What's the difference?
Have you seen that new Ford television commercial filled with its three most adventurous vehicles - the Ranger, Everest and Bronco - driving across a variety of Australian landscapes as people old and young alike have fun in a trio of the Blue Oval’s finest?
No? That’s probably because it doesn’t exist, because Ford Australia doesn’t sell the Bronco SUV here despite the fact it’s the third member of ‘T6’ family alongside the Ranger and Everest.
No vehicle sums up the state of Ford Australia better than the Bronco. It’s a rugged, capable SUV that would seemingly appeal to the Australian market and it’s built on the same underpinnings as the Ranger/Everest (the so-called ‘T6’ platform) that was developed here, in Australia by Ford’s engineering and design teams based in Melbourne.
And yet, despite that, and the fact it obviously has the capability to be made in right-hand drive, Australians are denied access to this reborn icon (Ford’s words).
The problem, it seems, is the Bronco’s popularity in the US market, with orders stretching well beyond a year the company, understandably, wants to make sure it has that resolved before it expands.
At least, that’s what Ford’s global CEO, Jim Farley told CarsGuide in September 2022, leaving the door wide open for the Bronco to eventually make its way down under.
“We can do Bronco and Bronco Sport for the globe for sure,” Farley said. “But we have, like, a year or two order bank so we have a lot of work to do on our capacity before we can even consider something like that.”
He added: “Of course it can be engineered, just like Mustang, but you have to invest in the capacity and it’s like the first or second inning of building up the Bronco line-up.
"It’s a whole family, we’ve just come out with the Heritage, we’ve got Everglades, there’s going to be a lot of iterations so just give us some time.”
And it’s the Bronco Heritage that Mr Farley referenced that this reviewer just spent several days behind the wheel of in the USA, taking it on a cross-country road trip through the country’s south-east and up into Washington.
It was the ideal drive to find out, once and for all, if the Bronco has real potential for the Australian market or if we’re daydreaming on something unworthy of our attention.
The Dacia Duster, a well-liked small SUV in Europe, has been available in overseas markets for about 15 years and it’s now here, albeit rebadged as the Renault Duster.
At a time when people increasingly want to escape the modern-day rat race, vehicles such as the Duster offer a family- and budget-friendly way of achieving just that.
A new small 4x4 that actually might be somewhat capable off-road and with a manual gearbox? How refreshing.
But is the Duster a legitimate rival for something like the Suzuki Jimny?
Read on.
In many respects the reasons the Bronco is not available to Australian buyers are clear and understandable - demand remains high in the US market and it’s unclear just how many Ford Australia could sell. A pessimist would point to the modest sales of the Jeep Wrangler but an optimist would point out the sales gap between the Ford Ranger and the Jeep Gladiator and ask why Ford doesn’t think it could out-sell its competition.
Having spent so much quality time with the Bronco it’s clear it would have some major appeal to Australian buyers. The strong sales of the Ranger and Everest, as well as the entire off-road SUV market - the likes of the Isuzu MU-X, Mitsubishi Pajero Sport, etc - it’s obvious we love a rugged, adventurous vehicle.
Ford’s strength in that area, with the Ranger/Everest combination, would seemingly strengthen the case for the Bronco to join its ‘T6’ siblings, but only time will tell.
Having spent an extended period behind the wheel I’m more convinced that the Bronco would find a strong market in Australia. Both with the off-road set and those who like a Land Rover Defender to take the kids to school.
This is an SUV with capability and personality and that should be enough to make it a success in Australia. But for now, we need to play the waiting game…
Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.
The Renault Duster 4x4 Evolution (manual) is a driver’s car. Lots of fun for day-to-day duties and a real visceral experience if you like to have a few laughs on loose-dirt and gravel tracks. And it’s adequately capable for off-roading adventures. It also has more than its fair share of cheeky charm.
Obviously it’s not anywhere near the most capable off-road vehicle available. That’s not what it’s intended to be. But it’s one of the most fun to drive on- and off-road.
And for $36,490 (excluding on-road costs), you’ll still have cash enough for a set of all-terrain tyres and some accessories.