Chery Tiggo 7 vs Ford Puma

What's the difference?

Is the Chery Tiggo 7 just cheap, or is it cheerful too?

Well, not only does this plug-in hybrid break new ground for pricing, but it’s more than a one-trick-pony with a cleverly-tuned hybrid drivetrain that saves fuel, even when the battery is depleted.

The Tiggo 7 still needs work in some areas, from the average software, to the spongy driving dynamics, but there’s no denying this SUV will put the pressure on its rivals.

Which variant would I pick? Actually I’d probably splash the extra cash for the Tiggo 8 plug-in, which seems slightly better at everything and is physically more car for not a lot of extra outlay.

Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.

If a minimum price and maximum interior space are your priorities, then the Puma is not for you. Especially so in the flagship ST-Line V, which may seem too small and a tad cramped compared to, say, a Seltos, C-HR or ASX.

Where the Ford excels, typically, is in the way it encourages the keen driver while cosseting four occupants (and a surprising amount of their cargo). There's a poise and maturity to the way the Puma moves that puts it on a par with or even beyond some premium compact SUVs. Even the styling is a statement. If the badges (and dashboard) were covered, you might be convinced this cat is actually a Jag.

If all that is more important, then the ST-Line V is for you. The very antithesis, then, of the unassuming and unloved EcoSport the Puma usurps.

The Tiggo 7 hybrid sticks to the combustion car’s relatively tame styling. Chery hasn’t followed rivals like BYD, MG, and Kia down the track of having more extreme designs, instead choosing something that will appeal to many people. It still has a glitzy grille, big wheels, and a contemporary light bar across the tailgate, but maintains a pretty standard boxy visage.

It’s even difficult to tell the plug-in hybrid apart from the combustion car, with the main differences being the more aerodynamic wheel designs, and a different and more sleek light-bar piece across the rear.

The inside is much the same story, looking nearly identical to the combustion version. 

If you look closely, you’ll see the lack of an ignition button, because you just put your foot on the brake to start the car, but other than that it’s a familiar and contemporary synthetic-leather-clad space.

If anything there’s an element of Mercedes worship, with the door trims, switchgear, and even dual-panel screen layout looking like an homage to something like an A-Class.

Again, it shoots for mass appeal rather than choosing to make a statement on design direction, and for many will be nice enough.

If you search for the 1998 Puma coupe, you'll see some vague similarities with its modern SUV namesake, especially in their anthropomorphic face. It's in the eyes. There are also hints of Aston Martin (DBX), Porsche (Macan) and – let's face it – Mazda (CX-3).

Yet the real achievement lies in the way Ford has managed to make a 4.2-metre-long by 1.8m wide by 1.6m high crossover look so svelte, with the resulting balanced proportions, flowing lines and taut surfacing giving the Puma quite an athletic visual presence. After the EcoSport failure, head-turning looks were deemed paramount.

The extra girth gained by widening the Fiesta's platform allowed Ford's designers to create a muscular body that could also accommodate a metre-wide tailgate opening, while beneath the cargo floor is an exceptionally deep storage box, bringing better-than-expected practicality to boot.

There are a few quirks that mean the Tiggo 7 isn't the most practical option in the space, but it hits on some key things regardless.

For a start, the seating position is a little odd. It’s a bit too high which is good for visibility, but not so great if you don’t want to feel like you’re being tossed side-to-side in corners.

And while the seat and wheel have a reasonable range of motion for adjustability, the fixed nature of the dual screens and how close the wheel sits to them will make taller drivers feel like they're peering down on the screens, or that they’re blocked by part of the steering wheel.

At least visibility is excellent out of the cabin and the plush seat trim makes for a comfortable drive.

Also a little strange is the shifter. You need to properly depress the brake pedal to get it to shift into drive or reverse. Simply holding the brake pedal enough for the car to be stopped isn’t good enough, which can be frustrating when you’re trying to do a quick three point turn.

