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Genesis to launch X-Class rival? Hyundai and Kia's ute could spawn new premium pick-up

Could Genesis be working on a new premium pick-up?

Hyundai’s new workhorse family could get a premium sibling, with Genesis boss Manfred Fitzgerald not ruling out the launch of a Mercedes-Benz X-Class-rivalling ute. 

Speaking at the Frankfurt Motor Show, Mr Fitzgerald told CarsGuide that while a ute wasn't confirmed, he also wasn’t ruling anything out when it came to future Genesis product, saying there are “lots of white spots on the map” that incoming vehicles would occupy.

“The sky is the limit there, and also our imagination,” Mr Fitzgerald said. “We are thinking of several things out there, and there are a lot of white spots on the map."

Kia revealed last month that both it and Hyundai would launch a jointly developed dual-cab ute in Australia as early as 2022, with executives confirming that “work has begun” on Korea's first true Toyota HiLux rival.

And that means a proper workhorse, not a "lifestyle" vehicle like the IX35-based Santa Cruz concept (pictured) revealed in the USA in 2015, and which remains highly unlikely for Australia. 

Instead, our ute will offer a one-tonne payload, three-tonne braked towing and the choice of petrol or diesel engines. Completing the workhorse picture, it will be offered in single-cab, dual-cab and cab chassis guises, and in two- or four-wheel drive.

But it now seems there’s a chance Hyundai and Kia won’t have a new ute all to themselves, with Mr Fitzgerald suggesting nothing was off the table,

“Let’s see what we come up with in the future. I wouldn’t rule out anything.”