I know it’s difficult, but try for a moment to imagine an Australia without Peugeot in it. Actually, it’s not that difficult at all, is it? It would look, well, a whole lot like the Australia of today. Hell, it wouldn't even help with traffic - less than 3400 new cars would have vanished last year, barely enough to make a dent.

Because the French brand is not making much of an impact Down Under. There are probably a few reasons for that; the fact it has been trapped between being not Japanese or Korean, and yet not-quite European, compounded by unpopular product which was also probably too expensive.

But that was the old Peugeot. Before the brand switched to a new importer in Australia (Inchcape, which also imports Subaru), and before the new-look senior management team arrived vowing to breathe new life into the brand here. Most importantly, though, it was before the arrival of the really rather good (and 2017 European Car of The Year) 3008 SUV, which marked the dawning of a new era for Peugeot. 

This is the second salvo in this new-product offensive, the 5008; a sexy seven-seat SUV Peugeot has high hopes for in Australia. And given it’s essentially a bigger version of the 3008, we have high hopes for it, too.