What's the difference?
Cub Campers is Australia’s oldest camper-trailer manufacturer and one of the oldest businesses in the caravan and camping industry, having just celebrated 50 years of operation in 2018.
The company can lay claim to inventing the soft-floor camper trailer, pioneering the rear-fold and championing off-road campers when everyone else was concerned with the on-road market. Amongst all that, though, it was late to the game when it comes to forward-fold campers, not releasing the Frontier until early in 2016, well after the flood of Chinese manufactured versions became immensely popular. So why did Cub wait so long and was it worth it?
Have you seen that new Ford television commercial filled with its three most adventurous vehicles - the Ranger, Everest and Bronco - driving across a variety of Australian landscapes as people old and young alike have fun in a trio of the Blue Oval’s finest?
No? That’s probably because it doesn’t exist, because Ford Australia doesn’t sell the Bronco SUV here despite the fact it’s the third member of ‘T6’ family alongside the Ranger and Everest.
No vehicle sums up the state of Ford Australia better than the Bronco. It’s a rugged, capable SUV that would seemingly appeal to the Australian market and it’s built on the same underpinnings as the Ranger/Everest (the so-called ‘T6’ platform) that was developed here, in Australia by Ford’s engineering and design teams based in Melbourne.
And yet, despite that, and the fact it obviously has the capability to be made in right-hand drive, Australians are denied access to this reborn icon (Ford’s words).
The problem, it seems, is the Bronco’s popularity in the US market, with orders stretching well beyond a year the company, understandably, wants to make sure it has that resolved before it expands.
At least, that’s what Ford’s global CEO, Jim Farley told CarsGuide in September 2022, leaving the door wide open for the Bronco to eventually make its way down under.
“We can do Bronco and Bronco Sport for the globe for sure,” Farley said. “But we have, like, a year or two order bank so we have a lot of work to do on our capacity before we can even consider something like that.”
He added: “Of course it can be engineered, just like Mustang, but you have to invest in the capacity and it’s like the first or second inning of building up the Bronco line-up.
"It’s a whole family, we’ve just come out with the Heritage, we’ve got Everglades, there’s going to be a lot of iterations so just give us some time.”
And it’s the Bronco Heritage that Mr Farley referenced that this reviewer just spent several days behind the wheel of in the USA, taking it on a cross-country road trip through the country’s south-east and up into Washington.
It was the ideal drive to find out, once and for all, if the Bronco has real potential for the Australian market or if we’re daydreaming on something unworthy of our attention.
All in all, the Frontier is the best forward-fold camper on the market, although it is also the most expensive. If you were making a buying decision purely based on features, you’d probably look elsewhere, but if you are prepared to pay a little more because this camper-trailer is Australian made, you get a very functional camper that’s easy to set up, reliable, strong and light.
In many respects the reasons the Bronco is not available to Australian buyers are clear and understandable - demand remains high in the US market and it’s unclear just how many Ford Australia could sell. A pessimist would point to the modest sales of the Jeep Wrangler but an optimist would point out the sales gap between the Ford Ranger and the Jeep Gladiator and ask why Ford doesn’t think it could out-sell its competition.
Having spent so much quality time with the Bronco it’s clear it would have some major appeal to Australian buyers. The strong sales of the Ranger and Everest, as well as the entire off-road SUV market - the likes of the Isuzu MU-X, Mitsubishi Pajero Sport, etc - it’s obvious we love a rugged, adventurous vehicle.
Ford’s strength in that area, with the Ranger/Everest combination, would seemingly strengthen the case for the Bronco to join its ‘T6’ siblings, but only time will tell.
Having spent an extended period behind the wheel I’m more convinced that the Bronco would find a strong market in Australia. Both with the off-road set and those who like a Land Rover Defender to take the kids to school.
This is an SUV with capability and personality and that should be enough to make it a success in Australia. But for now, we need to play the waiting game…
Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.
The real appeal of a forward-fold camper-trailer is the internal configuration. Because the bed folds out over the front of the camper, the trailer body is configured with a wrap-around lounge and dinette area, that also converts into a bed. It brings a certain level of caravan comfort to a camper-trailer-sized package. Cub’s execution is quite good. The lounge is comfortable and the dinette table is highly adjustable up and down or around and around. It converts into a bed more simply than any other on the market I’ve seen.
