Genesis News

Around eight months after the facelifted Genesis GV70 line-up arrived locally, the brand has detailed the electric version ahead of imminent deliveries.

It’s EOFY time again!

Hyundai Group's luxury brand, Genesis, is reportedly set to launch its first range-extender electric vehicle (REEV) in December 2026.As reported by Korean Car Blog, the brand’s first REEV will be a version of the GV70 built on a modified version of the E-GMP platform.Little information about this car is confirmed thus far, apart from it having a claimed pure electric range of 200km and total claimed range of 900km.The GV70 EREV will reportedly launch in North America, South Korea and parts of Europe. It’s unclear if it will come to Australia.REEV technology is claimed to bridge the gap between an electric vehicle (EV) and a series-parallel hybrid.It’s very similar to plug-in hybrid (PHEV) technology as it prioritises electric power when there’s charge in the high-voltage battery pack.There’s also an internal-combustion engine, like a PHEV, but it only acts as a generator to recharge the battery when needed. It never powers the wheels directly.Genesis currently doesn’t offer any series-parallel hybrids in its line-up, unlike its mainstream Hyundai and Kia sister brands. It only EVs and internal-combustion vehicles.The brand did plan to go EV-only by 2030, but this no longer seems to be the case following recent comments from Genesis global head, Mike Song.“Hybrid, EV, ICE, everything is on the table. It is the customer who chooses the right fit for their needs,” said Mr Song in January.“Still there’s a market or customer who only wants ICE, then we will do it. Our product plan is based on our forecast of the customer demands, so we don’t delete anything,” he said.“The need for EV, including hybrid, is growing.“We still believe one day in the future, we don’t know when, it will be 100 per cent EV.“2030-2035 we think there is customer for ICE and hybrid, then we will do it. Even 2050.”

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Genesis is gearing up for a high-performance assault on some of the best in the business.Global head of Genesis, Mike Song, said its Magma high performance models provide a huge opportunity for the brand.He said the brand’s logo means athletic elegance, but so far it has only showcased the elegance through its range of vehicles — Magma variants will bring balance to its line-up.“In terms of athletics this is a huge room for opportunity for Genesis,” said Song. “So high performance we can showcase our engineering competency and our future visions to achieve both athletic elegance. We always try to have balance, but sometimes one day more athletic, one day more elegance.”“ Magma recognised as the iron fist in the velvet glove.“We just want Magma to be talked and then recognised by our customer. So providing kinds of unexpected Magma characteristics to the driver or owner,” he said.Song confirmed the GV60 Magma — the first model to wear the new badge — will arrive in Korea at the end of this year before debuting in Australia at the start of 2026.Song said Magma is not a sub brand but a model line, a top-tier variant that will sit atop the range of every model.Australia will have access to all future Magma models except for the G90.“When we develop any new model, Magma will be part of our development,” said Song.Song said Magma models wouldn’t just be tuned versions of the regular cars but will have different looks to the regular models.“Magma should have a little bit different shape, not just the regular design and then certain tuning to enhance the horsepower. It’s not magma. Magma should have its own characteristics,” he said.Genesis hasn’t detailed any technical details of the GV60 Magma yet, but you can look to the Hyundai Ioniq 5 N for cluesChances are the GV60 Magma will improve on the Ioniq N’s 478kW and 740Nm and bring over the same synthesised gear shifts and engine sounds as its stablemate's performance hero car.The Magma brand won’t just use all electric power, either. Song confirmed that hybrid propulsion will play a big part in Magma’s future.“The Magma will be EV and then hybrid,” said Song.This could see it follow the Mercedes-AMG C63 and BMW M5 down the path of plug-in hybrid grunt to deliver heady performance figures above 500kW and 1000Nm.

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