What's the difference?
Picturing yourself driving a Ferrari is always a pleasant way to waste a few 'when I win Lotto' moments of your life.
It’s fair to assume that most people would imagine themselves in a red one, on a sunny, good-hair day with an almost solar-flare smile on their faces.
The more enthusiastic of us might throw in a race track, like Fiorano, the one pictured here, which surrounds the Ferrari factory at Maranello, and perhaps even specify a famously fabulous model - a 458, a 488, or even an F40.
Imagine the kick in the balls, then, of finally getting to pilot one of these cars and discovering that its badge bears the laziest and most childish name of all - Superfast - and that the public roads you’ll be driving along are covered in snow, ice and a desire to kill you. And it’s snowing, so you can’t see.
It’s a relative kick in the groin, obviously, like being told your Lotto win is only $10 million instead of $15m, but it’s fair to say the prospect of driving the most powerful Ferrari road car ever made (they don’t count La Ferrari, apparently, because it’s a special project) with its mental, 588kW (800hp) V12, was more exciting than the reality.
Memorable, though? Oh yes, as you’d hope a car worth $610,000 would be.
Believe it or not, the McLaren 540C is an entry-level model. But you won't find anything remotely resembling rubber floor mats, steel wheels, or cloth seats here. This is a 'base' car like few others.
Revealed in 2015, it's actually the cornerstone of McLaren's three-tier supercar pyramid, being the most affordable member of the Sport Series, with the properly exotic Super Series (650S, 675LT and now 720S), and pretty much insane Ultimate Series (where the P1 hypercar briefly lived) rising above it.
So, how has this British upstart managed to build a world-beating supercar brand so quickly?
Only a few years ago, McLaren meant nothing to anyone outside the octane-infused world of motorsport. But in 2017, it's right up there with aspirational sports car big guns like Ferrari and Porsche, both of which have been producing road cars for close to 70 years.
So, how has this British upstart managed to build a world-beating supercar brand so quickly?
Everything you need to know to answer that question resides inside the stunning McLaren 540C.
Clearly, this is not a car for everyone, and you’d have to question whether it’s a car for anyone, really, but people who like spending $610,000 on Ferraris, and waiting in a queue to do so, will be delighted, because it delivers the kind of exclusivity, and bragging rights, that you’d have to hope a car called Superfast would.
Personally, it’s a little too much, a little too over the top and definitely too mad, but if rockets are your thing, you won’t be disappointed.
The 540C is desirable on so many levels. Its dynamic ability, blistering performance, and stunning design make the cost of entry a value-for-money ticket. And the refreshing thing is, choosing a McLaren, with its focus on function and pure engineering, sidesteps the wankery that so often goes with ownership of an 'established' exotic brand. We absolutely love it.