What's the difference?
The Chevrolet Silverado enjoys enduring popularity in Australia’s unique new vehicle market for locally remanufactured right-hand drive versions of full-size US pick-up trucks.
Armed with unique V8 power, the range offered by General Motors Speciality Vehicles (GMSV) comprises the entry-level 1500 LTZ Premium and top-shelf 1500 ZR2, while the colossal 2500 HD offers the ultimate in heavy towing capabilities.
Their combined sales represent a leading market share of more than 40 per cent, in a specialised segment where purchase prices extend well into six figures.
The latest MY26 Silverado range is backed by a new five-year/unlimited km warranty paired with five years of roadside assist, which provides greater peace-of-mind for buyers than the previous three-year/100,000km and three years' roadside assist. The ZR2 also gets upgraded driver assistance plus additional exterior colours.
We recently spent a week aboard one of the latest 1500s to find out why the Silverado is such a popular choice for Aussie buyers and if it’s well suited to tradie duties.
Is this the car Ford Australia is crying out for?
It’s a question we’ve been asking ourselves from afar ever since the Maverick first appeared in the USA in 2021. In simple terms this is an SUV disguised as a ute, or if you prefer to look at it another way, a ute designed for the urban environment.
Why does Ford Australia need it? Because utes are what it does best and SUVs are what it struggles with. The Ranger is, by some margin, its best-selling model and the F-150 is coming to a showroom near you soon, while the Escape SUV has been dropped due to consistently low sales.
The Maverick isn’t quite a true replacement for the Falcon ute, but it’s arguably closer in concept than the more rugged Ranger.
It’s the kind of vehicle that should pacify people calling for Subaru to bring back the Brumby. In other words, this is a vehicle that has the potential (key word) to appeal to a broad audience; even more so than the niche Bronco off-roader.
There's a significant catch, though. Ford doesn’t make it in right-hand drive.
Fortunately for CarsGuide we were recently given the opportunity to sample the Maverick in the USA getting behind the wheel of the XLT Tremor variant in Los Angeles, California.
With its unique V8 soundtrack, all-terrain capabilities and sumptuous comfort, the ZR2 is a quintessential American muscle truck that's as capable of carting crews and accessing rugged worksites during the week as it is towing boats, horse-floats and caravans or getting muddy on weekends. For either work or play, there's a lot to like here.
Potential is the key word when it comes to the Maverick. It has loads of potential to be a sales hit in Australia, provided Ford can get it in at the right price and specification level. In many ways, for all the success the Ranger has had for the company, the Maverick is the closest thing Ford has built to the Falcon Ute since its demise.
There’s obviously no guarantees in the automotive business, but if Ford could add the Maverick as a would-be Escape replacement it clearly has the potential (there’s that word again) to do a much better job for a brand known for its adventurous models. Whereas the Escape struggled to attract attention in a crowded SUV market alongside the likes of the Mazda CX-5, Toyota RAV4 and others, that wouldn’t be the case for the Maverick.
It’s been a hit for the Blue Oval in the US, with more than 22,000 examples sold in the first three months of 2023 and the company hiring more workers to try and keep up with demand. Which will only delay any plans to bring it to Australia, as the US market clearly has priority.
Which is a shame, because it would appeal to the large number of Australians who live in urban centres but have an active lifestyle. Especially the hybrid model, which would be ideal for weekday use while allowing owners to chuck their mountain bike or surfboard in the tray and head for adventure on the weekends.
Maybe that’s an idealistic view, but the Maverick left a strong impression and would fit so neatly into Ford Australia’s line-up it would be a waste if it never made its way Down Under.