Cupra Terramar vs Volkswagen Touareg

What's the difference?

There aren’t many cars like the new Cupra Terramar VZe as it’s a mid-size plug-in hybrid flagship that sits firmly at the premium end of the mainstream market. That’s either a huge advantage… or it’s not.

Because when you don’t have a clear set of rivals, you tend to stand out.

There are alternatives, of course. Things like the BYD Sealion 6 Premium, Chery Tiggo 7 Super Hybrid, GWM Haval H6 GT, Mitsubishi Outlander PHEV and Volkswagen Tiguan eHybrid - but they each approach this space a little differently, whether it’s in pricing, positioning or execution.

Which leaves the Terramar VZe carving out a niche for itself. So the question is, does this plug-in hybrid make a compelling case?

It’s big, it’s fast, it’s luxurious, Volkswagen’s Touareg has always been a stand-out large SUV.

This one, the full-fat R is the latest take on the halo Volkswagen model. It has big shoes to fill.

See, top-spec Touaregs in the past are hardly rivals to the Toyota LandCruisers and Hyundai Palisades of this world. They’re a different breed, with the first-generation Touareg powered by a variety of engines up to a 5.0-litre turbo-diesel V10, and the second-gen version packing petrol and diesel V8s in its upper levels.

They were the ultimate sleeper family SUV, ridiculous engines with rich VW Group lineage in a seemingly mainstream family-friendly package.

But this third-generation version can’t quite replicate the over-engined craziness of its predecessors. It has to think outside the box as emissions regulations crack down the world over.

This Touareg R is a plug-in hybrid. A performance-focused one at that. Can it hope to replicate the unhinged nature of its forebears and find an appropriate place atop the hierarchy of Volkswagen’s R models? Let’s find out.