What's the difference?
Chery’s explosive growth in Australia has been thanks to its range of affordable SUVs in some of Australia’s most in-demand categories.
Lately the brand has been expanding into the most in-demand segment of them all - hybrids. To that end, the Tiggo 4 Hybrid seems to tick a lot of boxes.
It’s relatively affordable, looks modern and offers plenty of features. Plus, unlike other Chery hybrids, it’s not a plug-in.
However, to see why I found the Tiggo 4 Hybrid a little disappointing - read on.
Does Australia need yet another new car brand?
It’s the question I keep asking myself seemingly every other week as a new brand announces its intention to join the other 70 odd marques already competing for a slice of the Australia new-car market.
Chery made a successful re-entry into the Australian market in 2023, quickly establishing itself as a value-led brand. Earlier this year it launched Jaecoo, its more premium, adventure-focused offering and announced it would be spun-off into separate showrooms alongside the new Omoda brand.
The first Omoda-badged vehicle has now arrived, the Omoda 9 Virtue SHS (Super Hybrid System), which will join the almost-as-new Jaecoo J7 and J8 in the growing number of dealers around Australia.
So, does Australia need Omoda? Does the Omoda 9 Virtue SHS make a compelling case, in the same way the sharply-priced Chery models have?
Read on for our verdict.
If you’re just looking for an affordable hybrid which will save you money at the pump, the Tiggo 4 will do the trick, but there are so many little things which could be better here, it’s evident you’re getting what you’re paying for.
This makes the Tiggo 4 hybrid a bit of a let down, because the other Cherys I’ve driven recently have been pleasantly surprising given their price-points, not to mention the price-gap between the Tiggo 4 and many of its rivals is nowhere near as large.
The arrival of Omoda and Jaecoo so soon after Chery’s Australian return just feels like a huge task to take on for the company. And given the amount of other new brands hitting local roads there is a real danger that customers will either feel overwhelmed or simply ignore many of these new models.
Trying to position Omoda as a genuine alternative to luxury brands, and even the likes of Mazda and Volkswagen, is a tough ask for the brand and its dealers. Certainly the price and styling will help attract potential buyers but to cement itself in the local market it will need to make sure it makes an impact early.
Judging the Omoda 9 on its merits, it’s a nice enough SUV and does many things well but doesn’t have any elements that really ensure it stands out from the numerous competitors it faces.
On the outside, I think the Tiggo 4 Hybrid is pretty generic and inoffensive. It shares its 'box-on-wheels' aesthetic with cars like the outgoing Mitsubishi ASX and Hyundai Venue, which, to be fair, have been strong sellers.
It might not be an eye catcher, then, but there’s something to be said for not trying anything controversial, and this is pretty consistent across Chery’s range. In fact, compared to some brands in the market, Chery is doing a solid job of design consistency for its mainline SUVs.
Highlights on the outside include the enormous grille and contemporary LED light strip across the rear.
On the inside things also look pretty swish for this compact SUV category. The seats immediately jump out as a highlight, big and lavishly trimmed in comparatively soft synthetic stuff. The glitzy steering wheel and dual-screen layout continues from other Chery products and the dash design is tidy, if a little generic.
From a design perspective, the Omoda 9 certainly stands out as different from the Chery and Jaecoo range. It has a distinctive look that speaks to its ‘premium’ and ‘technology’ aspirations, both on the exterior and interior.
However, to this reviewer’s eyes, there are also quite clearly some visual similarities to the Cadillac Lyriq, both in the overall silhouette but also the details and cabin design. This isn’t unusual in the car industry, especially from Chinese brands. Jaecoo’s designers clearly took inspiration from Range Rover, so it makes sense that the Omoda would find an equivalent luxury brand to be inspired by. Or perhaps it’s just a coincidence…
The important thing is that it’s notably different to what Chery is offering with its Tiggo models, which form the core of its Australian line-up. Omoda needs to be distinct and more upmarket if it is to justify its price premium. On that front, the wider group has done a nice job of making each brand stand out visually.
