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Is Ford too reliant on Ranger and Everest for sales? Who buys the Escape and Puma? CarsGuide Podcast #242

Episode 242 - Ford’s Ranger and Everest sales problem!

Is Ford failing in Australia? The brand easily and successfully sells the Ranger pickup and Everest 4x4 SUV, but its other models are being overlooked.

The Ranger ute is by far Ford’s top-selling model and it is Australia’s second favourite model behind HiLux, for sales. The Everest SUV is also a sales winner. So why can’t Ford seem to sell any other models, and what is the company doing about it?

In this episode of the CarsGuide podcast, Tim Nicholson, Byron Mathioudakis and Stephen Ottley investigate whether Ford can broaden its appeal beyond its two hero cars.

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CarsGuide team
The CarsGuide team of car experts is made up of a diverse array of journalists, with combined experience that well and truly exceeds a century.  We live with the cars we test, weaving them into our family lives to highlight any strenghts and weaknesses to help you make the right choice when buying a new or used car.  We also specialise in adventure to help you get off the beaten track and into the great outdoors, along with utes and commercial vehicles, performance cars and motorsport to cover all ends of the automotive spectrum.  Tune in for our weekly podcast to get to know the personalities behind the team, or click on a byline to learn more about any of our authors. 
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