Weird ergonomics aside, there’s enough cabin storage. This consists of a large bottle holder in each door, a further two with spring-loaded edges in the centre console, and there’s a bay for your phone which is also the wireless charger on higher grades. Covering the bottle holder and phone area is a somewhat old-school rolling shutter. Good for cable management, I suppose.

Underneath the bridge-style console is another textured storage area, which is good for loose objects or small bags, and the armrest box is nice and deep too.

This brings us to the screens and lack of dials. On the plus side, there is a dedicated touch panel with shortcuts for most of the core climate functions. This is never as good as having actual tactile buttons and dials, but it’s better than full touchscreen controls.

The screens, meanwhile, are fast and sharp, but the software is downright ordinary, and not good enough if you’re going to make screens such a focal point of the car.

The sheer number of different menus and confusingly labelled tabs within them makes adjusting things on the fly pretty frustrating and there’s something of a learning curve to try and figure all the bits out. The worst part is it’s not even consistent in terms of menu layouts and locations between the Tiggo 7 and Tiggo 8.

The Tiggo 7's digital dash is fine. It’s a dual-dial layout with a few screens on the right side to toggle through. Weirdly the trip computer seems to only record the last 50km in this panel. I wish it was more customisable and presented data in a more attractive way.

At least the wireless Apple CarPlay was seamless and worked well in my time with the cars.

The back seat is a highlight of the Tiggo 7. The abundance of synthetic leather trims continue into the rear doors, as do the soft seat bases. Behind my own driving position (I’m 182cm tall) I had leagues of legroom and headroom was great too. Amenities are okay, with a pocket on the back of each seat, a single USB port, adjustable air vents, and two storage trays. There’s a large bottle holder in each door and in the drop-down armrest, too.

At the time of writing, Chery was yet to provide official figures for the boot space, which is thought to be slightly different from the combustion car. For reference, the combustion car’s boot measures in at 356 litres to the top of the seat backs, which is far from the largest in the category. and frustratingly there’s only a tyre repair kit under the floor as well as the 12-volt battery and high-voltage inverter for the charging system.

It’s important to also call out that the Tiggo 7 Super Hybrid doesn’t get a household power outlet anywhere in the cabin or boot, which feels like a missed opportunity to make the most of its battery.

Compact yet spacious, the ST-Line V's interior has strong as well as weak points.

Let's start with the latter. The most obvious connection with the Fiesta is in the Puma's dashboard, which is largely shared between the two. After all the effort expended on the design and chassis, this is somewhat disappointing. There's nothing wrong essentially with the fascia's aesthetics or functionality – it's just that the look is humdrum and dated. What's needed is something with the visual wow factor as found in the latest Peugeot 2008, especially at this price point.

Yet Ford has at least tried to put some tinsel inside this most expensive version of its smallest SUV.

Stitched perforated leather seat facings, carbon-fibre-look trim and soft vinyl coverings in key touchpoint areas bring an upmarket look and feel, backed up by a now-familiar digital instrumentation layout, a lovely flat-bottomed three-spoke steering wheel, easy and intuitive multimedia interface and a wireless phone charger. That electronic cluster, by the way, changes colour and markings but doesn't have the scope of multimedia displays of, say, Audi's Virtual Cockpit. It's comparatively rudimentary.

Conversely, there's a solidity and quietness as well, offering a level of refinement that's usually found in more-premium Euro alternatives. We weren't expecting that, though of course this is a German Ford product.

Our test car also boasted a vast glass opening sunroof, adding to the opulence. With all this gear, the ST-Line V's cabin is properly appealing.

On the practicality front, entry and egress is pretty good, the driving position is excellent (thanks in no small part to a big amount of adjustability for both the steering column and seats), the front cushions themselves are sumptuously enveloping, while wide door pockets and a big glovebox obviously come in useful. And there's a USB-C outlet in the centre cubby between the seats. How modern.

