Hybrid only just slips under a Toyota Yaris Cross GX hybrid ($34,790) although the margin increases considering Chery’s offer is drive-away. It also continues to look impressive compared to popular hybrid alternatives from more traditional automakers, like the exxy Honda HR-V (from $39,900) and the sightly larger Hyundai Kona (from $36,950).
The Tiggo 4’s value proposition is also complicated by how much competition there is in this small SUV space. A Haval Jolion hybrid, for example, can be had at $32,990, drive-away and is a slightly larger vehicle with a similar warranty offering, while MG’s ZS Hybrid+ can be had from $33,990, also drive-away, giving you plenty of things to think twice about.
Still, compared to those base prices for rivals, Chery is offering a top-spec and the Tiggo 4 Hybrid is pretty well equipped in this Ultimate form.
On the outside there are some expected things like 17-inch alloys and LED lighting, while on the inside the Tiggo 4 punches above its weight with things like dual 10.25-inch scregens for the multimedia and digital dash, wireless Apple CarPlay and Android Auto, synthetic leather seat trim with power adjust for the driver and heatin in the front two positions, dual-zone climate, a sunroof, ambient interior lighting, a wireless phone charger and a six-speaker stereo system.
There’s also a pretty good 360-degree view parking camera, walk away locking and auto-folding wing mirrors.
At this price, and in this segment, you generally have to spend a lot more to get this level of kit.
Mated to a large battery pack sharing tech with the Ford F-150 Lightning truck, the E-Transit Custom's single, front-mounted electric motor delivers 160kW of power and 415Nm of torque to the rear wheels via a single-speed auto.
As usual, 'Eco', 'Normal' and 'Sport' modes are included to suit the driver’s mood.
One of the reasons Australia won't bother with the 100kW version is its electronically-limited 117km/h top speed; the 160kW can manage all of 133km/h.
Keeping all that performance in check are a strut/leaf spring arrangement up front and a semi-trailing arm independent rear suspension borrowed from its larger sibling.
Full technical specifications will be revealed closer to the E-Transit Custom’s local launch at the end of this year.
The Tiggo 4 hybrid variants pair a 1.5-litre four-cylinder petrol engine with a relatively large electric motor housed in a transaxle-style unit driving the front wheels. In effect, it's continuously variable without being a much-derided CVT auto.
Weirdly, Chery doesn’t state combined power figures, just separate ones for each power source, with the engine producing 72kW/120Nm and the electric motor producing 150kW/310Nm.
You’ll note the electric motor is much more powerful than the engine, which has an effect on the way this car drives.
Ford's official energy consumption figure for the E-Transit Custom is 21.8kWh/100km and the trip computer in our Sport grade test vehicle read 21.6kWh/100km, which is about on the money for this size of van.
With the 64kWh Nickel Cobalt Manganese battery pack that’s 'shrink-wrapped' low down under the load area to help achieve that low floor, the WLTP range figure is 308km for the 160kW (and 337km for the 100kW E-Transit Custom Australia is likely to miss out on).
Ford reckons these numbers are roughly four times the average-daily mileage for van drivers in Europe.
Brake-by-wire regenerative-braking tech allows for one-pedal braking, which in turn helps recharge the battery pack. If you lash out for a big 11kW Wallbox accessory, the standard 11kW AC on-board charge allows a full overnight top-up.
As the E-Transit has a 124kW DC fast-charge capacity, a high-capacity station can replenish the battery from 10-80 per cent full in under 45 minutes.
The whole point of this plugless hybrid set-up is fuel efficiency and on paper it’s not as good as some rivals.
The official combined cycle (urban/extra-urban) economy number is 5.4L/100km, but we easily beat that claim on test with a figure of 4.5L/100km. Worth noting that average came primarily from urban and expressway driving. It seems the hybrid transmission might require significantly more combustion input in freeway scenarios, hence the higher official claim.
A 51-litre fuel tank translates to a 944km range using the official economy figure and around 1100km based on our on-test average.
For every one of its four generations since 1965, the Transit has set the pace for driveability, as if Ford of Europe was determined to stamp its dynamic authority in the commercial vehicle space.
The original broke the van mould by being far more car-like than any that came before, offering the availability of a powerful engine, responsive steering and safe handling.
That the E-Transit Custom maintains the philosophy is no surprise; that it ended up being so fresh and rewarding to drive – albeit on German roads carefully chosen by Ford – should be a warning for rivals to raise their standards.
Let’s start with the lofty yet cocooning driver environment, which immediately sets you at ease and in the mood. Nothing awkward or uncomfortable to report here.
Shift the natty little column wand into D, and the instant throttle response of a good EV seems slightly too good to be true in what is a boxy workhorse. Acceleration is urgent yet smooth, humming away as the speed builds in a big yet measured way.
That’s all good and well, but given the sheer mass of this mid-sized van, the second big test is how measured and controlled the handling is, especially at speed.
Again, there’s ample feel from the squircle wheel, as the E-Transit tips crisply into corners, glides through fast curves and generally maintains its composure when turning up the pace.
Credit, no doubt, to the new trailing link independent rear suspension system, which must take a lot of the credit in making the Ford van handle so confidently.
It also does a great job absorbing bumps and isolating the occupants from the road surface underneath.
