Genesis News

Genesis wants to build a better Porsche 911. Or, at least, its own 911.

Just because SUVs dominate the current car market doesn’t mean you have to like them.

The age of SUVs is firmly upon us, and carmakers are rolling out high-riding wagons at an astonishing rate.

Genesis seems like an unlikely brand to offer a ute, but the South Korean luxury firm has revealed it considered a dual-cab.The Hyundai-Kia Group has been relatively slow in entering the ute contest, with the Kia Tasman only launching in 2025 and Hyundai still several years away from its first dual-cab, despite joining forces with General Motors to speed up the process. Speaking at the recent launch of the new Genesis Magma performance line-up, Genesis Chief Creative Officer Luc Donkerwolke was asked if the brand would consider a dual-cab ute as part of its expansion. His answer was a surprise, revealing that not only has the brand considered it, it has created a design study on a potential ute model.“ Well if you wait until the January issue of Auto & Design you will see the pickup study we did a couple of years ago,” Donkerwolke said. “We do a lot of things that we don't show, but in this Auto & Design, I have decided to show some unseen projects, and we did consider pickup as well.”Despite undertaking this preliminary consideration, the Genesis team ultimately decided it wasn’t the right fit for a brand that is trying to grow in the luxury car space amid competition from far more-established brands. Crucially, he didn’t rule it out in the future, and also revealed he has a personal soft-spot for ‘pickups’.“We have decided it was not the right time yet,” Donkerwolke said. “We have some homework to do. We still have to take care of the core business, the core segments. And who knows, maybe why not? I mean, I can only tell you as a car fanatic, I have a lot of sports cars in my barn. I have also a very wide pickup as well.“So even if I'm considered as a very suspicious marginal in Europe for having a pickup with more than 600-horsepower. It just tells you that all horizons and especially mine would not limit itself for the normal segments. But this said, one thing at a time. We first do the homework, the main, and then we will look into what all the satellites we can plug in onto the brand.”But while it’s no ute for Genesis right now, given Kia already has the Tasman and Hyundai is working on several ute/pickups both independently and with General Motors for several different markets, there is potential for the luxury brand to revisit its ute in the not-to-distant future.

Genesis has set itself a new target — compete with the world’s biggest performance car brands including Porsche, Ferrari and McLaren.To do so, the company has revealed an all-new, mid-engined concept car, which previews a production car set to launch in the near-future.The new Genesis GT Concept was revealed overnight alongside the showroom-ready version of the GV60 Magma, as the new performance sub-brand prepares for its global launch in 2026.Genesis has a history of building stunning sports car concepts only to never build them for customers, but Hyundai and Genesis global CEO Jose Munoz made it clear the GT Concept isn’t just an attention-grabbing one-off.“We’ll get it done for sure,” Munoz said.Luc Donkerwolke, Genesis’ Chief Creative Officer, made it clear that the GT Concept sets a clear path ahead for the brand, setting it on a new path for the next decade as it explores more high-performance cars as well as pushes higher into the luxury market with more bespoke cars.“The Magma GT Concept represents the pinnacle of our performance vision and stands as a symbol of our commitment to true motorsport capability,” Donkerwolke said.“It isn’t defined by raw aggression or uncompromising speed - it is defined by balance. This is a car that feels instinctively connected to its driver, composed under pressure, and meticulously tuned so that every component serves a single purpose to make performance effortless.”He added:  “The Magma GT doesn’t ask the driver to prove their skill; it enhances it. This is not simply a faster Genesis. It is the most complete expression of Genesis performance to date.”No technical details of the GT Concept have been revealed, but the engine note was distinctively that of a V8. This is no guarantee the production version will be V8-powered, as it could simply be that the concept uses Genesis’ existing engine, but nor should it be ruled out.Genesis wants to take the GT into sport car racing, in the popular GT3 class, which would pit it against the Ferrari 296, Porsche 911, McLaren 750S, Mercedes-AMG GT and Aston Martin Vantage, so it will need a powerful engine to compete.There was no timeframe put on when the GT Concept would become a production car, but there are indications Genesis management want it to happen sooner rather than later, which means it’s likely to happen before the end of the decade.