However, rear vision out is poor, there are no seat warmers and some of the lower-lying plastics are a bit drab.

The back seat isn't really suitable for people over 175cm, as kneeroom is limited and taller scalps may scrape the ceiling with the twin-pane sunroof in situ. The latter also means no overhead grab handles.

But the backrest angle and cushions themselves are fine, even for longer journeys. Just don't expect to squeeze a third adult in the back unless rubbing shoulders won't bug you. Note, too, that the rear cushion does not slide or tilt forward to allow for a lower load area when the backrest is folded down. Pity.

There is a receptacle in both doors for small bottles but no cupholders whatsoever (how can Ford call itself an American company?), or face-level air vents – though the large dash vent outputs do reach the rear. Amenities such as USBs and cupholders are AWOL; and vision out from back there is limited by the high shoulder line. Tough if you're trying to peer out. Sorry, Fido.

The Puma's overall compact footprint and rear packaging clearly suggest that this is aimed at singles, couples, or couples with smaller kids/pets to transport around.

Still, for a small SUV, the cargo area isn't bad at all. The standard floor depth is fairly generous, with a long and flat loading area, but below that is a narrower yet deeper waterproof area, while under that again is a space-saver spare wheel. Clever. Also intelligent is the luggage cover that lifts automatically with the tailgate, as per Mazda's CX-5.

For the record, cargo capacity is rated at 410 litres with the 60/40 split-fold rear seats erect – or 1170L with them folded down flat. These figures far outstrip the CX-3.

To sum the cabin experience… it's far-better than its Fiesta-sourced dashboard may suggest, while the ST-Line V treatment goes a long way in helping justify the premium. That's a win.

In Australia, the Puma plays in the burgeoning 'Light SUV' segment, so goes up against the ageing yet athletic Mazda CX-3 as well as Honda's HR-V, along with more recent challengers like the Hyundai Venue, Kia Stonic, Nissan Juke II, Toyota Yaris Cross and Volkswagen T-Cross. All are ready to pounce on the bestselling Hiroshima crossover.

What every one of these baby SUVs have in common is that they're based on B-segment – or supermini – platforms. However, prices and sizes do blur in this corner of the class, with larger small-car-derived rivals from the 'Small SUV' segment above, led by the Mitsubishi ASX, Kia Seltos, Mazda CX-30 and Hyundai Kona, also in the Ford's crosshairs.

Formidable opponents indeed, and just like that, the first big hurdle appears for the Blue Oval hopeful. Puma is Light SUV-sized but Small SUV-priced, with the entry-level grade kicking off from a tenner under $30,000, and before on-road costs. That's even more expensive than the VW.

This instantly eliminates it from many buyers' radars.

In contrast, a CX-3 Neo Sport starts from just $22,890. But that's with a manual gearbox, plain interior and steel wheels, whereas the Puma includes a ripper turbo engine/auto combo, climate control, a smartphone app that allows for remote vehicle location/ locking/unlocking/starting, voice-activated sat nav, wireless smartphone charging, lane-departure warning and assist, traffic-sign recognition, driver impairment monitor, 17-inch alloys and a leather steering wheel.

Along with other goodies like AEB with pedestrian alert, reverse camera, Bluetooth audio and telephony, Apple CarPlay/Android auto, digital radio, live traffic updates, fuel-saving engine stop/start, auto headlights, rain-sensing wipers, adaptive cornering fog lights, powered folding mirrors, push-button start and puddle lamps, the Puma looks and feels up-spec inside. To match most of that stuff in the CX-3 you'll need a Maxx Sport auto from $26,890.

Rising to the $32,340 ST-Line drops the Puma's ride height by just 2mm (to 164mm), but adds firmer suspension, a body kit, glitzier alloys, sports seats, a 12.3-inch digital instrument cluster, flat-bottomed steering wheel, paddle shifters and racier trim for a racier experience, though it loses the climate control for a manual air-con set-up. Strange. This grade might just be the sweet spot in the Ford's range, though it does sit about $1300 higher than the CX-3 sTouring equivalent.

