What's the difference?
Citroen's C4 Cactus made quite an impression. A polarising machine, it was the Frenchest French car for ages which translated into almost no local sales but admiration for the bravery of those who signed it off.
It did quite well in its home market though and its designers took note. When the company turned its attention to a smaller SUV based on the C3 hatchback - complete with the baffling Aircross name - the Cactus was an obvious inspiration.
With the Hyundai Venue on the scene - as well as a wealth of larger machines at lower prices - the Citroen C3 Aircross needs to be good to justify a big sticker price.
I remember the first Bond film I ever watched.
I was about eight or nine years old, and it was GoldenEye on VHS. In that film, Pierce Brosnan drove a BMW Z3 convertible, which obviously oozed cool.
I didn’t know at the time that it was just a little bit weird that he wasn’t driving an Aston Martin for the entire duration of the movie, but it didn’t matter, that drop-top Beamer with its radar and missiles imprinted itself on my mind.
As such, I’ve always had a soft spot for BMW’s 'zed' range, so I was quite keen to helm this new one as it came through the CarsGuide office, especially since it shares its underpinnings with the new Toyota Supra.
So, is the new Z4 a case of never meet your heroes? Or did it make me feel a little bit like a secret agent? Read on to find out.
It's a good car, no question. Individuality is key to Citroen's brand appeal and you get that, too. A comfortable cabin, plush ride and hot damn, it's way too expensive, which is a crying shame. You could argue - as Citroen's product planners probably have - that it doesn't help to offer one in the mid-$20K mark because it won't make much money because so few people will buy it. Drop it at a premium, only lose a few opportunistic buyers but make more money per unit with committed fans? Why not, I guess?
Like most French cars, I'm glad it exists for weird French car fans like me to consider.
The Z4 didn’t make me feel like Peirce Brosnan’s 007. It’s way too serious – a proper gritty reboot. Maybe it’s meant for Daniel Craig. Either way, its brave design makes it one of the best-looking BMWs of recent memory, and it’s a tech- and comfort-fest that the Bavarian automaker should be proud of. I just wish it was a smidge more fun behind the wheel.