Judging the interior of the Omoda 9 on its own, it's actually a very pleasant place to be. The level of design, fit and finish also feels like a big step up on what Chery offers, even if it does feel familiar. The materials don't feel truly premium, but given the price that's understandable and acceptable.
I can see this car having a lot of wow factor on a dealer forecourt but up close things are less good. The software on the screens is pretty ordinary; hardly the sharpest, fastest or most logically laid-out. There’s a selection of clumsy-looking themes, and while the multimedia portion has a logical smartphone-style main menu, beneath lies an array of confusing and inconsistently-labelled sub-menus.
The digital dash could be smoother and better looking and it’s a bit confusing to use with the poorly labelled buttons on the steering wheel.
The centre console area is finished in a gloss finish, which is easy to scratch or smear with fingerprints. Up front underneath the main screen is an entirely separate dot-matrix style climate control panel with actual physical buttons. It looks a bit clunky compared to some other solutions on the market, but at least it’s clearly labelled and straightforward to use.
Somewhat infuriatingly, though, interacting with this climate panel brings up a menu on the touchscreen which you don’t need and it takes several seconds to go away. Why?
The cabin is reasonably practical from there, though. There are decent bottle holders in each front door and a further two atop the console. There’s a pass-through beneath, good for handbags and the like. There are some strange additions, like an upright holster with rubberised sides which seems to be for a phone, and behind the shifter there’s a key fob-sized cut-out, but it’s gloss finished, so it will scratch if you actually use it.
The wireless phone charger is tucked away underneath, which makes your phone hard to get at in a pinch, and easy to forget when you exit.
Ergonomically, this car is a bit strange. The seat base is very high, so for me (at 182cm tall) even with the driver’s seat set to its lowest position, my head feels close to the roof. Plus, I’m peering down on the instruments, rather than have them at a comfortable height.
However, there are soft-touch surfaces adorning the doors, which can’t be said for every car in this segment and the rear seat hasn’t been forgotten, either.
I fit pretty comfortably behind my own driving position in terms of knee and headroom and the plush seat trim continues.
There’s a nearly flat floor, so while it’s a reasonably narrow vehicle, at least someone in the centre position will have somewhere to put their feet.
On the amenity front for rear passengers, there’s a small bottle holder in each door, pockets on the backs of the front seats, a weird storage tray and USB port on the back of the centre console and a drop-down armrest with two shallow cupholders. There’s just a single adjustable air vent for rear passengers, so they’ll have to fight over who gets the airflow.
The boot surprised me. It looks tiny, but the brand claims it weighs in at 470 litres. On top of this, the floor is a strange shape because the 12-volt battery is under the floor and doesn’t quite fit level.
However, when I went to load the full three-piece CarsGuide test luggage set, I was surprised to find it fit snugly, with the tailgate able to shut without a problem. I was also impressed to find a space-saver spare wheel and not just a repair kit under the floor.
One of the standout features of the Omoda 9 is its size, measuring 4775mm long with a 2800mm wheelbase. That makes it longer in both measures than the likes of the Toyota RAV4 and Mazda CX-5, pushing it to the upper end of the ‘medium-sized’ SUV segment.
That liberates more space inside, with good room up front and a generous back seat, at least in terms of knee and foot room. The rear seats are compromised slightly by the large sunroof and sloping roofline, with headroom tight for anyone over 180cm.
Unfortunately, the space isn’t utilised as best as it can be, thanks to the lack of seat height adjustment for the driver. It’s not unique to Omoda and is becoming a common issue among Chinese-built cars for reasons I can’t explain. What it means is I couldn’t get the seat to a point I was 100 per cent happy with, which is a problem for what should be a very comfortable vehicle.
Omoda compensates for this with some clever technology, beyond just the pair of 12.3-inch screens (housed in a single setting, which again looks very similar to the Cadillac Lyriq), and the option of wired or wireless Apple CarPlay and Android Auto.
