What's the difference?
The all-new Citroen C5 X is different. It takes just one look at the car to realise that.
It’s partly an SUV, has more than a hint of wagon to it, and it’s nothing like the old Citroen C5s of years gone by. That’s no bad thing - because this is the sort of Citroen that people who have never even heard of the brand will likely pay attention to
The brand has shaken off its ‘quirky and French’ vibes for a more ‘modern European’ look, and let me tell you - this is a very interesting car. Read on to find out all the stuff you want to know, plus the things you need to know.
Does Australia need yet another new car brand?
It’s the question I keep asking myself seemingly every other week as a new brand announces its intention to join the other 70 odd marques already competing for a slice of the Australia new-car market.
Chery made a successful re-entry into the Australian market in 2023, quickly establishing itself as a value-led brand. Earlier this year it launched Jaecoo, its more premium, adventure-focused offering and announced it would be spun-off into separate showrooms alongside the new Omoda brand.
The first Omoda-badged vehicle has now arrived, the Omoda 9 Virtue SHS (Super Hybrid System), which will join the almost-as-new Jaecoo J7 and J8 in the growing number of dealers around Australia.
So, does Australia need Omoda? Does the Omoda 9 Virtue SHS make a compelling case, in the same way the sharply-priced Chery models have?
Read on for our verdict.
This is a new take on the Citroen station wagon, and it’s an impressive one at that. It may not tick all the boxes, but it is a comfortable and practical car, with stunning design, decent equipment and a pretty agreeable price tag.
Now, just get that plug-in hybrid version in at a reasonable price please, Citroen.
Note: CarsGuide attended this event as a guest of the manufacturer, with meals provided.
The arrival of Omoda and Jaecoo so soon after Chery’s Australian return just feels like a huge task to take on for the company. And given the amount of other new brands hitting local roads there is a real danger that customers will either feel overwhelmed or simply ignore many of these new models.
Trying to position Omoda as a genuine alternative to luxury brands, and even the likes of Mazda and Volkswagen, is a tough ask for the brand and its dealers. Certainly the price and styling will help attract potential buyers but to cement itself in the local market it will need to make sure it makes an impact early.
Judging the Omoda 9 on its merits, it’s a nice enough SUV and does many things well but doesn’t have any elements that really ensure it stands out from the numerous competitors it faces.
Citroen reckons the C5 X combines SUV, wagon and sedan design cues to make it a true crossover model. I reckon they’ve got a point, and while it’s certainly not as butch as some other crossover wagons out there, it’s not bashful, either.
I’m a massive fan of the assertive front end lighting design, the bold body lines that punctuate the bonnet and swoop backwards down the sides of the car, and the swooping roofline that dips away, almost like the iconic Citroen DS.
It’s quite a large car, too - at 4805mm long on a 2785mm wheelbase, it has a commanding presence, and it’s 1865mm wide (not including the side mirrors) and a rather sleek 1490mm tall.
Of course it has some body cladding and black plastics to give that ‘rough and tumble’ appearance - and the rear features a couple of spoilers on the boot that help it cut through the air cleanly, and they look interesting as well.
Inside, there’s an almost-square steering wheel, which is interesting, and a pair of screens - a 12.0-inch touchscreen for your multimedia duties, and a 7.0-inch driver info screen. It looks and feels upmarket and pretty conventional in the cabin, so let’s see what the practicality is like.
From a design perspective, the Omoda 9 certainly stands out as different from the Chery and Jaecoo range. It has a distinctive look that speaks to its ‘premium’ and ‘technology’ aspirations, both on the exterior and interior.
However, to this reviewer’s eyes, there are also quite clearly some visual similarities to the Cadillac Lyriq, both in the overall silhouette but also the details and cabin design. This isn’t unusual in the car industry, especially from Chinese brands. Jaecoo’s designers clearly took inspiration from Range Rover, so it makes sense that the Omoda would find an equivalent luxury brand to be inspired by. Or perhaps it’s just a coincidence…
The important thing is that it’s notably different to what Chery is offering with its Tiggo models, which form the core of its Australian line-up. Omoda needs to be distinct and more upmarket if it is to justify its price premium. On that front, the wider group has done a nice job of making each brand stand out visually.