We tried the standard Trend-spec 15-inch wheeled version, as well as the 17-inch Sport version, which does have a slightly firmer edge, but then seems ever keener through corners.
One of the E-Transit Custom’s true achievements is that – with no diesel engine to drown other noises out – the lack of wind, road and tyre noise intrusion is just so relaxing. Its refinement and ability to combat fatigue augers well for EV van drivers of the future.
Again, keep in mind that we’re on slick Euro roads in specially-prepared launch vehicles, equipped with ballast in the back to emulate a load (and hunker down the rear).
Ultimately, the true test will come when behind the wheel of the E-Transit in Australia. But, our first drive revealed what is surely the most modern and enjoyable van we’ve yet to experience: fast, fun, secure and comfortable.
The Tiggo 4 is a strange one. This hybrid one in particular has me in two minds.
My initial impression was not a good one. The high seating position makes you feel as though you’re sitting on the car rather than in it, and the overly electrically-assisted steering removes you from feeling what’s going on at the front wheels.
Even the pedal feel is wooden, with the car having to modulate the electric and combustion drive components and blended regenerative braking at arms length, leaving the driver with little in the way of feedback.
The ride isn’t one of the worst I’ve had in recent years, with an overall soft enough edge to it, but it also doesn’t feel very sophisticated, and harsher over the rear than it is in the front, giving it an unbalanced character. On top of this, our test car had a couple of intermittent rattling noises in the B-pillar (around where the belt retainer is) as well as somewhere in the rear.
Acceleration is pretty impressive at speeds under 80km/h, however, with plenty of power instantly available from the electric motor, although this has the side-effect of being able to easily overwhelm the Sailun tyres this top-spec Tiggo 4 ships on.
One thing I quite like about the Tiggo 4, however, is how smooth it is. The seemingly primarily electric drive is excellent, particularly at lower speeds where this car is at its best, surging forward largely in silence with no annoyances from a fiddly transmission.
Even the way it blends the combustion power in is seamless, even compared to a Toyota, for example, with the engine distantly buzzing away only when required.
It's impressive that unlike the MG3 and MG ZS which have similarly powerful electric motors but run out of juice and lose a bit of punch when the hybrid battery is low, the Tiggo 4 does a better job of managing its battery reserve level, making sure the strong electric power is always available. This might mean the engine idles higher and longer, but with decent sound deadening, it’s not something you notice much.
Overall the Tiggo 4 is okay to drive. The hybrid components impressed me enough, but these are tarnished by sub-par driver feedback and inputs, handling, tyres and some ergonomic issues.
Ford Australia has yet to confirm the E-Transit Custom’s final safety spec, but the regular diesel version provides many of the answers.
Euro NCAP has awarded the broader V710 Transit Custom range a maximum five-star 'Platinum' rating. A best-in-class result thanks to a broad array of driver-assist safety.
This includes AEB with passenger and cyclist detection as well as intersection-assist (all operable from 0km/h), lane-keep systems (from 60km/h), blind-spot monitor, rear cross-traffic alert, full stop/go adaptive cruise control and exit-warning alert.
A full suite of airbags is also fitted.
We’ll find out more closer to the E-Transit Custom’s Australian launch.
The Tiggo 4 has a lot of safety kit for this segment and for such an affordable price, so much so that combustion versions have a maximum five-star ANCAP safety rating (although this hybrid variant didn’t exist when it was tested).
Active equipment includes all the key stuff like auto emergency braking, lane departure warning, blind-spot monitoring with rear cross-traffic alert, adaptive cruise and auto high beams.
The 360-degree parking camera is a nice touch and there are seven airbags (dual front, side, curtain and centre).
Is the active stuff annoying? Yes, but you can most of it off and the car remembers your choice next time you start it, so you can turn the most egregious offenders, like lane departure warning, and speed limit assist off.
Even when they’re on they are okay, but I found the driver monitoring to be the most annoying of the usual crop, pinging at you constantly, sometimes for reasons beyond my comprehension.
The one you can’t seem to permanently turn off is driver attention alert, which is annoying because it is this car’s most egregious offender, chiming at me for even daring to peer down at the digital dash to see how fast I’m going.
As with all Fords, a five-year/unlimited-kilometre warranty with (a conditional) seven years of roadside assistance is anticipated. All high-voltage components including the battery are subject to an eight-year/160,000km warranty.
With dramatically fewer moving parts, Ford reckons operating costs can be reduced by up to 40 per cent compared to the diesel-powered Transit Custom equivalent with service intervals likely to match its big EV bro’s at 12 months/30,000km.
The time-saving convenience this brings is one way Ford reckons helps to justify the circa-30 per cent premium the EV commands.
Note, though, that these figures are based on European data and may take in regional EV subsidies and incentives not available in Australia.
Expect capped-price servicing to be another incentive.
All that info and more will drop closer to the EV’s launch closer to the end of this year.
The Tiggo 4 Hybrid is offered with a seven-year/unlimited km warranty, seven years of roadside assist and seven years of capped price servicing with an eight year and unlimited kilometre warranty for the high-voltage battery.
The servicing is required once a year or 15,000km, with each service costing $299 for the first five years. It jumps from there, with a particularly expensive service at $736.62, dragging the yearly average for the warranty period up to $360 a year.
It’s a little pricier than Toyota, for example, but very reasonably priced compared to most.