The 14-speaker Sony sound system includes two speakers inside the driver’s headrest. This is a clever addition that allows you to take phone calls via these speakers only, so you don’t annoy the rest of the occupants in the car.
The other notable luxury element is the fragrance system, which can diffuse three different scents into the car. While the names are a bit hard to interpret (Natural, Cure and Sport), the fact you can choose from three different scents and have them gently fill the cabin is a nice luxury touch.
In terms of storage, there's plenty of small item spaces around the cabin and the boot measures a roomy 660 litres and offers a nice flat floor with a square load area. However, that comes at the expense of any sort of spare tyre, with a tyre repair kit located under the floor.
The Tiggo 4 Hybrid we’ve been driving for this review is the top-spec Ultimate, which wears a price-tag of $34,990, drive-away.
The surprising thing about this is how close it is to rivals. Yes, the Tiggo 4 Hybrid is still more affordable than most of its contemporaries, but it’s not by the same massive margin as its larger models like the Tiggo 7 PHEV ($39,990), which undercut the outgoing Mitsubishi Outlander PHEV by almost $20,000.
Instead, the Tiggo 4 Hybrid only just slips under a Toyota Yaris Cross GX hybrid ($34,790) although the margin increases considering Chery’s offer is drive-away. It also continues to look impressive compared to popular hybrid alternatives from more traditional automakers, like the exxy Honda HR-V (from $39,900) and the sightly larger Hyundai Kona (from $36,950).
The Tiggo 4’s value proposition is also complicated by how much competition there is in this small SUV space. A Haval Jolion hybrid, for example, can be had at $32,990, drive-away and is a slightly larger vehicle with a similar warranty offering, while MG’s ZS Hybrid+ can be had from $33,990, also drive-away, giving you plenty of things to think twice about.
Still, compared to those base prices for rivals, Chery is offering a top-spec and the Tiggo 4 Hybrid is pretty well equipped in this Ultimate form.
On the outside there are some expected things like 17-inch alloys and LED lighting, while on the inside the Tiggo 4 punches above its weight with things like dual 10.25-inch scregens for the multimedia and digital dash, wireless Apple CarPlay and Android Auto, synthetic leather seat trim with power adjust for the driver and heatin in the front two positions, dual-zone climate, a sunroof, ambient interior lighting, a wireless phone charger and a six-speaker stereo system.
There’s also a pretty good 360-degree view parking camera, walk away locking and auto-folding wing mirrors.
At this price, and in this segment, you generally have to spend a lot more to get this level of kit.
For those who have been paying close attention the Omoda name will be familiar, as the Chery Omoda 5 was the first model the Chinese brand launched on its return to Australia. That has now evolved into the Chery C5, so the Omoda 9 becomes the first standalone model for the brand as it tries to position itself as a more premium, luxury and lifestyle brand separate from Chery.
While there are no confirmed plans for further Omoda models yet, the Omoda 9 is being positioned as the flagship of the range. It’s a medium-sized SUV but at the larger end of the segment so it will compete against the likes of the Mazda CX-60, BYD Sealion 6 and even the Mitsubishi Outlander PHEV.
In keeping with the more premium image the brand is trying to create, there will be a single, high-specification model offered, the Virtue SHS, which will be priced from $61,990 plus on-road costs.
For this price you get 20-inch alloy wheels, LED headlights and tail-lights, dual-zone climate control, a 14-speaker Sony-branded sound system, inbuilt navigation, surround view camera, automatic parking function, head-up display, wireless smartphone charger, leather seats with memory function, heated seats and steering wheel and even an in-built fragrance system.
The Tiggo 4 hybrid variants pair a 1.5-litre four-cylinder petrol engine with a relatively large electric motor housed in a transaxle-style unit driving the front wheels. In effect, it's continuously variable without being a much-derided CVT auto.
Weirdly, Chery doesn’t state combined power figures, just separate ones for each power source, with the engine producing 72kW/120Nm and the electric motor producing 150kW/310Nm.