Judging the interior of the Omoda 9 on its own, it's actually a very pleasant place to be. The level of design, fit and finish also feels like a big step up on what Chery offers, even if it does feel familiar. The materials don't feel truly premium, but given the price that's understandable and acceptable.
The Citroen C5 X is almost as big as a Subaru Outback, and similar in size to a Kia Stinger. So it ought to have a bit of family-friendliness packed in.
Starting at the back, there’s a 545-litre boot capacity, with the kick-action, electronically controlled tailgate that you can also use the keyfob to open. It is a low, wide, quite squared-off aperture, meaning loading bulky items in should be a breeze. Just note that the roofline does taper down towards the rear, so bigger things will need to be pushed towards the seat backrests.
Or, if you’re really acting like a delivery van, you can drop the rear seats down to allow 1640 litres of cargo capacity. There are boot-mounted releases to drop the seats down, and there’s a floor mat in the boot, under which is a space saver spare wheel.
Back seat occupants are decently catered for. I’m 182cm/6’0” tall and I managed to sit behind my own driving position with plenty of leg and foot room - however, the sunroof does create a bit of a hump in the ceiling that you might bump your head on, and those with big feet or small children might want to take note that the sills in the door openings are very tall. A child could easily trip over them if they were clambering in the back in a rush.
Children will be covered with a pair of ISOFIX child-seat anchor points in the window seats and three top-tether restraints, too. There are map pockets, door pockets with bottle holders, a pair of USB-C charge points and directional air vents, too.
However, it wouldn’t be a French car without some kind of quirky cup holder situation, and the back seat has none - there’s no flip-down armrest to speak of. But the seat is exceptionally cushy.
Front seat impressions are good - and cup holders are present. They’re big ones, too - large enough for a big cuppa or a bottle of water, even, And there are door pockets with bottle holsters as well.
There’s an opening centre armrest box with a USB-C charge point, and in front of the interestingly designed recessed gear selector and parking brake, there’s another storage spot with a wireless phone charger, too. Nice.
Seat comfort up front is very good, with lots of adjustability (eight-way electric for the driver, six-way electric for front passenger) and heated front seats as well.
Scoring a big tick from me is the fact there are physical dials and buttons for the air conditioning and ventilation controls. But they’re in that glossy black finish, which shows fingerprints so much that it makes you feel self-conscious of being a walking germ farm.
The big touchscreen multimedia system has a few buttons and knobs, too - though the menus on screen do take some getting used to. It is highly customisable, so if you bought one you’d set it and forget it, but on first impression I struggled to get to grips with some of the nuances of the menus.
It does, however, have wireless or wired Apple CarPlay and Android Auto (with the media-feed USB-C port under the controls) and it goes full screen, too, while leaving enough space for other crucial elements. The graphics are nice and high-definition, and the 360-degree camera display puts the “surround” view units in Peugeot models to shame.
There’s also a configurable driver info screen, and a crisp and lovely head-up display as well.
One of the standout features of the Omoda 9 is its size, measuring 4775mm long with a 2800mm wheelbase. That makes it longer in both measures than the likes of the Toyota RAV4 and Mazda CX-5, pushing it to the upper end of the ‘medium-sized’ SUV segment.
That liberates more space inside, with good room up front and a generous back seat, at least in terms of knee and foot room. The rear seats are compromised slightly by the large sunroof and sloping roofline, with headroom tight for anyone over 180cm.
Unfortunately, the space isn’t utilised as best as it can be, thanks to the lack of seat height adjustment for the driver. It’s not unique to Omoda and is becoming a common issue among Chinese-built cars for reasons I can’t explain. What it means is I couldn’t get the seat to a point I was 100 per cent happy with, which is a problem for what should be a very comfortable vehicle.
Omoda compensates for this with some clever technology, beyond just the pair of 12.3-inch screens (housed in a single setting, which again looks very similar to the Cadillac Lyriq), and the option of wired or wireless Apple CarPlay and Android Auto.
The 14-speaker Sony sound system includes two speakers inside the driver’s headrest. This is a clever addition that allows you to take phone calls via these speakers only, so you don’t annoy the rest of the occupants in the car.
The other notable luxury element is the fragrance system, which can diffuse three different scents into the car. While the names are a bit hard to interpret (Natural, Cure and Sport), the fact you can choose from three different scents and have them gently fill the cabin is a nice luxury touch.