A new performance all-electric SUV hero is approaching.

Genesis renews the lease on life for its twin-turbo V6 engine in the GV80 luxury SUV

How this Korean brand plans to out-hybrid Chinese off-roaders

Genesis has confirmed pricing and specifications for the updated G80 line-up for 2026, with a new variant topping the range.The 2026 Genesis G80 line-up now uses the ‘Signature’ naming as other new and updated Genesis models, with a starting price of $104,200 before on-road costs for the 2.5T Signature RWD — the same pricing as before.A new variant, called simply Black, is also introduced to the line-up and, while Genesis calls it the ‘crown’ of the G80 variants, it’s slightly cheaper than the Signature Sport.The G80 Black introduces mostly design changes, and uses the same V6 powertrain as the Signature Sport.This line-up is separate from the G80 Electrified, which was updated earlier this year.Two drivetrains are available in the G80 line-up, the base model running with a 2.5-litre turbocharged four-cylinder petrol engine that drives the rear wheels via an eight-speed torque-converter automatic transmission with 224kW of power at 5800rpm and 422Nm of torque from 1650-4000rpm. Genesis says it uses 9.0L/100km with a 95RON minimum fuel requirement.The 3.5 variants, Signature Sport and Black, both have a 3.5-litre twin-turbo V6 petrol engine, which drives all four wheels via the same transmission and makes 279kW of power at 5800rpm and 530Nm of torque between 1300-4500rpm. Genesis claims 11.0L/100km combined fuel efficiency, with a 95RON minimum.Standard for 2.5T Signature RWD:19-inch alloy wheelsPanoramic sunroofMicro Lens Array (MLA) LED headlamps with High Beam Assist (HBA)Dynamic welcome lightLED taillights + Reverse guide lightsAuto folding, heated & electro-chromatic side mirrorsNappa Leather appointed interiorSuede headlining, pillar & rear shelf trimsOpen pore real wood garnish18-way front seats (driver & passenger)Heated & ventilated rear outboard seatsHeated two-tone leather steering wheelHeated Front Console ArmrestUV-C Sanitizing ConsolePower rear outboard seats (40/20/40 split)Power door latch - soft close doorsRear armrest console controlsRear wireless phone chargerActive road noise cancelling3.5T Signature Sport AWD adds:20-inch sport alloy wheels and Michelin Pilot Sport 4S tyresSport exterior stylingDark chrome exterior garnishesSport seat quiltingThree-spoke sport steering wheelCarbon interior garnishAlloy pedals 3.5T Black AWD adds20-inch alloy wheels (Black exclusive)Monoblock Black brake callipersBlack G-Matrix front grilleDark tinted ‘GENESIS’ emblem and letteringDark tinted chrome body claddingDark tinted Genesis emblem on steering wheelBlack seat quilting and Nappa leatherBlack Ash real wood interior trimBlack aluminium speaker grilleBlack garnishing, bezels and switchgearExclusive welcome & goodbye animationMatte paint - $2000ABS10 airbagsactive bonnet lift systemBlind-spot collision avoidance-assist-rear/sideBlind-spot view monitorDriver attention warningEmergency stop signalHighway driving assist 2Intelligent speed limit assistForward collision avoidance-assist 2Lane keeping assist-lineLane following assist 2 with hands on detectionManual speed limit assistPre-active adjustment safe-seat -front passengerPre-safe seat belt: front seats with front & rear seatbelt pre-tensionersParking collision-avoidance assistParking distance warning-forward/side/reverseRear cross-traffic collision avoidance-assistRear occupant alert: radar typeSmart parking assist - remote smart parking assist 2Safe exit assistSmart cruise control w/ stop & goMachine learning + nav-based smart cruise controlSurround view monitorTyre pressure monitoring systemForward attention warningGenesis offers five years and unlimited kilometres of warranty for privately owned cars, with complementary servicing (every 12 months or 15,000km) for 5 Years / 75,000km, and roadside assistance for 10 years at unlimited kilometres.

Genesis has detailed the local pricing and specifications for its updated Electrified G80 electric sedan.