You’ll note the electric motor is much more powerful than the engine, which has an effect on the way this car drives.
The Super Hybrid System may sound fancy, but it’s effectively a plug-in hybrid powertrain, which is a technology that is becoming increasingly familiar to Australian drivers as it fills the gap between internal combustion and electric vehicles.
Omoda’s SHS system combines a 1.5-litre turbocharged petrol engine with three electric motors - two at the front, integrated into the transmission package and one at the rear - to create a potent SUV. This complex system can send power to either the front wheels or all four wheels via a three-speed ‘Dedicated Hybrid Transmission’.
Omoda claims the combined output of the Super Hybrid System is 395kW, allowing this family friendly SUV to sprint from 0-100km/h in just 4.9 seconds.
It’s backed up by a 34kWh battery, which allows for meaningful electric only range too.
The whole point of this plugless hybrid set-up is fuel efficiency and on paper it’s not as good as some rivals.
The official combined cycle (urban/extra-urban) economy number is 5.4L/100km, but we easily beat that claim on test with a figure of 4.5L/100km. Worth noting that average came primarily from urban and expressway driving. It seems the hybrid transmission might require significantly more combustion input in freeway scenarios, hence the higher official claim.
A 51-litre fuel tank translates to a 944km range using the official economy figure and around 1100km based on our on-test average.
What gives Omoda some confidence to use the Super Hybrid System name is its claim that the battery allows the 9 to drive up to 145km (WLTP) on electric power alone, which is more than both a conventional hybrid and many existing PHEV models. For example, the Mitsubishi Outlander PHEV has an EV range of 84km and the Mazda CX-60 can make 76km.
Fuel economy is officially rated at 1.4L/100km, although that relies on using the battery to its maximum and once that is depleted, you can expect to see a much higher figure. Realistically somewhere around 5.0L/100km is what you should expect if you do mostly urban driving and anything below that is a good result.
Omoda claims that the Virtue SHS can drive up to 1100km, but that is theoretical and based on achieving both the full EV-only range and then the 1.4L/100km figure, which isn’t actually achievable in the real world.
The Tiggo 4 is a strange one. This hybrid one in particular has me in two minds.
My initial impression was not a good one. The high seating position makes you feel as though you’re sitting on the car rather than in it, and the overly electrically-assisted steering removes you from feeling what’s going on at the front wheels.
Even the pedal feel is wooden, with the car having to modulate the electric and combustion drive components and blended regenerative braking at arms length, leaving the driver with little in the way of feedback.
The ride isn’t one of the worst I’ve had in recent years, with an overall soft enough edge to it, but it also doesn’t feel very sophisticated, and harsher over the rear than it is in the front, giving it an unbalanced character. On top of this, our test car had a couple of intermittent rattling noises in the B-pillar (around where the belt retainer is) as well as somewhere in the rear.
Acceleration is pretty impressive at speeds under 80km/h, however, with plenty of power instantly available from the electric motor, although this has the side-effect of being able to easily overwhelm the Sailun tyres this top-spec Tiggo 4 ships on.
One thing I quite like about the Tiggo 4, however, is how smooth it is. The seemingly primarily electric drive is excellent, particularly at lower speeds where this car is at its best, surging forward largely in silence with no annoyances from a fiddly transmission.
Even the way it blends the combustion power in is seamless, even compared to a Toyota, for example, with the engine distantly buzzing away only when required.
It's impressive that unlike the MG3 and MG ZS which have similarly powerful electric motors but run out of juice and lose a bit of punch when the hybrid battery is low, the Tiggo 4 does a better job of managing its battery reserve level, making sure the strong electric power is always available. This might mean the engine idles higher and longer, but with decent sound deadening, it’s not something you notice much.
Overall the Tiggo 4 is okay to drive. The hybrid components impressed me enough, but these are tarnished by sub-par driver feedback and inputs, handling, tyres and some ergonomic issues.