Finally, the subject of this test, the ST-Line V, scores privacy glass, lashings of chrome, keyless entry/start, leather upholstery, climate control, premium audio, a powered tailgate and 18-inch alloys. All for $35,540, it's about on a par with CX-3 Akari, but lacks the latter's powered driver's seat and heated front cushions, among other items. The Mazda also goes one better with a $2000 AWD option from all mid-level grades up, as well as manual availability.

We recommend the $1500 Park Package, which ushers in adaptive cruise control with full stop/go and lane-centring tech, as well as blind-spot detection and auto parking. Premium paint adds $650, a panoramic roof $2000, roof rails $250 and a black roof $500.

Against compelling alternatives costing less, like the high-flying Seltos Sport+, CX-30 G20 Touring and Toyota C-HR Koba, the ST-Line V struggles to make sense on paper. Can the Puma's cabin and driving experience claw back its obvious price disadvantage?

Underneath a plastic cover there’s a mass of nearly unrecognisable stuff, but under the bright orange cablework and an enormous black plastic air box, there’s a 1.5-litre turbocharged four-cylinder engine (105kW/215Nm) mated up to what Chery calls a one-speed ‘dedicated hybrid transmission’.

I think Chery is underselling it by calling a quite clever hybrid transaxle a ‘one-speed’ transmission, because it’s far more complicated than that and makes this car more than a one-trick pony.

You see, with clutch packs and software and an electric motor that can put out even more power than the engine (150kW/310Nm), this hybrid system makes this version of the Tiggo 7 the best one to drive, and makes it remarkably efficient, even when the battery is drained, and not all plug-ins can claim the same.

A multiple international engine-of-the-year winner, the compact and lightweight, 999cc 1.0-litre twin-cam three-cylinder turbo petrol unit is the sole choice for now. Driving the front wheels via a seven-speed dual-clutch transmission (DCT), it delivers 92kW of power and 170Nm of torque.

With no all-wheel drive option, there are instead five driving modes – Normal, Sport, Slippery (for snow) and Trail (gravel) applications, working on the traction, stability and transmission algorithms to mimic some of the benefits of AWD. In the ST-Line V, a set of paddle shifters are fitted in lieu of the sadly-absent manual gearbox.

Owners of the previous-shape Fiesta S and EcoSport would be familiar with the 1.0T's smooth and strident performance, though these 2010s models used a completely different type of DCT. This was the highly-publicised Powershift, which consisted of a dry-clutch system, and was prone to a multitude of problems and failures in the petrol-powered auto versions.

In contrast, the Puma adopts a next-generation transmission dubbed 7DCT300; related to the item found in some smaller Mercedes-Benz, Renault and Nissan models, it instead employs a more-robust wet-clutch system with a higher torque threshold, so promises to be far more durable and reliable than the problematic old dry-clutch unit.

Officially, the Tiggo 7 Super Hybrid can travel up to 93km in purely electric mode thanks to its big 18.3kWh battery, although this is on the more lenient NEDC standard. 

We’ll need to get the car back for a longer test to see how far it can travel in EV mode in real-world conditions as results tend to vary greatly between PHEVs, especially on a launch drive.

Regardless, the clever hybrid system I was talking about before is important because unlike some of its rivals, this Chery is still pretty efficient even if you forget to charge up.

The battery maintains a reasonably high level of reserve charge, which allows the car to draw from a deeper reservoir for electric acceleration, which it can then replenish with regenerative braking or when using the engine idle time as a generator.

Chery says it will consume less than 6.0L/100km even with a depleted battery and that’s about what we saw on all of our test cars, which hovered between 4.1 and 5.8L/100km, despite being driven hard on country roads.

