What's the difference?
Citroen's C4 Cactus made quite an impression. A polarising machine, it was the Frenchest French car for ages which translated into almost no local sales but admiration for the bravery of those who signed it off.
It did quite well in its home market though and its designers took note. When the company turned its attention to a smaller SUV based on the C3 hatchback - complete with the baffling Aircross name - the Cactus was an obvious inspiration.
With the Hyundai Venue on the scene - as well as a wealth of larger machines at lower prices - the Citroen C3 Aircross needs to be good to justify a big sticker price.
Jaguar raised more than a few eyebrows in 2016 when it entered the rapidly expanding world of premium SUVs with the mid-size F-Pace. And the product development boffins at Coventry HQ liked it so much they cooked up another one.
The compact E-Pace (and subsequent electric I-Pace) has re-positioned the brand from luxury sedans, wagons, and performance sports cars, to all that with SUVs now leading the brand and product charge.
The F-Pace is a beautifully composed five-seater. Does this smaller E-Pace package deliver even more good things?
It's a good car, no question. Individuality is key to Citroen's brand appeal and you get that, too. A comfortable cabin, plush ride and hot damn, it's way too expensive, which is a crying shame. You could argue - as Citroen's product planners probably have - that it doesn't help to offer one in the mid-$20K mark because it won't make much money because so few people will buy it. Drop it at a premium, only lose a few opportunistic buyers but make more money per unit with committed fans? Why not, I guess?
Like most French cars, I'm glad it exists for weird French car fans like me to consider.
The Jaguar E-Pace Chequered Flag P250 is a compact, polished premium SUV package. Good value, super safe and spacious, it combines brilliant practicality with comfort and healthy performance. It’s a little thirsty, there are some relatively minor dynamic niggles, and Jaguar’s ownership package needs to lift its game. But for those who don’t have a lot of room to spare, yet don’t want to skimp on the luxury experience, it’s a compelling option in a highly competitive category.