The downside of the forward-fold concept is the quantity and access of storage. Very little of the internal storage is easy to get to, and in truth there’s very little of it. That’s what happens when you put a couch in a trailer, sorry. There are hatches under the seats, but even they are limited by the slide-out kitchen and battery box across the back, plus, they’re not as easy to get to as a drawer. It’s the same in every manufacturers version, though. However, the Frontier has one unique features that makes it stand out – a series of pigeon holes under the foot of the bed which provide the only easy-to-access internal storage in any forward-fold I’ve come across so far.
The Bronco is a big vehicle so you do need to climb up into it, but Ford has considered that and integrated handles into the side of the dashboard to help you in.
That’s just one of several small but thoughtful touches around the cabin that show the company has been very considered in designing the Bronco.
The option to have either removable soft- or hard-top is another one of those design touches that show Ford was determined to ensure the Bronco appealed to a broad market of buyers.
It does mean some peculiarities, though, such as the window and mirror controls being on the centre console, instead of the doors.
It also cuts down on small item storage space, as the doors only have small netted areas rather than any meaningful space.
In fact, small item storage is limited to just two cupholders and two small areas up front and in the car there are no cupholders at all in the rear.
Instead, rear passengers are left with the small nets in the doors and nothing else. However, rear passengers do get a USB and power outlet which will no doubt come in handy for owners.
Back in the front the instrument display combines an analogue speedo with a small digital screen that displays the rest of the information.
It’s not a particularly clear layout, with a vertical rev counter next to several other readouts making it tricky to glance at on the move, and unfortunately it cannot be changed like some other digital displays.
The 8.0-inch media screen is a good size and offers Ford’s intuitive SYNC 4 operating system, which is a plus.
In terms of space the Bronco offers reasonable interior room, albeit less than you might expect when you look at how big it is outside.
The front seats are comfortable and offer good visibility of the road ahead, while the rear offers adequate legroom and generous headroom thanks to the tall and squared-off roofline.
The boot measures a very healthy 1008 litres according to Ford, which seems generous based on our real world experience.
It certainly coped well, accommodating several large suitcases and smaller bags, though, so it doesn’t lack for luggage capacity even if its on-paper claim may be grandiose.
Obviously there’s the full-size spare mounted on the rear tailgate in case you need it. The tailgate itself opens in two parts, with the lower half coming out to the side while the glass lifts up, which is necessary because of the removable roof (with the glass section coming off with the top).
The Frontier is quite good under tow. Cub designed and manufactures its own coil-spring independent suspension and has paid quite close attention to the balance and dynamics of the trailer.
As it’s not overly heavy, it’s not a handful, even on the beach, and behind the Mitsubishi Triton I tested it with, it was barely a struggle. On the road, the camper is well behaved, easy to see over and around and because it’s not very long, it’s not very daunting.
The Bronco is designed for off-road use, it isn’t a ‘soft-roader’ and has been created specifically for those who enjoy getting off the beaten path.
Ford claims an approach angle of 43.2 degrees, a breakover angle of 29.0 degrees and a departure angle of 37.2 degrees, plus 294mm of ground clearance and up to 850mm of water fording capability.
We, unfortunately, didn’t get a chance to drive the Bronco that way, instead spending three days behind the wheel driving it through US cities, along highways and winding our way through some picturesque mountain roads.
But despite being out of its element, the Bronco felt perfectly at home.
The fundamental qualities of the ‘T6’ platform, that makes the Ranger such a capable and popular offering with Australian buyers, shines through with the Bronco, too.
It steers with accuracy and has nicely weighted steering, rather than feeling too heavy and slow as some off-roaders can.
The ride is comfortable, too, which isn’t too surprising as it rides on 17-inch alloy wheels with huge 35-inch tyre, with bumps soaked up with ease.
Ford’s drive select system has modes for on-road - 'Normal', 'Sport' and 'Eco' - as well as off-road - 'Mud/Ruts', 'Sand' and 'Rocky' - so you’re covered whatever you want to do.
As for the powertrain, the EcoBoost engine does an admirable job most of the time, feeling powerful enough around town to move this sizable SUV.
However, there are times it will struggle and labour, most obviously when needing to overtake or climb a hill. There were several instances when we found ourselves shifting down from sixth to fourth gear to keep momentum up.