Ford Australia will continue advertising the last of its stock of Falcon sedans and utes and Territory SUVs until September, with significant numbers of Territorys still up for grabs.
Following the closure of Ford’s Broadmeadows factory in October, Ford Australia marketing manager Danni Winter said that there were still roughly 1000 Aussie-built Territorys available for sale.
“We don’t expect to be out of Territorys until the third quarter of this year,” she said.
“We had a lot of demand from fleet customers to ensure we had consistent models throughout this year, so you will continue to see online advertising, but certainly no television or anything else.”
The only Falcon that continues to be advertised is the FG X XR6, which includes a $500 2016-year plate bonus, bringing its final price down from $38,290 plus on-roads to $37,690 drive-away.
The rear-wheel-drive, turbo-diesel powered Territory TX and TS will continue to be advertised by the Blue Oval, at $40,990 and $44,990 drive-away, respectively.
They get a $1000 2016-year plate bonus, as well as drive-away pricing down from $41,740 and $46,490 before on-roads.
As for the Falcon ute, no details are on the Ford website at the time of publication.
Ms Winter said that Ford would “absolutely” continue to advertise the Territory and Falcon throughout the year until stock runs low, when they will move both models into the archive section of Ford’s website.
She said there were far more Territorys that remained in stock than Falcons.
Ms Winter denied that the larger amount of Territorys was due to skewed local production numbers thanks to the popularity of the large SUV segment compared to the large passenger segment, as well as a need to fill gaps before the arrival of the Edge SUV next year.
“(Extra Territory supply) wasn’t part of the 2018 new-SUV strategy,” Ms Winter said.
“It was more a case of consulting with our dealers as well as our core customers (from a fleet perspective) about their needs, and making sure we continued to meet those.
“We’ve definitely made our way through Falcons much quicker. The run out has been very sharp, with customers obviously pushing hard to get their very last Falcons and Falcon utes.”
The Territory held a 5.8 per cent market share in its segment in 2016, representing the third-largest market share of any Ford vehicle behind the Mustang and Ranger.
However it experienced a 22.2 per cent drop in overall sales for the year with 6928 total registrations.
That means the expected figure of 1000 sales by September will be a reduction of 4426 units compared to the first three months of 2016, to go with the loss of the Falcon which tallied 4434 sedans and 2170 utes last year.
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