Ford Bronco vs GWM Tank 300

What's the difference?

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Ford Bronco
Ford Bronco

2024 price

GWM Tank 300
GWM Tank 300

$46,190 - $60,990

2025 price

Summary

2024 Ford Bronco
2025 GWM Tank 300
Safety Rating

Engine Type

Diesel Turbo 4, 2.4L
Fuel Type
-

Diesel
Fuel Efficiency
-

7.8L/100km (combined)
Seating
-

5
Dislikes
  • No plans for Australia… yet
  • EcoBoost offers modest performance
  • EcoBoost is thirsty too

  • ADAS needs more calibration
  • Some cabin noise
  • Jittery ride on some road surfaces
2024 Ford Bronco Summary

Have you seen that new Ford television commercial filled with its three most adventurous vehicles - the Ranger, Everest and Bronco - driving across a variety of Australian landscapes as people old and young alike have fun in a trio of the Blue Oval’s finest?

No? That’s probably because it doesn’t exist, because Ford Australia doesn’t sell the Bronco SUV here despite the fact it’s the third member of ‘T6’ family alongside the Ranger and Everest.

No vehicle sums up the state of Ford Australia better than the Bronco. It’s a rugged, capable SUV that would seemingly appeal to the Australian market and it’s built on the same underpinnings as the Ranger/Everest (the so-called ‘T6’ platform) that was developed here, in Australia by Ford’s engineering and design teams based in Melbourne.

And yet, despite that, and the fact it obviously has the capability to be made in right-hand drive, Australians are denied access to this reborn icon (Ford’s words).

The problem, it seems, is the Bronco’s popularity in the US market, with orders stretching well beyond a year the company, understandably, wants to make sure it has that resolved before it expands.

At least, that’s what Ford’s global CEO, Jim Farley told CarsGuide in September 2022, leaving the door wide open for the Bronco to eventually make its way down under.

“We can do Bronco and Bronco Sport for the globe for sure,” Farley said. “But we have, like, a year or two order bank so we have a lot of work to do on our capacity before we can even consider something like that.”

He added: “Of course it can be engineered, just like Mustang, but you have to invest in the capacity and it’s like the first or second inning of building up the Bronco line-up.

"It’s a whole family, we’ve just come out with the Heritage, we’ve got Everglades, there’s going to be a lot of iterations so just give us some time.”

And it’s the Bronco Heritage that Mr Farley referenced that this reviewer just spent several days behind the wheel of in the USA, taking it on a cross-country road trip through the country’s south-east and up into Washington.

It was the ideal drive to find out, once and for all, if the Bronco has real potential for the Australian market or if we’re daydreaming on something unworthy of our attention.

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2025 GWM Tank 300 Summary

GWM’s Tank 300 struck a chord with Australian buyers when it launched in 2023. The rugged, boxy design, serious off-roading ability and unbeatable value for money - especially compared with similar models like the Jeep Wrangler - won it a number of new fans.

But something was missing. With an uninspiring petrol engine and a patchy hybrid powertrain the only options, the Tank 300 was sorely missing a diesel.

GWM itself says about 75 per cent of models in the off-road-focused large and upper-large SUV segments are made up of diesel-powered SUVs, so it was missing out on a chunk of sales.

Thanks to some serious nudging from GWM Australia and New Zealand, the Chinese parent company saw the potential and have added a diesel engine to the mix. This is the same diesel unit found in the GWM Cannon and Cannon Alpha utes.

Is the diesel now the pick of the Tank 300 range? Or should you look at another oil-burning 4x4?

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Deep dive comparison

2024 Ford Bronco 2025 GWM Tank 300

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