While a generous level of standard equipment is one key measure of a luxury/premium vehicle, driving is another. For a vehicle to be truly premium it must have effortless performance, a comfortable yet controlled ride and confidence-inspiring handling.
This sets the bar quite high for the Omoda 9 and that makes it hard to really live up to the brand’s aspirations.
From a performance perspective the SHS powertrain does a great job. Certainly 395kW means the SUV feels quick and easy to punch into gaps or call for a burst of acceleration. But the rest of the driving experience doesn’t really live up to the premium standard buyers might expect.
The ride is too busy most of the time, never feeling settled and often fussing over the bumps in the road. It lacks the smooth, relaxed ride that premium buyers are looking for.
The same is true for the handling, with the steering too light and vague off-centre and lacking feeling when you find yourself on the open road.
The Omoda 9 is by no means a bad car to drive, but it does lack the precision and elevated comfort that genuine premium cars need to have. Perhaps with some local ride and handling optimisation it could get closer to what buyers in this part of the market expect.
The Tiggo 4 has a lot of safety kit for this segment and for such an affordable price, so much so that combustion versions have a maximum five-star ANCAP safety rating (although this hybrid variant didn’t exist when it was tested).
Active equipment includes all the key stuff like auto emergency braking, lane departure warning, blind-spot monitoring with rear cross-traffic alert, adaptive cruise and auto high beams.
The 360-degree parking camera is a nice touch and there are seven airbags (dual front, side, curtain and centre).
Is the active stuff annoying? Yes, but you can most of it off and the car remembers your choice next time you start it, so you can turn the most egregious offenders, like lane departure warning, and speed limit assist off.
Even when they’re on they are okay, but I found the driver monitoring to be the most annoying of the usual crop, pinging at you constantly, sometimes for reasons beyond my comprehension.
The one you can’t seem to permanently turn off is driver attention alert, which is annoying because it is this car’s most egregious offender, chiming at me for even daring to peer down at the digital dash to see how fast I’m going.
The Omoda 9 ticks all the boxes that customers and, just-as-importantly, the safety authorities expect, like autonomous emergency braking (AEB), forward collision warning, emergency lane keeping, driver monitoring system and adaptive cruise control.
Omoda even goes a step further and offers 'Traffic Jam Assist' and 'Integrated Cruise Assist', which can centre you in the lane when cruise control is active to create a low level of autonomous functionality.
However, like so many modern cars these safety systems are not integrated smoothly into the driving experience. Instead, the Omoda likes to distract you with graphics and warnings on the dashboard and then warn you that you’re distracted. To be blunt, it’s both annoying and - ironically - very distracting.
To the credit of Omoda, as well as Chery and Jaecoo, the company has invested in a local tuning program for the active safety features and there has clearly been a dramatic improvement since the first Chery model I experienced less than 12 months ago. Hopefully with a bit more time and tuning the systems will become better integrated and the car won’t tell you you’re distracted looking at warnings.
In terms of a crash test safety rating the Omoda 9 hasn’t been tested by ANCAP yet but has five-stars from Euro NCAP so there’s little reason why it would be dramatically different if crashed locally.
The Tiggo 4 Hybrid is offered with a seven-year/unlimited km warranty, seven years of roadside assist and seven years of capped price servicing with an eight year and unlimited kilometre warranty for the high-voltage battery.
The servicing is required once a year or 15,000km, with each service costing $299 for the first five years. It jumps from there, with a particularly expensive service at $736.62, dragging the yearly average for the warranty period up to $360 a year.
It’s a little pricier than Toyota, for example, but very reasonably priced compared to most.
In a bid to give customers confidence to try a new brand Omoda is applying the Jaecoo ownership model, which means an eight-year warranty as well as eight years of capped-price servicing and roadside assistance.
Service intervals are every 15,000km or 12 months, whichever comes first and across the eight years you’ll be spending a total of $3343, which averages out to just over $418 per year.
The decision to offer such extended coverage is a commendable move from Omoda and will no doubt help its bid to convince customers to give it a chance.