In terms of storage, there's plenty of small item spaces around the cabin and the boot measures a roomy 660 litres and offers a nice flat floor with a square load area. However, that comes at the expense of any sort of spare tyre, with a tyre repair kit located under the floor.
Citroen has made it simple for customers. There’s only one spec available for the C5 X at the time of launch, and it comes pretty much fully loaded for the list price of $57,670 (that’s before on-road costs).
The so-called C5 X Shine is the version we get at that price point, though there may be a higher-priced model with a plug-in hybrid powertrain sometime in the near future.
As it stands, this crossover wagon could be something you consider as an alternative to high-spec Subaru Outback (which maxes out at $55,990 for the new top-spec turbo XT version), or maybe you could think of it as a bit of a cut-price Euro alternative to an Audi A4 Allroad (from $75,200). The Citroen also looks like good value alongside the Peugeot 508 Sportswagon (from $65,657), which it shares a platform and technology with, and a value alternative to a VW Arteon Shooting Brake 140TSI at $65,640.
Standard are 19-inch wheels, LED headlights and daytime running lights, LED tail-lights, LED fog-lights, roof bars, two-tone paint finish with a black roof, leather interior trim, electric front seat adjustment, heated front seats, a sunroof, keyless entry and start, and sat nav with a standard three-year online subscription so your maps will stay up to date. You can extend up to six years, or you can use the integrated Apple CarPlay or Android Auto.
The screens are a 12.0-inch touchscreen for multimedia, and there’s a 7.0-inch driver information screen and a head-up display as well. There are four USB-C ports (two front, two rear), an auto-dimming rearview mirror, front and rear floor mats, and a space saver spare wheel.
The colour palette includes the following colours: Magnetic Blue metallic is the only no-cost paint option, while Steel Grey, Platinum Grey, Amazonite Grey and Nera Black are all priced at $690. Believe it or not, Pearl White paint is the most expensive option at $1050.
It certainly has plenty of gear for the money, and the design is something you’d pay money for, too. Let’s take a closer look at it.
For those who have been paying close attention the Omoda name will be familiar, as the Chery Omoda 5 was the first model the Chinese brand launched on its return to Australia. That has now evolved into the Chery C5, so the Omoda 9 becomes the first standalone model for the brand as it tries to position itself as a more premium, luxury and lifestyle brand separate from Chery.
While there are no confirmed plans for further Omoda models yet, the Omoda 9 is being positioned as the flagship of the range. It’s a medium-sized SUV but at the larger end of the segment so it will compete against the likes of the Mazda CX-60, BYD Sealion 6 and even the Mitsubishi Outlander PHEV.
In keeping with the more premium image the brand is trying to create, there will be a single, high-specification model offered, the Virtue SHS, which will be priced from $61,990 plus on-road costs.
For this price you get 20-inch alloy wheels, LED headlights and tail-lights, dual-zone climate control, a 14-speaker Sony-branded sound system, inbuilt navigation, surround view camera, automatic parking function, head-up display, wireless smartphone charger, leather seats with memory function, heated seats and steering wheel and even an in-built fragrance system.
Yes it’s almost 2023, but the Citroen C5 X model launching right now isn’t bringing anything new or exciting to the table in terms of what’s powering it.
Instead, it runs a 1.6-litre turbo-petrol four-cylinder engine that is also used in other Citroen and Peugeot models. No hybrid tech, no electric version yet…. But Citroen has stated it is keen to bring a plug-in hybrid model to the market. Hopefully, it comes soon.
The petrol motor used here is the brand’s PureTech 180 with Stop & Start, and it’s good for 133kW of power at 5500rpm and 250Nm of torque at 1650rpm. This isn’t a small car, but it is relatively light, weighing in at 1439kg (tare mass).
However, it has a pretty small engine with low outputs for this type of vehicle. For context, the 508 from Peugeot has 165kW and 300Nm.
The C5 X has a standard fit eight-speed automatic transmission, and despite some SUV pretences, it’s a two-wheel drive, with power sent to the ground via the front wheels only.
That much-anticipated plug-in hybrid (or PHEV) uses the same petrol engine but adds an 81kW electric motor to the mix, for a combined output of 168kW of power and 360Nm of torque. Grunty.
