It marks a return to the main game for Owen, second at Bathurst this year with Jamie Whincup and already a two-time Fujitsu champ. "It's a great Christmas present - a great sponsor, great team and a great car," said Owen, himself the owner of a blue heeler.
"I've proved (this season) that with a good car I can drive straight to the front. All the ingredients are here and I don't think we'll be far behind those Vodafone cars at all."
The new, all-Queensland venture, sees VIP Petfoods return to V8 Supercars and Paul Morris Motorsport continue their technical alliance with Brisbane's Triple Eight Race Engineering. Morris will run two cars in 2011 with Russell Ingall in the Supercheap Commodore and now the 36-year old Owen replacing Kiwi Greg Murphy.
Along with undoubted speed Owen, who ran endurance races this season with the Vodafone-backed Triple Eight, will bring initiatives and ideas learnt from that outfit. A confident team owner Morris reckons Owen will be fighting it out for podiums, warning some of the series 'seat warmers' better move over: "This thing (Commodore) will be up the front."
As for VIP Petfoods owner Tony Quinn, a part-time racer, motors racing is about promoting his business. "I'm a pet food maker that's found motorsport does wonder for the brand," said Quinn. "It's up to Steve now."