The pitch is it’s as efficient as any plugless hybrid anyway, regardless of whether you charge it. An interesting shift in mindset.

Officially, the Chery Tiggo 7 consumes just 1.4L/100km (although this accounts for the battery being charged), and it can drink entry-level 91 RON fuel, too.

Charging is also a good story, with the Tiggo 7 able to top up on both a slow AC charger, and a fast DC charger, slashing charging times when you’re on the go. On a fast charger, it can charge at a maximum speed of 40kW, allowing a quoted 30 to 80 per cent charge time of just 20 minutes.

The Puma's official combined average fuel consumption figure is just 5.3 litres per 100km, which works out to 121 grams per kilometre. Fitted with a 42-litre fuel tank, the potential range averages out to almost 800km between refills.

Out in the real world, we managed an exceptional 6.2L/100km, no doubt helped by an ever-eager stop/start system (which, annoyingly, kills the air-con when it extinguishes the engine; we found ourselves constantly pressing that 'off' button as the days wore on). This figure was achieved in motorway-heavy driving scenarios, albeit loaded with holiday gear and with the air-con blaring.

So, we took another, urban-focused test, in lots of slow-moving traffic situations, and averaged a still-solid 8.0L/100km.

Note, that while the Puma requires 95 RON premium unleaded, it's also perfectly happy on – and is even recommended by Ford for – the cheapest petrol currently offered in Australia, 94 RON E10 unleaded. Either way, the ST-Line V is a frugal small SUV.

This plug-in version of the Tiggo 7 is the best to drive, although it’s not free from quirks and is still far from the front of the pack when it comes to driving dynamics.

As previously mentioned, the high and upright driving position hardly sets the scene for a sporty drive, with even rivals like the Mitsubishi Outlander nailing this key ergonomic factor.

On the flipside, visibility out of the cabin is excellent, as you can peer down on things and easily manoeuvre in tight spaces.

The steering is also too artificial, communicating very little feel from the front wheels to the driver, and this conspires with an overly-soft suspension tune for a floaty, disconcerting feeling in corners.

A driver’s car this is not, but the trade-off for the lack of dynamism is a car that's pretty comfortable over adverse road conditions. The Tiggo 7’s spongy ride has it simply floating over rough bits of road, and compressing relatively nicely on larger bumps and undulations.

Certainly a choice has been made to make this car better for urban commuters than trying to strike a balance for country roads and cornering and risk making the ride unpleasant on daily bumps. Still, there are rivals that strike a better balance out in the market.

Perhaps the most interesting element of driving this car though is its electrified engine and transmission. Effectively this system behaves like a continuously variable transmission (CVT), but it feels as though it uses its big electric motor far more than it uses the engine.

Chery says they’ve used software to tune the car in such a way that it makes better use of the electric components. The car can draw more deeply from a bigger battery reserve compared to a plugless hybrid for stronger acceleration, and it can also store far more energy from regenerative braking or engine idle time.

The other side effect is a high level of cabin refinement. The Tiggo 7 is a surprisingly quiet place to be, to the point that it’s hard to tell when the engine is even running, it’s so quiet.

It’s also quick in a straight line, primarily using electric drive for the take off, with the engine coming to life only when it really has to for support. Even under extremely heavy acceleration the engine doesn't scream to life in an unpleasant way, instead whirring along in the background.

It’s not insanely fast, nor would you want it to be with its slightly unsettling suspension and steering, but it has enough power in Sport mode to easily overwhelm the halfway decent Maxxis tyre it scores from the factory.

Road noise is more of a problem than the engine, noticeably picking up at speeds above 80km/h.

In conclusion, this car is comfortable but dynamically uninspiring, with a clever and quiet hybrid system. It will suit family buyers looking for a comfortable, quiet, and efficient car, but keen drivers might want to look elsewhere if budget allows.