The Super Hybrid System may sound fancy, but it’s effectively a plug-in hybrid powertrain, which is a technology that is becoming increasingly familiar to Australian drivers as it fills the gap between internal combustion and electric vehicles.
Omoda’s SHS system combines a 1.5-litre turbocharged petrol engine with three electric motors - two at the front, integrated into the transmission package and one at the rear - to create a potent SUV. This complex system can send power to either the front wheels or all four wheels via a three-speed ‘Dedicated Hybrid Transmission’.
Omoda claims the combined output of the Super Hybrid System is 395kW, allowing this family friendly SUV to sprint from 0-100km/h in just 4.9 seconds.
It’s backed up by a 34kWh battery, which allows for meaningful electric only range too.
If you see a brand-new Citroen C5 X in the showroom or on the street you’ll note that the sticker on the windscreen shows an official combined cycle figure of 6.0 litres per 100 kilometres. For a petrol engine, that’s impressive.
Now, whether you get near that will be determined by how you drive. Lots of city and urban driving could result in a higher figure - but it does have start-stop tech for the true traffic grind.
On the launch drive, which included a mix of different driving situations, I saw an on-display return of 8.5 litres per 100 on the trip computer.
Fuel tank capacity is 52 litres, meaning a driving range of 866km if you can achieve the official figure, or 611km if you average what I did on the launch drive.
Can’t wait for the plug-in hybrid version of this car; it has claimed efficiency one-fifth of the petrol version launching initially - yep, it sips a claimed 1.2L/100km… but of course that relies on you making sure you actually charge it up and use the 50km of EV driving range it is said to offer. We’ll cover it off in more detail when the vehicle launches locally, likely sometime in 2023.
What gives Omoda some confidence to use the Super Hybrid System name is its claim that the battery allows the 9 to drive up to 145km (WLTP) on electric power alone, which is more than both a conventional hybrid and many existing PHEV models. For example, the Mitsubishi Outlander PHEV has an EV range of 84km and the Mazda CX-60 can make 76km.
Fuel economy is officially rated at 1.4L/100km, although that relies on using the battery to its maximum and once that is depleted, you can expect to see a much higher figure. Realistically somewhere around 5.0L/100km is what you should expect if you do mostly urban driving and anything below that is a good result.
Omoda claims that the Virtue SHS can drive up to 1100km, but that is theoretical and based on achieving both the full EV-only range and then the 1.4L/100km figure, which isn’t actually achievable in the real world.
If comfort is your main priority when it comes to your new car, then the Citroen C5 X (or any Citroen, really) should suffice.
The brand says that comfort is one of its defining features - a pillar of why Citroen exists, if you will - and as the flagship model in the brand’s lineup, this should represent the ultimate in comfort.
And it does.
The seats - with triple-layer foam - play a big part. They’re wider than most seats and, while they don’t hold you in place like the buckets in a sports car, this isn’t a sports car.
It also has acoustic glass front and rear to help make it feel more serene and ‘cocoon-like’ inside. There’s barely any wind noise, and just a touch of road roar over coarse-chip roads, but it’s far from noisy in the cabin.
Further, it glides along with relative comfort over bumpy sections of road, with the so-called Suspension with Progressive Hydraulic Cushioning all-but eliminating road surface intrusion into the cabin.
The suspension has hydraulic cushions at the ends of the springs and dampers (but before the bump stops) that are designed to delete the little bumps in the road surface, while also helping lessen the impact of larger imperfections like potholes. And, with the launch being held in Sydney on yet another wet day, the suspension did a spectacular job.
You can still feel the 19-inch wheels moving around a bit when you sink into a pockmark, but the way it feels from the driver’s seat is very good. I didn’t get to play passenger on this launch drive, but the seat of the pants vibe I got was that all occupants will be cosseted nicely.
That tendency towards relaxed movement is reflected in the handling of the car, too. It’s not a corner carver. You can engage Sport mode - which adapts the powertrain (engine and transmission calibration and sensitivity) and also the steering weight, if you really want to.
On the engine - it is perky enough in Sport mode and can do the 0-100km/h sprint in 8.1 seconds, according to Citroen.
