What's the difference?
Finding a half-decent small SUV for less than $30,000 has become quite challenging in the past couple of years. But as mainstream brands march further upmarket, some Chinese manufacturers are happy to grab sales at the lower end of the market.
One such brand, Chery, re-emerged with the Omoda 5 compact crossover about 18 months ago with keen pricing and loads of standard features.
Further pushing the value point, Chery recently added a new base grade of the Omoda 5, the FX. It sits under the Omoda 5 BX and EX with the same powertrain and it only loses a handful of features from the BX.
At $27,000 drive-away, it looks like a steal on paper. But how does the new cut-price Omoda 5 handle urban duties? And does this small SUV offer more than just a solid standard features list?
Developing a new motor vehicle from scratch costs billions which is why manufacturers are increasingly sharing vehicle platforms and technology to spread these ever-increasing costs across two (or more) strategically aligned automotive brands.
This ‘badge engineering’ strategy is becoming popular in the light-commercial vehicle (LCV) segment as evidenced by partnerships between Ford and Volkswagen with their Ranger/Amarok and Transit Custom/Transporter pairings, Isuzu and Mazda with their D-Max/BT-50 duo and Chinese contenders MG and LDV with their U9/Terron 9 tie-up.
Mitsubishi and Nissan have recently established a similar relationship, with Mitsubishi’s Triton donating its underpinnings for the latest Nissan Navara. We recently spent a week with Nissan’s new entry-level model grade to assess its credentials from a tradie’s perspective.
There’s little argument that Chery is focusing on value-for-money when it comes to its model range, and that’s absolutely the case with its new range opener - the Omoda 5 FX.
The spacious, flexible and neat cabin also get a tick.Â
Purely looking at this car on paper, it is hard to beat for $27,000 drive-away. And if you stick exclusively to urban areas without hitting the open road, you might be happy with your purchase.
However, the overall drive experience, including the behaviour of the advanced driver assistance tech, is well off the pace of mainstream rivals from Hyundai, Kia, Mazda, VW and more.Â
If that price is too good to look past, then be sure to do back-to-back test drives with other similarly priced rivals to compare.
The D27 Nissan Navara represents badge engineering at its best or worst, depending on your point of view regarding platform sharing. However, when assessed purely on its merits as a standalone tool of trade, the entry-level SL is a competent and economical workhorse that’s worthy of at least cross-shopping with the major players.
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