If the Puma's pricing is complicated, its cabin surprising accommodating and its real-world efficiency particularly parsimonious, then the upward trajectory of pros over cons continues with performance that's downright spirited.

Around town first. A small-displacement engine plus a turbo plus a DCT usually spell interminable spells of lag when all the driver longs for is an instant and measured response to a right foot flexing down onto the throttle.

But the Ford largely sidesteps such pitfalls. Though momentarily hesitant at take-off, the three-pot turbo does then get down to business in no time, with a sustained and satisfying surge of thrust as the revs grow, accompanied by a lusty and raspy thrum that's entirely in keeping with the Puma's track-pants appearance. And it doesn't let up either, with speed building up strongly through the gears, and much more so than the mere 999ccs suggest. Great for overtaking, or taking over a rapidly diminishing gap in the peak-hour derby.

Selecting Sport (a fiddly action that's located too far from the driver for safe eyes-on-the-road operation) lights an even bigger fire in the Puma's belly, with punchier acceleration and a very attentive transmission tune, slicing seamlessly through the seven ratios, leaving you in awe that a heart so small can possess such deep lungs.

Where the Ford really leaves an indelible mark is its enthusiasm to corner just as keenly, armed with brilliantly slick steering and a planted chassis that is set up to both encourage and interact with the driver. Minimal body roll and lots of grip from a quality quartet of Continental tyres ensure the Puma can be punted about like a sporty little hatchback, while the electronic safety tech allowing just enough leeway for lots of fun before they gently reel everything back into line.

We cannot think of a more enjoyable small SUV. And, by the way, those same driver-assist systems provide exceptionally nuanced lane-keep and adaptive cruise-control intervention – certainly they're right up there with the premium SUV brigade.

Given that our Puma wore 215/50R18 rubber, on a 'sports' suspension tune, the ride around town is commendable, with ample cushioning from the rough stuff. There is some tautness to the ride, but it isn't hard or rough; the ST-Line V walks a fine line between urban-agility and surface-decay isolation. In other words, it's commendably relaxing to travel in.

At higher speeds, some road and tyre noises do permeate through inside, and those Dumbo door mirrors do create some wind whoosh, but overall, given how dynamic the chassis is, the Puma feels grown up and sophisticated.

Tested under the 2019 Euro NCAP crash-test regime, the Puma scores a top five-star ANCAP rating.

However, this means it does not meet the more stringent frontal offset crash, side impact crash and far-side impact crash-test criteria introduced by ANCAP for 2020 model-year vehicles – despite launching in September of that year.

Safety items include dual front, front-seat side and side curtain airbags (six in total), AEB with pedestrian and cyclist detection (working between 7km/h and 80km/h), lane-departure warning, lane-keep assist, traffic-sign recognition, driver fatigue alert, rear parking sensors, tyre pressure monitors and emergency assistance. These come on top of anti-lock brakes with electronic brake-force distribution and brake assist, stability control and traction control.

As mentioned earlier, adaptive cruise control, active park assistance, front parking sensors and blind-spot detection are part of the $1500 'Park Package'. Do it.

Chery continues to use favourable ownership terms to help establish itself in the market. The Tiggo 7 Super Hybrid is covered by seven years and unlimited kilometres of warranty, seven years of roadside assist, and seven years of capped-price servicing.

The servicing program varies year-on-year, with a surprisingly expensive service of nearly $1300 due at the 90,000km mark. All said and done it works out to be $453.45 per year to service over the seven year duration, which isn’t super affordable, but it’s also not overly expensive.

Ford offers the industry-average warranty of five-years/unlimited kilometres. Services intervals are every 12 months or 15,000km.

There is also a capped-price servicing scheme under the 'Ford Service Benefits' banner, with the first four years/60,000km of 'A and B' logbook services pegged at $299 per visit, and then between $320 and $560, for up to 12 years.

There is also a Ford loan car program, SYNC 3 map updates and Motoring Club Membership included during that time frame.