This powertrain should really be categorised in the ‘comforting’ rather than ‘compelling’ category. It’s not a bad engine - but you can feel the weight of the car is holding it back, and it particularly feels a bit sluggish from a standing start. I also noticed a bit of vibration through the car under full-throttle acceleration, too.
But honestly, unless you were trying to duck through a gap in traffic, you’re not likely to spend much time with your foot pinned to the boards in this car.
I love and admire that this isn’t a car designed to be sporty. It isn’t trying to be that. The PHEV version will be more of a driver’s tool, with an adaptive suspension system and more power and torque. But honestly, I’d be happy with the C5 X as it is, because it’s just a lovely car.
While a generous level of standard equipment is one key measure of a luxury/premium vehicle, driving is another. For a vehicle to be truly premium it must have effortless performance, a comfortable yet controlled ride and confidence-inspiring handling.
This sets the bar quite high for the Omoda 9 and that makes it hard to really live up to the brand’s aspirations.
From a performance perspective the SHS powertrain does a great job. Certainly 395kW means the SUV feels quick and easy to punch into gaps or call for a burst of acceleration. But the rest of the driving experience doesn’t really live up to the premium standard buyers might expect.
The ride is too busy most of the time, never feeling settled and often fussing over the bumps in the road. It lacks the smooth, relaxed ride that premium buyers are looking for.
The same is true for the handling, with the steering too light and vague off-centre and lacking feeling when you find yourself on the open road.
The Omoda 9 is by no means a bad car to drive, but it does lack the precision and elevated comfort that genuine premium cars need to have. Perhaps with some local ride and handling optimisation it could get closer to what buyers in this part of the market expect.
There’s nothing groundbreaking on offer in terms of safety tech in the C5 X - but it does debut a few things for the Citroen brand, like rear cross-traffic alert. Yep, it took this long to get that in a Citroen.
There’s also active lane positioning assistance, “extended range” blind-spot monitoring and adaptive cruise control with speed sign adjustment, and the expected items like auto emergency braking (AEB) with pedestrian and cyclist detection.
It has parking sensors front and rear, and a 360 degree view camera. The camera is a big, big step up on the Peugeot 508 that the Citroen shares plenty with.
However, the C5 X doesn’t have a front centre airbag like some new rivals, though it does have dual front, side and curtain airbags fitted.
There is no ANCAP rating or Euro NCAP score for this car. But based on the current expectations and criteria, it wouldn’t likely score the maximum five-star rating due to some safety technology items being absent (junction assist for AEB, child presence detection, motorcycle AEB).
The Omoda 9 ticks all the boxes that customers and, just-as-importantly, the safety authorities expect, like autonomous emergency braking (AEB), forward collision warning, emergency lane keeping, driver monitoring system and adaptive cruise control.
Omoda even goes a step further and offers 'Traffic Jam Assist' and 'Integrated Cruise Assist', which can centre you in the lane when cruise control is active to create a low level of autonomous functionality.
However, like so many modern cars these safety systems are not integrated smoothly into the driving experience. Instead, the Omoda likes to distract you with graphics and warnings on the dashboard and then warn you that you’re distracted. To be blunt, it’s both annoying and - ironically - very distracting.
To the credit of Omoda, as well as Chery and Jaecoo, the company has invested in a local tuning program for the active safety features and there has clearly been a dramatic improvement since the first Chery model I experienced less than 12 months ago. Hopefully with a bit more time and tuning the systems will become better integrated and the car won’t tell you you’re distracted looking at warnings.
In terms of a crash test safety rating the Omoda 9 hasn’t been tested by ANCAP yet but has five-stars from Euro NCAP so there’s little reason why it would be dramatically different if crashed locally.
Buy a Citroen and you get a five-year/unlimited-kilometre warranty, as well as five years roadside assist and a five-year capped price servicing plan.
The C5 X isn’t cheap to maintain, with the average service cost sitting at more than $560 - that’s based on service intervals of 12 months/15,000 kilometres.
In a bid to give customers confidence to try a new brand Omoda is applying the Jaecoo ownership model, which means an eight-year warranty as well as eight years of capped-price servicing and roadside assistance.
Service intervals are every 15,000km or 12 months, whichever comes first and across the eight years you’ll be spending a total of $3343, which averages out to just over $418 per year.
The decision to offer such extended coverage is a commendable move from Omoda and will no doubt help its bid to convince customers to give it a chance.